Tag Archives: Expedia TAAP

Expedia TAAP representatives get ready for Black Friday.

Top sales event of the year promises huge savings for travelers. Expedia TAAP agents look to boost Black Friday sales with 30% or more off select hotels worldwide Expedia Group has declare its biggest Expedia TAAP sales event of the year, having negotiated at least 30% off thousands of hotels worldwide*. The Black Friday deals apply to bookings made during the 12-day sale between November 17-29, 2023, and are valid for travel through December 31, 2024. Expedia TAAP works with more than 100,000 travel agents globally, providing access to a wide-ranging inventory to travel agents, including more than three million properties, 220,000 activities, 120 car rental companies and 500 airlines. Travel agents also have access to a range of Expedia Group technology and tools, including a Virtual Agent that permits them to self-serve and find answers to common questions, quickly search for information or modify bookings. There’s also Live Agent Chat where knowledgeable agents are available to answer detailed questions and help with decision-making. This Black Friday event is the ideal chance for travel agents to drive bookings, promote early bird offers, and get ready for their best Black Friday yet. They can even take benefit of free eye-catching marketing assets designed to grab the customer’s attention.

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Empowerment and influence are key factors for travellers

Between search, social media, 24-hour news, streaming platforms, and online marketplaces, we’ve never had so much information available at the click of a button. So, it’s no surprise that more than half of people (60%) share photos on social media while traveling and nearly a third (30%) use social media as inspiration for their next trip. With social becoming central to booking decisions, travellers are gaining more influence and feeling more empowered to leverage all the data at their fingertips. Travel is a large ticket item for many travellers, and protecting their financial investment is a priority. Social media and sharing reviews become critical to building confidence to book. In fact, most people (92%) want to see reviews before booking. They also look at multiple sources to validate reviews including hotel sites, online booking sites, TikTok and more. And the information they find can be consequential to their decision. According to Expedia Group research, one in three people (33%) opted not to use a travel brand because of a negative post they saw on social media. This is where travel advisors can play a pivotal role in helping a traveller find the right products to meet their expectations. While travellers trust that a highly rated hotel will deliver a great experience, a  travel advisor can add another layer of trust and security to reviews if they’ve vetted properties and apply their “stamp of approval.”

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