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Thomas Cook launches Forex Card mobile app to manage multiple currencies

Thomas Cook (India) has delivered on a series of innovative mobile-first initiatives: the thomascook.in Holidays, Visa & Forex Online Stores and Apps, iLead-a CRM-integrated Holiday Sales App, Tour Manager App and customer self-service App, Click2Book for business travellers, an advanced web-technology platform Astra, robotics and machine learning, Voyager-a customised holiday bundler, etc. With a YoY growth of 16 per cent, the highest estimated growth rate by any country in the world, more than a quarter of India’s population is expected to be using smartphones by the end of 2018 (337 million users), according to eMarketer. Not surprisingly, the adoption of mobile apps has seen rapid evolution- across not merely travel, but also foreign exchange transactions. Data from Thomas Cook’s Foreign Exchange business highlights the clear shift with a 47 per cent growth in mobile transactions. Hence, in a strategic move to empower the new age, mobile-first Indian traveller, the company has launched the Thomas Cook Borderless App. The first-of-its-kind app enables its multicurrency Borderless Prepaid Forex Card users to access and manage their Borderless Prepaid Card account anywhere, anytime, from the convenience of a smartphone. Kailash Gupta, Senior Vice President & Head, Payment Solutions Thomas Cook (India), said, “Today’s impatient new-age traveller is increasingly opting for convenience and we are witnessing a significant consumer shift to mobile-led platforms for both travel and foreign exchange. Hence, in our digital focus to empower our travellers, we have launched a dedicated app for our Borderless multicurrency prepaid card users. The app, with its real time services, will significantly improve customer experience and enhance convenience and safety-security.”

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