Tag Archives: GB Srithar

STB CruiseWorld India 2021 to set stage for stakeholders to re-connect

Singapore Tourism Board (STB) is set to connect virtually with Indian stakeholders through CruiseWorld India 2021 on April 6, 2021, revealed GB Srithar, Regional Director, India, Middle East and South, STB. Themed ‘Charting our Pathway to Cruise Recovery’, the event will bring together key cruise lines and cruise agents stakeholders, highlight the safe, gradual resumption of cruise operations in Singapore and provide destination updates.

Read More »

Region-wise focus for STB Virtual Tradeshow in January

Singapore Tourism Board (STB)’s upcoming Virtual Tradeshow (to be held on 12th, 15th, 19th and 21st January for South, North, West and East India, respectively) aims to have profound interactions with the travel industry from each region. GB Srithar, Regional Director, India, ME & South Asia, STB, says, “With the intent to have deeper and focused dialogues, including pre-scheduled meetings, the roadshow will be held by region.”

Read More »

40+ Singapore stakeholders expected at STB Virtual Tradeshow

GB Srithar, Regional Director, India, Middle East & South Asia, Singapore Tourism Board, has revealed that they are expecting 40+ Singapore tourism stakeholders (comprising attractions, DMCs and hotels) to network and re-engage with the travel trade in India at the Singapore Virtual Tradeshow. The virtual event is scheduled on January, 12th, 15th, 19th and 21st for South, North, West and East India respectively. “Themed “Charting Our Pathways to Tourism Recovery”, we will present latest developments in Singapore and share information on some of the product enhancements by the stakeholders with safe management measures in place,” he said.

Read More »

STB India Roadshow 2021 set to kick-off in January

STB India Roadshow 2021, a 4-day roadshow will see tourism stakeholders from Singapore engage with travel agents and tour operators from India from different regions on different days. GB Srithar, Regional Director, India, Middle East & South Asia- Singapore Tourism Board, calls out to the travel trade saying, “The theme of the roadshow is – Charting our Pathways to Tourism Recovery’. The dates are spread out so that we can engage by region and we can have a deeper and more engaged conversations. It is going to be our way of reconnecting with Indian travel trade early in the year.” On 12th January, 2021, the roadshow will be for South India; on 15th January, 2021 for North India; on 19th January for West India and for East India on 21st January.

Read More »

In 2018, Singapore saw 27% rise in cruise passengers from India compared to 2017

Singapore welcomed a record 160,000 cruise passengers from India in 2018 (a 27% increase over 2017), establishing India as the top source market for cruise visitors, revealed GB Srithar, Regional Director, India, Middle East & South Asia, International Group, Singapore Tourism Board. He added, “This was possible only with the strong and relentless support from partner-friends like you, making Singapore a must-visit cruise holiday destination and hub.” Talking about the Cruise Tourism Performance in 2018, Srithar said, “2018 was a good year for Singapore’s tourism sector. Singapore welcomed 1.44 million visitors from India to Singapore in 2018 (a 13% increase over 2017’s visitor-ship). Specifically, for cruise, total passenger throughput was at a high of 1.87 million (a 35% increase from 2017). The higher passenger throughput was due to the year-round deployment of Genting Dream and extended sailings from Royal Caribbean’s Mariner of the Seas and Voyager of the Seas.”

Read More »

Singapore organises MiCE seminar in Mumbai

With a track record of hosting Asia’s most prominent events, Singapore continues to deliver innovative solutions for the transfer of knowledge, ideas and connections to drive new possibilities for the MiCE sector in Singapore. Kicking off its first MiCE-focused event for 2019 in India, the Singapore Tourism Board (STB) organised a MiCE thought leadership seminar in Mumbai with the theme ‘Meetings & Incentive Travel to Singapore – Forging New Possibilities’. The programme included a presentation by Gokul Bajaj, Head — Sales and Partnerships, Cvent, a cloud-based enterprise event management platform. This was followed by a panel discussion on how the MiCE industry can leverage technology to better engage audience. The panelists included Bajaj, Aikta Tyagi, Vice President & Head — Special Events, Amway India; SD Nandakumar, President & Country Head — B2B, SOTC Travel. The discussion was moderated by GB Srithar, Regional Director (South Asia, Middle East and Africa), Singapore Tourism Board. A team-building activity focusing on Lego Serious Play, conducted by Ludovic Odier, CEO, Outdoor in Asia, highlighted innovative, high-impact and experiential team engagement activities possible in Singapore for M&I travellers. The attendees were updated on new MiCE venues, incentive schemes provided by the STB and diverse and exciting array of experiences available in Singapore for M&I groups. The programme was well-attended with 150 Indian travel agents and 40 Singapore stakeholders representing hotels, airlines, attractions, Destination Management Companies (DMC) and cruise operators. Speaking on STB’s efforts to showcase Singapore as a destination of choice among the MiCE travellers, Srithar said, “India continues to be a key source market for MiCE travellers to Singapore. Thanks to the support of trade intermediaries and corporates, we have witnessed a healthy growth in …

Read More »

STB partners with Ola to offer passengers a chance to visit Singapore

The Singapore Tourism Board (STB) has announced a partnership with Ola to run a campaign from December 1 to 15, 2018 across 19 cities in West and Central India for its customers to win a trip to Singapore. Ola users will have to take a minimum of three rides and enter the promocode “SINGAPORE” to participate in the contest. Three pairs of winners will be selected and will be notified via email by December 31, 2018. GB Srithar, Regional Director – South Asia, Middle East & Africa (SAMEA), STB, said, “Ola is an integral part of the Indian consumers’ everyday lives. This partnership is one of our innovative marketing efforts to engage with the Indian consumers and entice them to visit Singapore and experience our diverse offerings. India’s millennials, for instance, consider the digital space an extension of their social circle, their friends and relationships. They are increasingly defined by shared hobbies and passions, rather than physical proximity or other formal connections. Our tie-up with Ola presents an exceptional opportunity for Singapore to showcase experiences targeted at these different ‘Passion Tribes’”. Shekhar Datta, Business Head, Ola said, “We take immense pride in building great ride experiences for our customers. We are pleased to engage with the Singapore Tourism Board, offering our customers a chance to appreciate and immerse themselves in the culture, cuisine and varied offerings that Singapore brings to global travellers.”

Read More »

STB launches second wave of brand campaign in India

The Singapore Tourism Board (STB) has launched the second wave of its ‘Passion Made Possible’ brand campaign in India with an evening of fun and entertainment for the travel trade, media and influencers – focusing on the Socialiser tribe offerings available in Singapore. Held at Verbena Brewpub & Skygarden in Kamala Mills, the event featured performances by Singapore’s noted artistes – Wayne Liu aka DJ KoFlow, the turntablist icon and Yung Raja who mixes his lyrics in both English and Tamil. The STB launched the new brand identity ‘Passion Made Possible’ in August 2017 to showcase the destination’s unique attitude and mindset- a passion-driven, never-settling spirit of determination and enterprise that constantly pursues possibilities and reinvention. As part of this, the STB introduced the concept of passion tribes and unveiled four specific tribes, namely Foodies, Collectors, Explorers and Progressors. For its second wave, the campaign will shine spotlight on the Socialiser, Action Seeker, and Culture Shaper passion tribes for encouraging Indian travellers to indulge in their passions in Singapore. Speaking at the launch, GB Srithar, Regional Director, South Asia, Middle East & Africa, highlighted the importance of why the Socialiser tribe would be appealing to Indian consumers, “We are keen to engage the young and fun-loving Indian travellers. Show them a different side of Singapore, in addition to being a great family destination. From the coolest indie gigs and the biggest international concerts to eclectic music festivals, raves and jazz nights, Singapore has a diverse and vibrant music and event scene. This will appeal to the lifestyle- and entertainment-seeking travellers. As we launch wave 2 of our brand, we invite our Indian visitors to come, make new friends or re-connect …

Read More »
error: Content is protected !!