Tag Archives: Global Travel Trade Manager

At the first HollandCity Global Travel Trade Show in the Hanseatic City of Zwolle, Carola Muller–van Rijn, Global Travel Trade Manager, NBTC Holland Marketing, informed, “The next edition of the travel trade show will be held in The Haugue and Delft on October 8, 2019.” NBTC Holland Marketing and MarketingOost welcomed over 100 international travel organisations with a goal to put the Netherlands on the map with international travel organisations as an attractive travel destination. In addition to 105 international tour operators from India, Russia, Brazil, Japan, China, Indonesia, Italy, Germany and other countries, there were 75 organisations from the tourism sector as well, including museums, hotels, attractions, events venues and restaurants. Expressing happiness with the growth from the Indian market, Muller says, “In terms of growth, India is our second fastest growing market, after Russia. The Netherlands welcomed 165,000 visitors from India last year registering a growth of 31 per cent and we are expecting 24 per cent growth from India this year.”

The Holland Sales Mission kicked off on August 28 in New Delhi amidst a packed gathering at Shangri-La Hotel. The Netherlands Board of Tourism & Conventions (NBTC), in collaboration with Amsterdam Airport Schiphol, KLM Royal Dutch Airlines and Jet Airways, is organising the three-day, three-city roadshow from August 28-30 in Delhi, Bengaluru and Mumbai. “For 2018, this is our key activity in the market. This year, we expect a growth of over 25 per cent from the Indian market. We are mainly focusing on leisure tourists, and MiCE is more on a reactive basis. In terms of marketing, we have a 360-degree approach, so we focus on the travel trade, consumers, as well as press and PR. These are the three key elements for promotions,” said Carola Muller, Global Travel Trade Manager, NBTC, when speaking about the agenda this year. The Indian market continues to be one of the most important contributors of international visitors into the Netherlands. The country recorded a growth of 31 per cent in visitor arrivals from India in 2017, attaining a remarkable surge over the previous year. NBTC has confirmed recording 67,000 visitors from India until May 2018, and this year’s Sales Mission aims to achieve good numbers.

In a bid to promote its products and offerings, NBTC Holland Marketing hosted its sales mission in New Delhi in association with Amsterdam Airport Schiphol, KLM Royal Dutch Airlines and Jet Airways. Carola Muller, Global Travel Trade Manager, NBTC Holland Marketing, said, “ India is an important and growing market for Holland and we want it to grow further. In fact, India is pour fastest growing market and we foresee a 15 per cent rise in arrival numbers by the end of this year.” The three-city sales-mission will now go to Bengaluru and Mumbai to educate the trade about íts destination and products. Other partners for the mission include Blue Boat Company, Efteling, Henri Willig, ITO Tours and Madurodam.