Tag Archives: Hassan Madah

Israel has witnessed a positive growth of 49 per cent in Indian arrivals from January to March 2017 vis-à-vis the same period in 2015. More than 8,300 Indians have already visited Israel in the first three months of 2017 as per statistics released by Israel Ministry of Tourism (IMOT). Speaking about this growth, Hassan Madah, Director, Israel Ministry of Tourism India office, said, “India is one of the world’s fastest-growing outbound tourism markets and an important emerging market for us. Keeping this in mind, we have increased our investments heavily in India. We are certain that our continued efforts in targeting the Indian holiday planners through our specially designed advertising campaign for India, ‘Begin your journey to Israel now’ will yield even better results by the year end.” The statistics also revealed almost 93 per cent growth in Indian arrivals to Israel merely in the month of March 2017 as compared to the same time in 2015. Madah adds, “We have seen a steady growth in tourist arrivals from India over the years and are confident that this trend will continue. Currently, El Al flies nonstop between India and Israel while Air India has also announced that they will begin operations on the New Delhi-Tel Aviv route in 2017. Increased air connectivity will surely act as an added impetus for more Indians to visit Israel for a holiday.”

Looking to boost tourist traffic from Tier 2 Indian cities, Israel Ministry of Tourism conducted their first roadshow of 2017 in Chandigarh, Ahmedabad and Hyderabad on 18th, 20th and 22nd February, respectively. The roadshow was conducted in a networking workshop format with two DMCs from Israel and was attended by over 100 travel agents in each city. Commenting on the occasion, Hassan Madah, Director – Israel Ministry of Tourism India said, “Israel is an emerging destination for the Indian traveller and tourist arrivals has been growing from India to Israel over the last couple of years. We wanted to tap new markets, so we decided to conduct roadshows in Chandigarh, Ahmedabad and Hyderabad this year. The response we received in all three cities has been encouraging and promising. We are working towards increasing our leisure and MICE travellers while continuing our focus on existing segments using different mediums, including investing in advertising campaigns, and continuing to build and strengthen our travel trade relationships in the Indian market.” Israel achieved a growth of 13% in 2016 over the previous year creating a new record with 44,672 Indian tourists visiting the destination. The Ministry is hoping to maintain its double digit growth figures in 2017 as well. The country attracts worldwide tourists and is an explorer’s paradise. With archaeological sites, a rich culture, museums, culinary delights, modern attractions and friendly people it has something to offer every kind of traveller. El Al provides direct connectivity between India and Israel with 4 weekly flights from Mumbai to Tel Aviv. Air India is expected to begin direct connections to Israel this year. Dead Sea, Jerusalem, Tel Aviv, Eilat, Nazareth, Haifa, Akko, Masada, Negev Desert are …