Tag Archives: IAS

UP to host International Conclave in Lucknow from Feb 20, 2018

With an aim to promote the tourism avenues of Uttar Pradesh in the world, Government of Uttar Pradesh is set to organise International Conclave from February 20-22, 2018 in Lucknow. A meeting of stakeholders chaired by Akhand Pratap Singh, IAS, Special Secretary, Department of Tourism, Govt of UP & Managing Director, UP State Tourism Development Corporation Limited was held on November 29 at Paryatan Bhawan, Lucknow. Surendra Kumar Jaiswal, President, Uttar Pradesh Hotel & Restaurant Association (UPHRA) who is also Hony. Secretary of FHRAI and HRANI along with fellow hoteliers and stakeholders attended the meeting to discuss the roadmap of the event.

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Kerala Tourism’s Green Carpet Action Plan set to roll

As part of implementing responsible tourism initiatives in the state, the Kerala Tourism department organised a workshop in Thiruvananthapuram.  P. Bala Kiran, IAS, Director, Kerala Tourism and Managing Director of Kannur International Airport elaborated on the new Tourism Policy, Responsible Tourism and the Green Carpet Action Plan formulated by the government at the workshop. He said, “The Tourism policy 2017 implementation will commence with the implementation of Green Carpet action plan 2017-18. Also, the tourism department shall implement Green Protocol in all 78 locations by Dec 15th.” Speaking on the Green Carpet Action Plan, P. Bala Kiran said that the action plan has been formulated by including nine agendas by inculcating the points from the total 16 agendas that is being discussed and deliberated upon worldwide. The Green Carpet Action Plan, in fact, aims at transforming the tourism sector in Kerala into different travel-friendly destinations. The plan is being implemented by imbibing the points in the new tourism policy. The general development aspects that have been put forward by the Tourism policy, the Green Kerala Mission and Responsible Tourism are being implemented in this regard, he said. Pointing out that Responsible Tourism forms the crux of the state government’s tourism policy. The features incorporated are People-friendliness, Nature-friendliness and aspects that remain socially acceptable. The projects and schemes undertaken toe a well charted out roadmap.

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Kerala Tourism launches #GoKerala campaign to boost tourist arrivals

The Tourism Department of Kerala has launched a marketing campaign “#GoKerala” in association with HolidayIQ, India’s largest travel community, in order to promote state tourism. Under this campaign, five couples will get a chance to win a 10 days, all-expense paid trip to Kerala. Speaking about the campaign, P. Bala Kiran, IAS, Director, Kerala Tourism and Managing Director, Kannur International Airport said, “Kerala Tourism has always sought new and innovative marketing avenues to build Kerala as the top tourism brand and destination. Hence, we are excited to partner with Holiday where they have provided an innovative concept to invite real travellers with varying preferences from their vast travel community to experience the beauty and hospitality of Kerala and Kerala Tourism department.” #GoKerala campaign is a content-led, multiple-platform campaign with a dedicated microsite, integrated touchpoints and targeted reach. The experiential campaign, unlike traditional marketing campaigns, is completely powered by the holiday experiences and reviews of travellers across the country. “A holiday itinerary, specially curated by Kerala Tourism and HolidayIQ, will show these travellers a Kerala beyond its backwaters and mere honeymoon destination to being a wholesome family destination – a true taste of God’s own country!” P. Bala Kiran further added. The campaign has been live on all social platforms and receiving overwhelming response from travellers across the country, looking for the perfect destination to holiday this winter season. The idea is to promote and showcase unexplored destinations of Kerala and position Kerala as a family holiday destination across the country. Speaking on the occasion, Rohit Rawal, Head of Brand Solutions, Holiday said, “As India’s first and largest travel community, HolidayIQ has always been a pioneer in bringing experiential marketing to the …

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ITDC records Rs.17.5 cr net profit before tax during 2016-17

India Tourism Development Corporation (ITDC), conducted its 52nd Annual General Meeting at The Ashok, New Delhi. Chairing the meeting, Ravneet Kaur, IAS, Chairperson & Managing Director, ITDC, announced that corporation closed the year with a turnover of Rs. 495.14 crore during 2016-17. The net profit before tax has been recorded to Rs.17.52 crore during 2016-17. Also, the board declared and approved a dividend of 13.30 per cent amounting to Rs.11.41 crore approximately in the meeting held on May 30, 2017. Other Board of Directors present during the meeting included Piyush Tiwari, Director (Commercial & Marketing), Pradip Kumar Das, Director (Finance), government nominee directors and independent directors. The CMD announced that ITDC has shown a significant improvement in the operational efficiency. Overall occupancy during 2016-17 was 58 per cent as against 52 per cent during 2015-16 with flagship Hotel ‘The Ashok’ recording highest turnover of Rs. 152.91 cr during 2016-17. The board said that a big push is being given to connect ITDC with new customers especially with younger generation through print and social media. Steps are being taken to make ITDC website more attractive and user friendly.

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Kerala Tourism’s Film Tourism brochure wins PATA Gold Awards 2017

Department of Tourism, Government of Kerala won the prestigious Pacific Asia Travel Association Grand and Gold Award 2017 for the Film Tourism Brochure in Marketing Media – Consumer Travel Brochure category. P Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala received the award at the 32nd edition of the PATA Awards as the committee recognised its marketing strategy, which boosted Kerala as a must-visit destination. The PATA awards were presented to the best entries in four categories – Marketing, Education and Training, Environment and Heritage and Culture. PATA had received 220 entries from 77 organisations and individuals from different corners of the world for the category that Kerala Tourism bagged the honours. After receiving the award, Bala Kiran said, “The award has given us the opportunity to showcase the picturesque locations to a global audience that Kerala has to offer. Picturesque backwaters, pristine beaches, dreamy hill stations & exotic wildlife are the key attractions to shoot any form of media. This award is a testimony of the innovative marketing initiatives and promotional activities undertaken by the tourism department of Kerala.” “Film tourism also contribute to the overall economic development of the respective destination through income generation, investment, job creation, etc. We at Kerala Tourism are committed towards promoting tourism in a responsible manner,” he concluded.

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Kerala aiming for double the FTAs, 50% rise in domestic tourists by 2021

The Government of Kerala is looking at 50 per cent increase in the number of domestic tourists and 100  per cent increase in foreign arrivals by 2021, Tourism Minister, Kadakampally Surendran has said. “Digital platforms are the key to achieve the aim. Year after year, we see a constant growth in the number of tourists we host. Hence the industry needs to evolve in accordance with the changes in global market. Kerala Tourism has been exploring new media as a key platform and has witnessed the reach and response to it,” he noted. Dr. Venu V, IAS, Principal Secretary, Kerala Tourism, says, “Kerala Tourism has always been in the forefront as we were the first tourist destination to start a website. Later, we spread our presence to other social media platforms. The technology platforms are gently stronger. Hence we need to redesign and reengineer to cater the demands of guests.”

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Kerala Tourism Minister to inaugurate International Conference on Tourism Technology

The Department of Tourism, Government of Kerala in association with Association of Tourism Trade Organisations (ATTOI) will host the International Conference on Tourism Technology (ICTT) in Kochi. The three-day long event that will begin on June 8 will be formally inaugurated by Tourism Minister Kadakampally Surendran on June 9, and it will address the challenges related with technology faced by Indian tourism and hospitality industry. The inaugural function will see a string of high-profile attendees, including Hibi Eden MLA, Dr Venu V, IAS, Principal Secretary, Department of Tourism, and P Bala Kiran, IAS, Director, Department of Tourism. Dr. Venu will launch the twitter campaign #Kerala #IndiaForBeginners and Shri Bala Kiran will launch the Facebook campaign during the inaugural ceremony. “Kerala Tourism has always been a pioneer in taking significant steps to promote state tourism and support the growth of the tourism industry. This conference on tourism technology is yet another initiative undertaken in association with ATTOI. Keeping pace with the technological advancements also helps in reaching out to international tourists by being easily accessible through social media platforms,” said Minister for Tourism, Kadakampally Surendran. “Kerala Tourism, with its new tourism policy, is preparing for a big leap in promoting responsible tourism that benefits the visitor as well as local communities. The government is confident that the progress of the state through tourism is unfinished without the idea of inclusion in terms of increased participation of the community in general,” he added.

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MTDC-certified Govardhan Eco Village observes 2017 as Year of Yoga

Govardhan Eco Village (GEV), an ISKCON project and a wellness destination which is a premium MahaBhraman status certified by Maharashtra Tourism Development Corporation (MTDC), announced the launch of Govardhan School of Yoga. It recently received the prestigious UNWTO (United Nations World Tourism Organization) Award for Excellence and Innovation in Tourism. Dr. K.H. Govinda Raj, IAS, Managing Director of Maharashtra Tourism Development Corporation, stated, “We are delighted to be associated with Govardhan Eco Village as they are significantly contributing through innovative initiatives which are competitive and at the same time sustainable in character. Govardhan Eco Village is the only destination in Asia to be awarded by UNWTO this year. As more people embrace overall healthier lifestyles at home, we are now seeing those behaviours translate and be integrated into their travel and vacation habits. This initiative will attract tourists from all across the world.” Govardhan Eco Village highlights the importance of spiritual ecology. The 28-day residential program will enables guests to not only learn and teach yoga, but also to learn healthy eating, taking care of your body but also meditation practices. Gauranga Das, Director, Govardhan Eco Village said,” It’s our honour and privilege to receive this award on behalf of land of India and we would like to express our gratitude to UNWTO for giving this opportunity to share this message of sustainability on a larger scale especially in this year which is celebrated as the year of sustainable tourism.”

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Stayzilla partners with Andhra Pradesh Tourism

After strategic tie ups with six state tourism departments across India, Stayzilla now gets on board with Andhra Pradesh Tourism for the joint promotion and development of homestays in the state. The MoU was signed in the presence of Ankit Rastogi, Vice President Marketplace, Stayzilla and Himanshu Shukla, IAS, Director Tourism of APT at Vijayawada. With this association, APTDC becomes the first Tourism Board to associate with a homestay aggregator in South India. Under this agreement, Stayzilla will lend its expertise to APT to conduct verification procedures and jointly boost homestays and unique stay experiences within Andhra Pradesh. This partnership will also enable verification and training of these new Homestays being developed right from the start. Stayzilla’s team in the South, headed by Stayzilla headquarters of Bangalore, will be part of the Service and Quality Assurance Committee under APT for Inspection, which includes property verification and screening. .

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ITDC declares Rs. 22.55cr profit after tax

India Tourism Development Corporation (ITDC), the public sector undertaking under the aegis of the Ministry of Tourism, recorded net profit before tax of Rs.32.42 crore during 2015-16, profit after tax of Rs.22.55 crore and a total turnover of Rs.465.69 crore during the financial year 2015-16. The information was revealed during the Group’s 51st Annual General Meeting at the Group’s hotel, The Samrat, New Delhi. The highlights of the AGM was the declaration of a dividend of 15 per cent amounting to Rs.12.86 crore approximately as recommended by the Board in the meeting held on May 30, 2016. Out of Rs. 12.86 crore, an approximate amount of Rs.11.20 crore will go to the Government of India. The meeting was chaired by Umang Narula, IAS, Chairman & Managing Director, ITDC. The overall occupancy during 2015-16 was 52 per cent as against 47 per cent during 2014-15 with flagship Hotel ‘The Ashok’ recording occupancy of 54 per cent during 2015-16.

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