Tag Archives: KJ Alphons

Tourism Ministry joins hands with Google to launch 360° VR video on Incredible India

The Ministry of Tourism in collaboration with Google India has launched a 360° Virtual Reality (VR) experience video for the global “Incredible India” tourism campaign. Incredible India in 360 degrees takes through a journey across Hampi, Goa, Delhi and Amritsar, and will explore the places and people that make each of these iconic Indian sites incredible. Describing India as a destination of diverse experiences, KJ Alphons, Union Minister of State (I/C) for Tourism said, “India is an iconic destination that offers unique experiences of climate, geography, culture, art, literature, and food”. The minister also said that government wants to give people in India and across the world an opportunity to immerse in our country’s rich heritage. And, through the partnership with Google, it wants to engage new and global audiences and offer them immersive content in a never-before-seen manner. The minister added that taking virtual reality to the common man at a low-free cost will further enable an increase in the tourist footfall in Iconic monuments and other tourist destinations with a focus on Museums.

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MOT targets to increase India’s FTAs to 1% by 2020 and 2% by 2025 in world’s international tourist arrivals

KJ Alphons, Union Minister of State (I/C) for Tourism has said that the Ministry is targeting to increase India’s share of Foreign Tourist Arrivals (FTAs) in world’s international tourist arrivals to 1 per cent by 2020 and to 2 per cent by 2025. The share of India’s FTAs in during 2016 was 0.71 per cent, while the share of India’s International Tourist Arrivals (which includes Foreign Tourist Arrivals and arrival of Non Resident Nationals) in world’s International Tourist Arrivals during 2016 was 1.18%. Ministry of Tourism has two flagship schemes – Swadesh Darshan – Integrated Development of Theme Based Tourist Circuits, and PRASHAD – Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive for creation of tourism infrastructure, generating pro-tourism culture in the people. MOT has launched Social Awareness Media Campaigns with the objective of sensitising stakeholders in the tourism industry as well as the general public about the importance of good conduct and behaviour towards tourists and reinforce the spirit of ‘Atithi devo Bhava’.

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India wins ‘Best Exhibitor Award’ at ITB Berlin

India has won the ‘Best Exhibitor Award’ at ITB Berlin on the concluding day. The event was convened at Berlin, Germany from March 7-10, 2018. India was represented by KJ Alphons, Minister of State (I/C) for Tourism along with other officials from the Tourism Ministry. India’s ‘Incredible India’ (Ministry of Tourism) presented a short film named ‘Yogi of the Racetrack’ during the meet. The film received 3.2 million hits in 60 hours. More than 100 countries participated at ITB Berlin with their respective Tourism Ministers.

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Cox & Kings celebrates 260th anniversary

The who’s who of India’s travel and hospitality fraternity, diplomats and several business leaders gathered at a glitzy evening gala hosted by Cox & Kings at the Shangri-La’s Eros Hotel, New Delhi, to mark the 260th anniversary of Cox and Kings, also the world’s oldest travel company. The evening was graced by KJ Alphons, Minister of State (Independent Charge) for Tourism, who lauded the company for its continuous service to the tourism industry. Alphons said, “I am very happy to be a part of Cox & Kings’ 260th year celebration and congratulate everyone who has contributed to this rich legacy by enabling holidays and spreading happiness into the world. The tourism sector in India is looking very positive this year as we have crossed the 10 million mark for foreign tourist arrivals and earned revenue of 27 billion dollars through foreign tourist arrivals. This has been possible because of companies like Cox & Kings who have been working together with the government. In the next three years, we aim to double the foreign tourists inflow and the revenue we earn from the foreign tourist arrivals and that is only possible if the industry continues to work together.” Speaking at the event, Peter Kerkar, Group CEO, Cox & Kings, said, “We are unique in the leisure space with an unrivalled tradition of 260 years of service to our customers. It is with pride that I commend our staff for making our company so successful and more particularly relevant even today. Our longevity is a testimony to their ingenuity and transformative spirit that Cox & Kings remains a world leader in the travel, education and hotel space.”

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India highlights immense tourism potential at ITB Berlin 2018

The Indian delegation led by KJ Alphons, Minister of State (I/C) for Tourism, Government of India, highlighted the country’s tremendous tourism potential at the 52nd ITB Berlin as it kicked off at the Messe Berlin fairgrounds on March 7. Addressing the media, Alphons spoke about the country’s 5000 year-old civilisation, beautiful beaches, backwaters, desserts, coastline, Himalayas, and immense possibilities for millennials who are looking for adventure. The minister also apprised the audience about the growing yoga and ayurveda related activities and centres in the country, exploring the North East and the great potential of religious tourism, with emphasis on Buddhist tourism. “In terms of general numbers, India has done considerably well last year. 2017 was fantastic! We recorded 15.6 per cent, when the global numbers went up by 5 per cent. Our international tourists arrivals were 16.5 million last year. Are we happy with the numbers? No. We have so much to offer and we want to double the numbers in three years or less, double the revenues in three years or less. India’s tourism contributes about 8 per cent to the GDP of India. We have 14 million people employed in the tourism industry,” Alphons said. In terms of domestic tourism, close to 24 million Indians travelled last year. “In 2017, 1.8 million trips were made by Indians within the country and which will go up to 2 million in 2018 and we want this number to increase dramtically, its not just about international arrivals but also Indians visting India,” he said. The minister also stressed on the growing use of new technologies and methodologies in tourism, specially social media. Suman Billa, Joint Secretary, Ministry of Tourism, Government of …

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Stay up to date with MOT’s digital calendar

KJ Alphons, Minister of State (Independent Charge) for Tourism, launched the Incredible India digital calendar in Delhi and also released the Incredible India wall and desk calendars for the year. Alphons said, “We want to keep up with technology and thought to do something very innovative. The digital calendar will be a very dynamic one where you will get updated pictures everyday. Therefore, for the first time in the wall calendar, we are showing India at night. Each picture of the key tourist site, displayed in the calendar has been taken at night. Unique feature of the calendar is that when you hang it in your room, then the monument or the site glows. You get to get a feel of the monument under moonlight. The timing of the picture has also been given in the calendar. Photographs have been enhanced using radium ink. Also, most of the tourists see these destinations during the day, we wanted to showcase how they look at night.” Elaborating on the key features of the digital calendar, Rashmi Verma (IAS), Secretary, Ministry of Tourism, Government of India, said, “It is for the first time we have a digital calendar, and it can be downloaded on your Android and Apple mobile phones. It can be used as a planner and everyday, as per the festival and the occasion the picture in the digital calendar will change. Sometimes, for one day you may get more than one picture, in case there are two three festivals in one day. The Incredible India digital calendar application enables users to know about the events and festivals happening in India on the go. The digital calendar can also be used …

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