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Desaru Coast, Malaysia appoints Knack Marketing as India representative

Desaru Coast, Malaysia has appointed ‘Knack’ Marketing as its sales representative in India. The appointment will support Desaru Coast in building brand awareness, execute ongoing public relations, implementing trade programmes, providing packaging solutions to the partners in India and increasing the number of visitors from the Indian market to Malaysia. Medha Sampat, Director, Knack Marketing, said, “We are excited about this new collaboration with Desaru Coast. This is a carefully planned development to woo the tourism sector. The easy accessibility, massive infrastructure with its beautiful beach, consists of stays in luxury accommodations, its extravagant conferencing facilities, state-of-the-art theme park, stunning golf course, bundled with amazing gourmet options making it a perfect getaway for the Indian traveller.” Desaru Coast is a premium integrated destination resort and one of Malaysia’s most anticipated new tourism developments. It offers a premium experience for everyone from families and couples to business travellers and golf enthusiasts. The resort is anchored by four world-class hotels and resorts namely The Westin Desaru Coast Resort, Hard Rock Hotel Desaru Coast, Anantara Desaru Coast Resort & Villas and One & Only Desaru Coast for premium travellers and a Conference Centre fitted with modern facilities. Philip Whittaker, Chief Commercial Officer, Themed Attractions Resorts & Hotels (TARH), added, “We are looking forward to this partnership with Knack Marketing and are confident that together, we can strategically position Desaru Coast as the brand that will elevate the tourism industry in Malaysia.”

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