Tag Archives: Korea Tourism Organization

Korea Tourism Organization (KTO) has signed a Memorandum of Understanding (MoU) with EaseMyTrip to strengthen Korea’s positioning as a key destination for Indian travelers. The partnership will leverage EaseMyTrip’s digital reach, travel expertise, and consumer insights to drive interest and facilitate seamless travel experiences to Korea. The signing ceremony took place on February 19, 2025, in the presence of senior representatives from both organizations. Under this collaboration, EaseMyTrip will create a dedicated Korea microsite offering curated itineraries, essential travel information, and recommendations tailored to Indian travellers. The partnership also includes co-branded marketing initiatives, digital campaigns, and content collaborations to showcase Korea’s vibrant cultural heritage, modern cityscapes, and diverse tourism experiences. Speaking on this collaboration, Mr. Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization, said, “India is a rapidly growing outbound travel market, and Korea is well-positioned to offer Indian travellers a unique and enriching experience. This partnership with EaseMyTrip aligns with our commitment to enhancing Korea’s accessibility and visibility in India. Through focused marketing efforts and tailored travel experiences, we look forward to inspiring more Indian tourists to explore Korea.” Mr. Rikant Pittie, CEO and Co-Founder of EaseMyTrip, added, “Korea is a potpourri of history, vibrant city life, and breathtaking landscapes, making it a highly desirable destination for Indian travellers. Our partnership with Korea Tourism Organization will allow us to bring exclusive travel opportunities to Indian tourists while ensuring seamless booking experiences and customized itineraries. We look forward to making Korea a top choice for Indian outbound travel.” The partnership will also focus on expanding awareness of Korea’s tourism offerings beyond metro cities, reaching travellers in Tier 2 and Tier 3 markets across India. Through …

Thomas Cook (India) Limited, India’s leading omnichannel travel services company and its group company SOTC Travel, have signed a strategic 24-month partnership with Korea Tourism Organization – a collaboration that focuses on Special Projects towards increasing visibility for the destination in the high-potential India market. The Memorandum of Understanding was signed by Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited, Mr. SD Nandakumar, President & Country Head – Holidays & Corporate Tours – SOTC Travel and Mr. Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization. Korea Tourism Organization’s exclusive partnership with Thomas Cook and SOTC Travel leverages on Special Projects to drive year-round awareness and inspiration for Korea. The collaboration extends across exchange of knowledge, best practices and development of unique-innovative products designed specifically for Indian travellers, fostering long-term growth in leisure, business and MICE segments for Korea. Korea offers a vibrant and enriching experience for Indian travellers, blending luxury, culture, wellness and exceptional cuisine. The global Hallyu wave has elevated Korea’s cultural influence, with the rise of the K-beauty industry, K-pop and K-drama experiences captivating audiences worldwide. Korean cuisine, or Hansik, known for its bold flavors and healthy ingredients, adds another layer to the country’s appeal, offering a delightful culinary journey. Expanding beyond Seoul and Busan, regions like Jeju Island, Gangwon Province and Jeollanam-do offer untapped potential for immersive travel experiences focused on wellness and relaxation, with state-of-the-art spas and wellness centers. This diverse offering positions Korea as a prime destination for India’s affluent and wellness-conscious market, driving sustained growth in tourism. Rajeev Kale – President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited said, “With new destinations and exciting experiential travel …

Korea Tourism Organization (KTO) is proud to announce a groundbreaking partnership with Mr. Anand Kumar, the esteemed educator and founder of the Super 30 program. Renowned for his commitment to education, KTO’s collaboration with the Padma Shree awardee, introduces the ‘Korea Super 30’ edutainment travel packages. Designed to blend cultural exploration with academic enrichment, this initiative offers young learners a transformative experience in South Korea. Mr. Anand Kumar has also been named the Honorary Ambassador of Korea Tourism, tasked with promoting South Korea as a premier destination for international travel and education through December 2024. To mark the inaugural batch and to celebrate this collaboration, KTO is hosting an exciting contest. Three winners will embark on an all-expense-paid edutainment journey to South Korea alongside Mr. Anand Kumar himself. Mr. Myong Kil Yun, Regional Director for India & SAARC Countries, KTO Said, “Through our collaboration with Mr. Anand Kumar and the launch of ‘Korea Super 30’ edutainment travel packages, we are excited to offer young Indian students a unique opportunity to discover Korea’s rich cultural heritage and academic insights. This initiative reflects KTO’s commitment to fostering educational exchange and cultural understanding. We eagerly anticipate the enthusiastic response from participants for this contest as they explore Korea’s vibrant culture, historic landmarks, and delightful cuisine, creating lasting memories” Interested parents can nominate their children by visiting the Visit Korea website (or by clicking bit.ly/KTOIndiaSuper30Contest) and filling out the application form. Eligible participants must be Indian nationals residing in India, aged 14-18, and students up to class 12 with a valid passport. The last date to apply is 28th July 2024, 1800 hrs. IST. Winners of the contest will be announced on 2nd August …

Myongkil Yun, Director, Korea Tourism Organization (KTO) India office said, “M!CE traffic from India makes up for almost 70 per cent of the total numbers arrivals to Korea. To encourage this, we will develop new packages targeting at Bleisure travellers.”

Korea Tourism Organization (KTO) concluded its multi-city sales mission at Radisson Blu Plaza Hotel, Hyderabad, where Young Geul Choi, Director- KTO India, said that they will be going to focus on young generation, including students and women. “Luxury is our main focus, and we will aim at premium destinations for HNIs,” he added.

Korea Tourism Organization (KTO), New Delhi office is set to welcome buyers to the 1st virtual ‘Korea Travel Expo’ B2B event that starts tomorrow. Scheduled from 22-24 June, the event will commence with Day-1 dedicated to invite-only buyers, and will be open for all after that. Register at www.koreatravelexpo.com, write to jaspreet.kaur@ddppl.com or call +91 9650196532.

A total of six regions from South Korea will be showcased at the first virtual Korea Travel Expo which is to be held from June 22-24, 2021. The regions, represented by their RTOs, are Seoul, Busan, Incheon, Gyeonggi, Jeju and Gyeongsangbuk-do, revealed Young-Geul Choi, Director, Korea Tourism Organization. Register at www.koreatravelexpo.com, write to jaspreet.kaur@ddppl.com, or call +91 9650196532.

Korea Travel Expo, to be held from 22-24 June 2021, will mimic a real-life exhibition, says Young-Geul Choi, Director, Korea Tourism Organization, New Delhi office. “It is a 3-day event, and the 1st day we have reserved for ‘by invite only’ buyers who we would be inviting personally. The next 2 days are open for all Indian travel agents who want to meet our Korean exhibitors. The platform offers the option of both pre-scheduled meeting as well as on-spot meetings by visiting the exhibitor booth as you would do in a physical exhibition. While people wait for their meetings, we will also have an interactive fun page where people can get interesting Korea related information, watch videos and participate in quiz/activities to win exciting prizes. We have kept everything very practical and business focused and avoided having any preloaded or live presentations or too many interactive features, which at times slows down the interface.” points out Choi. Register at www.koreatravelexpo.com, email jaspreet.kaur@ddppl.com or call +91 9650196532.

Young-Geul Choi, Director, Korea Tourism Organization, New Delhi office, has high expectations from the Korea Travel Expo, which is set to be held from 22nd to 24th June 2021. “Through this expo, Indian buyers can reconnect with Korean suppliers and start preparing their tour products and packages for sale in future. The response that we receive from this expo will set the tone for the kind of marketing activities we will do in the rest of 2021,” he says. Register at www.koreatravelexpo.com, email Jaspreet at jaspreet.kaur@ddppl.com or call +91 9650196532.

Korea Tourism Organization (KTO) has signed a 2-year long MoU with the Educational Tour Operators Association (ETOA). The plan aims to develop tour products for schools, universities and other educational institutes for international field trips and study tours. “I am excited to work with ETOA to make South Korea the No. 1 choice of Indian schools and universities for their international field trips. Korea is one of the safest countries in the world and also one of the global leaders in technology and manufacturing. It is the ideal destination for students to know and learn about the future. By the end of our MoU team next year, I am confident we will have a fully developed self-sustaining Korea travel product category,” said Young Geul-Choi, Director, KTO New Delhi office.