Tag Archives: Letter of Intent

Yatra Online has been shortlisted for the adoption of four monuments including Qutub Minar (Delhi), Ajanta Caves (Maharashtra), Hampi (Karnataka) and Leh Palace (Jammu & Kashmir), under ‘Adopt a Heritage Scheme’ of Ministry of Tourism, Govt. of India. The ‘Letter of Intent’ has been given to select companies, including Yatra, for adopting certain monuments under the scheme at the closing ceremony of ‘Paryatan Parv’ held in New Delhi recently. As a part of the ‘Adopt a Heritage Scheme’, Yatra along with the other shortlisted companies will be called ‘Monument Mitras’ or ‘Monument friends’ as they will work towards managing the monuments/heritage sites across India in a planned and phased manner. The objective of this initiative is to increase the attractiveness of the sites, enhance the visiting experience, improve accessibility and engage with the community in addition to providing and managing basic and advanced amenities at these sites. Commenting on the same, Dhruv Shringi, CEO Yatra.com, “At Yatra, we want to create and conserve an India that is enjoyed by all visitors whether Indians, foreigners, residents or tourists, for today and future generations. By being a part of this endeavour to promote heritage and conserve India’s historical legacy, we are committed to give back to the society by putting our community at the very core of our business. Yatra was selected by Inter-Ministerial Oversight and Vision Committee of Ministry after detailed scrutiny of 57 responses ranging from travel industry, hospitality industry and banking industry for adopting monuments.”

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