Tag Archives: Madhya Pradesh Tourism Board

Madhya Pradesh Tourism Board signed an MoU with VReal, a Finland-based leader in immersive virtual reality, to showcase the state’s cultural heritage through cutting-edge technology. The MoU was signed by Mohan Yadav, CM, MP and Kimmo Lähdevirta, Finland’s Ambassador to India. The move is expected to promote the state’s tourism sites and heritage on a global scale, increasing international tourist visits.

Madhya Pradesh Tourism Board has once again achieved a significant milestone. The board has been honoured with a prestigious award in the ‘Global Recognition to Historical Heritage’ category.  The accolade was presented at a distinguished event in New Delhi, recognizing the board’s unwavering efforts in preserving and promoting the state’s rich historical and cultural heritage. This achievement reaffirms Madhya Pradesh’s position as a global heritage destination and highlights its dedication to safeguarding the past for future generations. Expressing his delight over this remarkable achievement, Shri Sheo Shekhar Shukla, Principal Secretary Tourism, Culture and Religious Trusts & Endowments Department and Managing Director Madhya Pradesh Tourism Board stated, “This award is a proud moment for Madhya Pradesh and a testament to our relentless efforts in heritage conservation. Our state is home to some of the world’s most iconic historical landmarks, and this recognition will further strengthen their global presence, drawing travelers and history enthusiasts from across the world.” With this achievement, Madhya Pradesh continues to strengthen its position on the international tourism map. The award further cements the Madhya Pradesh Tourism Board’s reputation at the global level, highlighting its commitment to showcasing the state’s historical landmarks and cultural heritage to the world. This prestigious honour was presented at World Travel and Tourism Festival Awards organized by TV9 Network and RedHat Communication.

Madhya Pradesh Tourism Board participated in the 55th IFFI (International Film Festival of India) in Goa from 20th – 25th November 2024, promoting the state’s film shooting facilities and the Film Tourism Policy. A knowledge series was also organised on 21st November 2024 by Madhya Pradesh Tourism Board featuring discussions on boosting film production in state. The series on ‘Lights, Camera, Collaboration: Government and Industry partnership for filming in Madhya Pradesh’ included insights from Principal Secretary Tourism and Culture Department & Managing Director, Madhya Pradesh Tourism Board Mr. Sheo Shekhar Shukla, Film Director Mr. Amar Kaushik, CEO Aamir Khan Productions Ms Aparna Purohit, Actor Mr Abhishek Banarjee, Actor Ms. Nitanshi Goel, Actor Mr. Sparsh Shrivastava & Actor and Producer Ms Vani Tikoo Tripathi. Principal Secretary Mr. Shukla informed about the various aspects of the MP Film Tourism Policy with the aim of promoting film shooting in the state, how government initiatives can help streamline processes and foster collaboration between various stakeholders in the industry and establishing the state as a major film-making destination. Filmmakers appreciated the Madhya Pradesh Film Tourism Policy showed interest in future projects in the state. Mr. Sheo Shekhar Shukla said “Madhya Pradesh is proudly two times national award winner of most film friendly state 2017 & 2020. The state is undoubtedly a must-visit state for film shooting. The state government has created the Film Facilitation Cell to promote filmmaking and shooting within the state. Madhya Pradesh is undeniably a naturally stunning offbeat multispecialty destination and paradise for filmmakers seeking picturesque locations. The state’s diverse locations from rich cultural heritage, vibrant wildlife and sacred spiritual destinations provide a visually stunning film set making it a perennial favourite among filmmakers. Madhya Pradesh boasts excellent …

Madhya Pradesh Tourism Board has taken a significant step towards women empowerment and creating a safe tourism destination by launching the state’s first craft-based cafe ‘Handloom Cafe’ in Pranpur, a village located 4 kilometres from the renowned tourist destination of Chanderi in Ashoknagar district. This cafe is entirely operated by women making it a pioneering initiative in Madhya Pradesh. Bidisha Mukherjee, Additional Managing Director, Tourism Board visited Pranpur to inspect the cafe and boost the morale of the women staff. Bidisha Mukherjee, said “Handloom Cafe is a crucial step towards empowering women and fostering a safe tourism environment. The cafe will be entirely run by women, from security guards and welcome staff to chefs, receptionists, cashiers, and even front office managers. To ensure smooth operations, all women have undergone specialised training at the Institute of Hotel Management (IHM), Bhopal. A women’s group has been registered as ‘Sakhi Saheli Lok Kalyan Sangh’ to manage the cafe.” Mukherjee also said this project will not only provide employment opportunities to these women but also equip them with the necessary skills, confidence, and financial independence to improve their quality of life. Additionally, this initiative aligns with the state’s broader mission to promote a safe and inclusive environment for women travellers.  This women-run cafe will offer visitors a unique and unforgettable experience, showcasing Madhya Pradesh’s rich culture and progressive outlook.

M.P. Tourism Board has started a cafe in Pranpur village of Chanderi. An important step towards women empowerment and creating a safe tourist destination. Madhya Pradesh Tourism Board has taken a significant step towards women empowerment and creating a safe tourism destination by launching State’s first craft-based cafe- ‘Handloom Cafe’ in Pranpur, a village located 4 kilometers from the renowned tourist destination of Chanderi in Ashoknagar district. This cafe is entirely operated by women making it a pioneering initiative in the Madhya Pradesh. Additional Managing Director Tourism Board Ms. Bidisha Mukherjee visited Pranpur to inspect the cafe and boost the morale of the women staff. Additional managing director Ms. Mukherjee said “Handloom cafe is a crucial step towards empowering women and fostering a safe tourism environment. The cafe will be entirely run by women, from security guards and welcome staff to chefs, receptionists, cashiers, and even front office managers. To ensure smooth operations, all women have undergone specialized training at the Institute of Hotel Management Bhopal. A women’s group has been registered as ‘Sakhi Saheli Lok Kalyan Sangh’ to manage the cafe.” Additional managing director Ms. Mukherjee also said this project will not only provide employment opportunities to these women but also equip them with the necessary skills, confidence, and financial independence to improve their quality of life. Additionally, this initiative aligns with the state’s broader mission to promote a safe and inclusive environment for women travellers.  This women-run cafe will offer visitors a unique and unforgettable experience, showcasing Madhya Pradesh’s rich culture and progressive outlook

Gwalior (Music) and Kozhikode (Literature) were amongst the only cities from India which were included in this illustrious Bhopal. UNESCO has included Gwalior as the city of Music under the Creative Cities Network (UCCN). 55 cities from all over the globe joined the UCCN. Gwalior was acknowledged for its strong commitment to harnessing culture and creativity as part of UNESCO’s development strategies, and displaying innovative practices in human-centred urban planning. The project was led by Madhya Pradesh Tourism Board in cooperation with the Municipal Corporation of Gwalior, Gwalior Smart City Development Corporation Limited, Raja Mansingh Tomar Music & Arts University, music artists and other stakeholders. The Network now includes 350 cities in over one hundred countries, representing seven creative fields: Crafts and Folk Art, Design, Film, Gastronomy, Literature, Media Arts and Music. Since 2019, continuous efforts have been made including multiple stakeholder consultations and a dedicated feasibility study of the city to map the potential for UCCN membership followed by the drafting of the application. Gwalior serves as an exemplary example of living cultural heritage and it  houses one of the biggest annual music festivals of India; The Tansen Sangeet Samaroh to celebrate the rich culture of Madhya Pradesh. Mr. Sheo Shekhar Shukla (IAS), Principal Secretary Tourism and Culture Department and Managing Director, MP Tourism Board  quoted ‘Inclusion of Gwalior by UNESCO under the creative cities network is definitely a big shot in the arm which goes a long way to tell the whole world about the cultural richness of Madhya Pradesh. Gwalior being the city of Tansen, Baiju Bawra, the birthplace of Dhrupad Music form and Gwalior Gharana, which are world known for musical practices and traditions which are …

An Memorandum of Understanding (MoU) was signed between Madhya Pradesh Tourism Board, (MPTB) and The Indian Association of Tour Operators (IATO) in Bhopal today to strengthen, promote and develop cooperation in research, promotion and tourism development in Madhya Pradesh. MPTB and IATO agreed to assist each other to promote tourism to the state by organizing travel visits to destination of Madhya Pradesh; Organizing familiarization trips of Madhya Pradesh; Marketing & Awareness through all possible means; Exchange of publication, reports and other academic materials; Co-organize Travel and Tourism trade events/exhibitions; and Promoting Tourism Destinations through Media and PR. MPTB shall provide Madhya Pradesh Tourism specific brochures and publicity materials to IATO which IATO will share with its large membership base and foreign tour operators through its members in order to promote tourism destinations in Madhya Pradesh and rural tourism destinations. IATO will also  share the information with potential investors in IATO membership for Capital Investment subsidy for creation of Tourism infrastructure and to establish Tourism Projects etc. by way of investment and interest subsidy with an intention to promote investment in Madhya Pradesh. IATO will also share the information with the foreign tour operators through its members regarding Madhya Pradesh Film Tourism Policy and motivate foreign filmmakers through FTOs to shoot films in location of Madhya Pradesh and get all the available benefits. The MoU was signed by Mr. Sheo Shekhar Shukla, IAS, Managing Director – Madhya Pradesh Tourism Board (MPTB) and Mr. Rajiv Mehra Mehra, President – Indian Association of Tour Operators (IATO).  Shri Vivek Shrotriya, IAS, Additional Managing Director- MPTB, Mr. Yuvraj Padole, Deputy Director- MPTB, Mr. Ravi Gosain, Vice President – IATO and Mr. Mahendra Pratap Singh, Chairman – …

On the joyous occasion of World Environment Day on 5th June 2023, you are welcome to embark a transformative journey to the heart of India, where more than 50 eco-friendly rural homestays await, offering an authentic and sustainable experience. Immerse yourself in untouched beauty of rural Madhya Pradesh. These eco-friendly homestays embrace the principles of sustainability, celebrating the delicate balance between humans and the environment.  Madhya Pradesh Tourism Board is dedicated to minimize the carbon footprint in the state and make MP an eco-friendly state for tourists. Each homestay has been thoughtfully designed to minimize the ecological footprint while providing a comfortable and enriching experience. From thatched roofs to mud walls, every aspect reflects a commitment to preserving the cultural heritage of the region. Come be a part of the cultural experiences of MP like the tribal dance forms, local art and crafts and cherish the local cuisines of the various tribes of the state. MP offerings Kekadiya and Khari – Awaken to the melodious chorus of birdsong as you open your eyes to breathtaking lush green forests in the homestays of Kekadiya and Khari. Engage yourself in the organic farming activities, where you can learn about traditional agricultural practices and indulge in the cultural activities of the village. Adventure lovers can also find fascinating cycling treks alongside other environmental friendly recreational activities. Rock Shelter Paintings and Jain Temple Sabarwani – Just 20 kms away from Pachmarhi Sabarwani, is one of the unique hill station homestays where visitors can find exciting homestays and enjoy activities like trekking, bird watching and hot spring alongside dazzling millet dishes of the region. Choti Anhoni and Badi Anhoni Kokhra and Thadipather – In the …

Under its ‘Ek Bharat Shrestha Bharat’ initiative, Indiatourism Mumbai office recently conducted a roadshow in Indore. This was followed by a three-day Fam tour to Mandu and Maheshwar in MP along with a city tour of Indore, sponsored by MP Tourism. Present at the roadshow were Sonia Meena, Deputy Secretary and Additional Managing Director of Madhya Pradesh Tourism Board. More than 20 agents were a part of this Fam. The Ahmedabad-Indore-Ahmedabad tickets were sponsored by Flybig.

Yuvraj Padole, Deputy Director (Events & Marketing), Madhya Pradesh Tourism Board, says, “We are already in the process of conducting both virtual and physical roadshows. MP Tourism has also started organising virtual and physical events such as the Jal Mahotsav, and has started planning a virtual Madhya Pradesh Travel Mart to promote our tourism products.”