Tag Archives: Maharashtra Tourism

In a bid to boost tourism, Maharashtra Tourism has signed an MoU with Ola. Under this MoU, the state tourism and Ola will set up a mutual system of cooperation based on the respective expertise, to reinvent the ‘Mumbai Darshan’ package with its own offers pertaining to Ola Rentals. These packages offer 10 hour rides or for 100 kms subject to the conditions provided on the Ola App in four categories namely Mini, Prime Play, Prime Sedan, and Prime SUV. The Mumbai Darshan package will cover 10 must visit destinations of the city. Those identified are Gateway of India, Haji Ali, Juhu Beach, Bandra-Worli sea link, Hanging Gardens. Marine Drive, Shahrukh Khan’s bungalow ‘Mannat’. The locations can be modified basis the requirement of the customers. The first batch of exclusively co-branded Mumbai Darshan and Maharashtra Tourism cars were flagged-off by Jayakumar Rawal, Tourism Minister,  Government of Maharashtra, along with Valsa Nair Singh, Principal Secretary-Tourism, and Pranay Jivrajka, Founding Partner at Ola, in Mumbai on April 12, 2017. The state tourism department in association with Ola will train drivers in imparting information related to Mumbai Darshan, Bollywood trivia, details of heritage legacy and hidden gems. Pick up points across the city have been provided by Ola who are the official partners for the ‘Visit Maharashtra’ Campaign. Rawal said,  “Keeping in mind the global trends and the boom in the digital market scenario, we are glad to partner with Ola. Transportation is one of the most important areas where technology can make a big difference. Ola is a pioneer in public transport space and we are confident that this tie up will benefit the entire transportation ecosystem in the state. This not only lets …

Maharashtra Tourism’s new initiative — Maharashtra Unlimited — is an umbrella programme to boost tourism infrastructure in the state. Jayakumar Rawal, Tourism Minister, Government of Maharashtra, informed that as part of the initiative, Mumbai-Lonavla-Pune circuit and Mumbai-Igatpuri-Nashik circuit will be developed as tourist stretches where tourism events will be promoted and roads and five-star hotels will be developed in order to promote the same. A heritage policy on 450 forts in the state is also in the pipeline. “The upkeep and development of the forts has been the focus of the tourism department since long. Sambhaji Raje, descendant of Chhatrapati Shivaji Maharaj and social reformer Rajarshi Shahu Chhatrapati Maharaj of Kolhapur have been chosen as the brand ambassador for the same. Plans are afoot to develop the government area around forts by introducing tourist amenities like tents and hotels,” said Rawal. The state also plans to develop Konkan coast on the lines of amenities and tourist facilities seen in other coastal regions like Goa and Kerala. “Wellness centres in Lonavla and Igatpuri are in order, apart from starting a boating competition in Mumbai on the lines of ‘Boat Grand Prix’,” he said.