In order to make India’s tourism offerings more attractive and accessible throughout the year, Manisha Saxena, DG, MOT, GoI, highlighted the ‘Coolcation,’ campaign, aimed at showcasing country’s cooler regions and diversifying the tourist experience beyond the conventional peak seasons, while challenging misconceptions about India’s climate.
Read More »MOT to develop city-level bureaus to promote M!CE venues across the country: DG, Tourism
Manisha Saxena, DG, Tourism, said that under the MICE Tourism Policy, the Ministry of Tourism is working to develop city-level bureaus to promote venues internationally and for events of every size to be hosted in India. This initiative is expected to escalate inbound tourism in India and will attract more M!CE events.
Read More »Affordable products are crucial to promote India as a holistic wedding destination: Manisha Saxena
Speaking at an event, Manisha Saxena, DG Tourism, Government of India, shared, “While high room rates in India may be prompting some weddings to move abroad, it’s crucial to offer venues that cater to various budgets and preferences. While five-star hotels are ideal for large weddings, affordability remains a consideration for many.”
Read More »we will be able to sell India and market India’s experiences like never before: Manisha Saxena
Manisha Saxena, Director General, Tourism, Government of India, said, “I believe that on social media, as well as all the platforms and across all travel fairs,will be able to sell India and market India’s experiences like never before.”
Read More »We have launched two metro trains with Travel for LiFE branding in Delhi, says Manisha Saxena
Manisha Saxena, Director General, Tourism, said that “MOT has launched two metro trains with Travel for LiFE branding on the ocassion of World Tourism Day. “We hope that this message will be carried to lakhs of people in Delhi and those visiting the capital,” she added.
Read More »G20 has opened possibility for M!CE and exclusive experiences in many Indian cities: DG Tourism
Manisha Saxena, DG, Tourism, has said that India just hosted the G20 summit, and offered a plethora of experiences to foreign delegates and ministers. “It is the right time to make use of that infrastructure and experiences, to attract tourists and organise MICE conferences in many cities of the country,” she added.
Read More »Digital presentation of strengths is very important for states: Manisha Saxena
Manisha Saxena, DG, Tourism, has said that digital presentation of strengths is very important as a destination and a lot of states have done some good work on it. “Almost everyone has a website and a tourism app. However, challenge of digitalization is how to combine all of it with the places where all the action is,” he said.
Read More »International showcasing will go a long way in promoting tourism as a whole: DG Tourism
Manisha Saxena, Director General, Tourism said, “Word of mouth publicity and international showcasing, as part of the G20 Presidency events, will go a long way in promoting tourism as a whole and we need to take this opportunity to also learn from international experience and see what we can do better to leverage this as our strength.”
Read More »Focus on facilitating tourism sector as part of MOT’s overall policy: Manisha Saxena, DG, Tourism
Manisha Saxena, DG, Ministry of Tourism, has said that as part of her new role in the central ministry, her focus would be to facilitate the tourism sector in as many ways as possible as part of Ministry of Tourism’s overall policy. “I want to be the part of the team which deliver tourism as one of the foremost economic activities in India,” she said.
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