Tag Archives: Market Manager India

Austria witnessed a growth of 28 per cent in Indian arrivals from January-June 2017,  informed Christine Mukharji, Market Manager-India, Austrian National Tourism Office (ANTO). She added that they are hopeful to welcome over 150,000 Indian arrivals by the end of the year. “Like last year, this year as well India has been a great market for Austria. We witnessed 25 per cent year on year growth from India in 2016 and till June 2017, we have already seen a growth of 28 per cent in Indian arrivals. This also shows that our market share in comparison to our competitors is increasing as Indians realise that we can offer everything from culture, snow and soft sports activities at the destination.” Austria saw the maximum increase from the FIT segment but Mukharji also pointed out that the destination witnessed an Indian wedding in the month of May with 700 people which was a huge revenue booster for Austria. “Not only has the percentage of Indian overnights has gone up for Austria, we have also seen an increase in revenue as these FIT travellers tend to stay mostly in 5-star properties. There has also been an increase in the length of stay amongst the Indian travellers which varies from city to city. Innsbruck has been traditionally a one night destination and the average duration of stay in Vienna is 2.4 days. However Salzburg has developed as a popular tourist destination amongst Indians and the average duration of stay increased from one night to 1.9 nights amongst Indian travellers,” says Mukharji.

Leading travel trade agents from Mumbai gathered at the Magazine Street Kitchen to an event hosted by Rhaetian Railways. It was a close-knit dinner, which was attended by 35 travel trade partners, including the Consul General of Switzerland, Martin J. Bienz. Sonal Salian, Market Manager India, Rhätische Bahn, said, “We are extremely grateful to our travel trade partners who have supported us all through the year; this event was a token of appreciation and also to give everyone an experience of Swiss opulence and precision which is synonymous with the brand.” The guests were greeted with fine European wine, a wide range of home-made cheese and freshly baked bread. Special care was taken that every element at the evening had a Swiss connect, as Rhaetian Railway is a Swiss mountain railway network, operating the well known Glacier express and Bernina express in the Graubünden regions.