Tag Archives: Matai specialist programme

Fiji to introduce a refreshed Matai specialist programme

Tourism Fiji will have a refreshed Matai specialist programme with enhanced tools for agents with a more dynamic interface that will be launched soon. Revealing this is Seema Kadam, Country Manager – India, Tourism Fiji, who adds, “We are already in the process of doing a lot of trade and consumer engagement programmes via our key stakeholders, and through conducting  trade trainings and trade famils. We are also keen to work on B2C platforms like radio, television and host bloggers and travel journalists on a famil which will help spread awareness about Fiji’s offerings.” Fiji started the year with the announcement of its Brand Ambassador actor Ileana Dcruz and the appointment of Kadam as the Country Manager for India. “The focus for 2018 is both on driving awareness of the destination through the B2C medium as well as driving conversions with our trade partners. We have a comprehensive trade calendar planned to achieve this in 2018,” she adds.

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