Tag Archives: McKinsey

McKinsey analyses that more than 17 per cent of global commercial aviation CO2 emissions could be addressed with lower-carbon technologies such as green novel propulsion, such as electricity. And while these solutions will not be available for long-haul flights nor large aircraft in the next decade or two, they are promising for smaller, shorter-range aircraft.

A new report by McKinsey & Company states that in addition to table-stakes safety initiatives, brands must differentiate themselves and re-engage their travellers with visible, communications-based cues, such as notifications about health status of destination city and personalised notes on importance of testing and other safety measures.