Tag Archives: Meenakshi Sharma

MOT to liberalise MDA scheme, make norms easier

Providing major relief to tour operators, Meenakshi Sharma, DG Tourism, MOT, has said that the ministry is liberalising the MDA scheme (both local & international) by giving certain relaxations in the required norms. MOT will soon announce the changes officially. During the virtual IATO members meet, the association also released a promotional video which members can use to market India and restart tourism.

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No for regulation, yes for collaboration with industry: Meenakshi Sharma

Meenakshi Sharma, Director General, Ministry of Tourism (MOT), claimed that she is against regulation and prefers collaboration with the industry. Speaking at 4th TravTalk Digital Conclave, she said, “I believe in partnering and working together. However, I would like a database to be created where we can connect with each other. I am against regulation, but all for collaboration. I would be very happy if the industry takes that initiative and bring everyone together, so that we can talk.”

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MOT working on certification for service providers to create confidence in tourists: Meenakshi Sharma

Meenakshi Sharma, Director General, Tourism, has said that after releasing the operational advisories in line with the SOPs by MHA and MHoFW, they are now working towards a certification for service providers to create confidence in tourists about their safety and health. Speaking at the 4th TravTalk Digital Conclave, she revealed, “We are working on some kind of certification, where we are going to say that a particular destination/ service provider/ facility is safe and hygienic, in order to create confidence amongst tourists.”

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‘Incredible India’ website to be launched in three weeks

The much-awaited revamped ‘Incredible India’ website, which was announced on World Tourism Day on September 27, 2017, is likely to be launched in the next three weeks, revealed Meenakshi Sharma, Additional Director-General, Ministry of Tourism, Government of India. “We have launched a beta-version of the website recently for trial and are awaiting suggestions. Once that is done, we will be replacing the current website with the new one. The new website is more dynamic and interactive. Also, we will be updating the website after every two months and showcase a new theme.”

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