Tag Archives: Meenakshi Sharma

MOT relaxing rules for tour operators and start-ups: Meenakshi Sharma

Meenakshi Sharma, Director General, Tourism, has said that apart from coming out with the incentive schemes for tour operators in the form of MDA for promotions nationally or internationally, they are also relaxing the rules for approval of tour operators, so that the benefits can go to those who haven’t been involved with us and also for the start-ups. “This is because the promotion and marketing budget for the smaller formations are not burdened to them and the Government can pick up some of that tab,” she added, while addressing a CII Webinar recently.

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MOT to start work on uniformity in protocols for all states

Since different states in the country have different SOPS, guidelines and quarantine rules, there is a need for uniformity and common protocols across the country, so that people don’t have a fear in travelling, says Meenakshi Sharma, Director General, Tourism. “We need to start working towards making the state governments agree to it. If we start now, may be in 2-3 weeks’ time, we can have some consensus, and even ICMR and Ministry of Health might come up with suggestions on the request of MOT and the industry.”

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MOT & Quality Council of India to certify tourism products

Meenakshi Sharma, Director General, Ministry of Tourism, has said that they have joined hands with the Quality Council of India (QCI), which is coming out with a certification based on a simple assessment and a small questionnaire to support and handhold all service providers in the tourism industry, from the smallest to the biggest. “We can say that if you have this certification, there is a high level of assurance, and it can create confidence. We are hoping that all the state governments and industry will support this initiative because that will create more confidence in the travellers and there will be one single voice saying that India is ready to receive customers,” she informed.

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MOT seeks industry opinion on insurance for foreign tourists: Meenakshi Sharma

Meenakshi Sharma, Director General, Tourism, has said that in a bid to create assurance to the foreign travellers to visit India in future, while they are working with various ministries, MOT is also looking at bringing some kind of insurance to be a part of this exercise. For this, she says the MOT is mulling over it internally and would like to take suggestions from the travel trade for the same. She was speaking at the 9th Update and Outlook Meeting by PATA India Chapter, themed, ‘Resurrecting Inbound Tourism post COVID 19’.

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MOT to liberalise MDA scheme, make norms easier

Providing major relief to tour operators, Meenakshi Sharma, DG Tourism, MOT, has said that the ministry is liberalising the MDA scheme (both local & international) by giving certain relaxations in the required norms. MOT will soon announce the changes officially. During the virtual IATO members meet, the association also released a promotional video which members can use to market India and restart tourism.

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No for regulation, yes for collaboration with industry: Meenakshi Sharma

Meenakshi Sharma, Director General, Ministry of Tourism (MOT), claimed that she is against regulation and prefers collaboration with the industry. Speaking at 4th TravTalk Digital Conclave, she said, “I believe in partnering and working together. However, I would like a database to be created where we can connect with each other. I am against regulation, but all for collaboration. I would be very happy if the industry takes that initiative and bring everyone together, so that we can talk.”

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MOT working on certification for service providers to create confidence in tourists: Meenakshi Sharma

Meenakshi Sharma, Director General, Tourism, has said that after releasing the operational advisories in line with the SOPs by MHA and MHoFW, they are now working towards a certification for service providers to create confidence in tourists about their safety and health. Speaking at the 4th TravTalk Digital Conclave, she revealed, “We are working on some kind of certification, where we are going to say that a particular destination/ service provider/ facility is safe and hygienic, in order to create confidence amongst tourists.”

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‘Incredible India’ website to be launched in three weeks

The much-awaited revamped ‘Incredible India’ website, which was announced on World Tourism Day on September 27, 2017, is likely to be launched in the next three weeks, revealed Meenakshi Sharma, Additional Director-General, Ministry of Tourism, Government of India. “We have launched a beta-version of the website recently for trial and are awaiting suggestions. Once that is done, we will be replacing the current website with the new one. The new website is more dynamic and interactive. Also, we will be updating the website after every two months and showcase a new theme.”

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