Tag Archives: Minister for Tourism

Piyush Goyal inaugurates first-ever India Tourism Mart in Delhi

With around 250 foreign buyers and 150 exhibitors, the first-ever India Tourism Mart (ITM) 2018 was inaugurated by chief guest Piyush Goyal, Minister of Railways, Coal and Corporate Affairs, Government of India, along with Mohammed Sajid, Minister of Tourism, Air Transport, Handicraft and Social Economy of the Kingdom of Morocco, KJ Alphons, Minister of State for Tourism (I/C), Government of India; Navjot Singh Sidhu, Minister of Local Government, Tourism, Cultural Affairs and Museums, Government of Punjab; Kadakampally Surendran, Minister for Tourism, Government of Kerala and other officials.

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Kerala records 10.9% rise in tourist arrivals in 2017

Tourist arrivals to Kerala have registered a significant growth of 10.93 per cent during 2017, compared to figures of the previous year. According to statistics compiled by Kerala Tourism, Kerala saw as many as 15.54 lakh tourists including both domestic and foreign travellers during the year. An increase of 15 lakh new domestic tourists was recorded this year, with footfalls going up to 1,46,73,520 in 2017 as against 1,31,72,535 in 2016. As per the report, it was found that foreign tourists preferred travelling to Thiruvananthapuram and Ernakulam districts, while also opting for destinations like Alappuzha, Munnar and Wayanad. In terms of specific locations, both foreign and domestic tourists were found to have preferred Kochi as a prime destination. According to Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms, the statistics show up encouraging trends in terms of increasing footfalls both in the international as well as domestic segments. Rani George IAS, Secretary, Department of Tourism, said, “The trend in tourist arrivals over the past five years has shown a marked change in the pattern of tourist visits to different destinations. It is exciting that more destinations are being sought after by tourists, and that shows more destinations in Kerala are gaining in prominence in travellers’ minds.”  

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Kerala Tourism records 11.39% rise in domestic and 5.15% increase in FTAs in 2017

An increase of 11.39 per cent has been recorded in domestic tourist arrivals to Kerala in 2017, as compared to the figures of previous year, according to figures compiled by Kerala Tourism. Meanwhile, foreign tourist arrivals increased by 5.15 per cent during the period. “Travellers from across the globe arrived in Kerala in large numbers during 2017, and the growth has been recorded at 5.15 per cent compared with the figures of last year. This comes at a time when the tourism industry is suffering from adverse factors like enhanced GST rates and allied hurdles. The growth figures point to the immense popularity Kerala Tourism enjoys beyond the borders”, said Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms. With growth almost doubling than that of last year, domestic tourist arrivals have, in fact, achieved more than what has been targeted in the Kerala Tourism Policy. On the foreign tourist arrivals front, footfalls have increased from 10,38,419 to 10,91,870. The figures point to the fact that there has been an increase of 53,451 more foreign tourists this year, with figures nearing 11 lakh.  

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Kerala Tourism targets Europe through rigorous campaign for 2018

Following Phase-II of its promotional campaign, Department of Tourism, Kerala has planned to target Europe with a budget of Rs 7.5 crore. Kerala Tourism has planned to showcase diversified products across the European terrain to entice travellers and has been promoting the state as a preferred tourist destination across the globe. Highlighting the significance of the campaign, Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms, Government of Kerala said, “Considering Europe’s top position in the list of high-potential markets for overall tourism growth, Kerala Tourism has activated a rigorous promotional campaign involving diverse products that have the capability to attract travellers from the European countries to Kerala.” Highlighting the growth of state tourism, Rani George, IAS, Secretary, Tourism & Culture, Government of Kerala stated, “Through this promotional and marketing campaign, Kerala Tourism aims to double the foreign tourist arrivals and increase domestic tourist arrivals by 50 per cent, by 2021.” Under the promotional campaign in Europe 2017-18, Kerala Tourism has planned to utilise all forms of promotional tools under various categories, including television campaigns (Rs 3.5 crore), Out of Home (OOH) campaign (Rs 2.5 crore), Consumer Travel Mart (Rs 1 crore) and Kerala Blog Express (Rs 50 Lakhs).  

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Seychelles takes measures to encourage safe hiking for tourists

The Tourism Department of Seychelles has launched a new leaflet providing tips to hikers, especially tourists, keen to explore Seychelles’ walks and trails. The leaflet has been produced by the Risk Management Section within the Tourism Department, in collaboration with other partners including the Seychelles National Parks Authority and Seychelles police. Minister for Tourism, Civil Aviation, Ports and Marine, Maurice Loustau-Lalanne, said, “This goes well with the Seychelles brand as the country is a champion of a clean environment and when we engage in activities such as trekking this also helps us to maintain a healthy lifestyle.” The leaflet is available on the Tourism Department’s website. Physical copies are also being distributed to the various stakeholders including the tourism establishments, SNPA, police, tourist information office, among others. It has taken around five months to produce the document. The leaflet also has a list of essential numbers to be contacted in case of emergency. According to Chief Superintendent Sean Jacklin, the police records at least one incident of tourists being lost on trails every two months, but they are usually provided with assistance within 12 to 24 hours. The Seychelles National Parks Authority is also collaborating with the Seychelles Tourism Board to design a smartphone app, which will present the new Seychelles Hiking Guide launched by STB in a digital format, also allowing hikers to access a host of other features.

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Goa in the list of top five Indian states in tourism

Goa has been ranked third in the list of top five states in tourism as per the 5th biennial Hotelivate State Ranking Survey for Tourism in association with the World Travel and Tourism Council-India Initiative (WTTC-II). While Delhi and Maharashtra occupy the top two places, Goa stands third followed by Tamil Nadu and Gujarat. The survey   which looked  at states from the hospitality industry’s standpoint considered 11 parameters  namely, state expenditure on tourism, number of tourist visits, number of branded hotel rooms, GSDP per capital, literacy, aircraft movement, ease of doing business, urbanization, road and rail network, marketing campaigns and some intangible aspects. Manohar Ajgaonkar, Minister for Tourism, Goa, said, “Goa Tourism is in the spotlight again for achieving success in various tourism parameters. It should be our endeavour to get to the top and work on improving in those parameters where we are lagging behind so as to attract more tourists to Goa.” Nilesh Cabral, Chairman, Goa Tourism Development Corporation, said, “It has always been the endeavour of the Goa Tourism Development Corporation to work with various segments of tourism whether infrastructure, accommodation, tourism activities, tourism related development and so on.”

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1st ‘Karnataka International Travel Expo 2018’ from Feb 28 – Mar 2

The Government of Karnataka, Department of Tourism, announced the inaugural edition of ‘Karnataka International Travel Expo’, in Bengaluru from February 28–March 2, 2018. The inaugural edition of ‘Karnataka International Travel Expo’, is set on a B2B platform with over 400 registered buyers and media from over 25 countries exploring business opportunities for discerning travel and tourism products, which will make the event one of the most sought-after travel events in the country and enhance the marketing efforts of the state to promote Karnataka as a destination which is diverse, fascinating and safe. Priyank Kharge, Minister for Tourism, IT & BT, Government of Karnataka, said “Karnataka is home to a large and exciting portfolio of globally acclaimed tourism products with UNESCO World Heritage Sites, splendid wildlife and resplendent nature, virgin beaches to adorn. ‘Karnataka International Travel Expo’, being held for the first time will provide the impetus to the inbound travel and tourism industry and would enhance the marketing efforts of Karnataka Tourism to promote our destinations to the travel trade from all over the world.” The event is supported by major travel trade and hospitality associations in India such as ADTOI, ATOAI, IATO, TAAI, SKAL, FICCI, Karnataka Tourism Forum, Federation of Hotel and Restaurant Association of India (FHRAI), among others. The 2018 event will showcase both the rich cultural heritage and high-tech features of the city of Bengaluru in the state of Karnataka. “Karnataka with its diverse range of products is fast emerging as one of the most interesting and productive states for the travel trade industry both for leisure and business travel. A globalized one-stop sourcing platform is vital for stakeholders within the tourism industry to effectively reach out …

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Cruise tourism action plan in 4 months

The Ministry of Tourism in collaboration with Ministry of Shipping will prepare an action plan for development of cruise tourism in India. MOT intends to promote cruise shipping and tourism in a big way and will be an important element of the Incredible India 2.0 campaign. The Netherlands-based consultant Bermello Ajmali has prepared a report on cruise tourism in India, which has a low penetration rate in the sector. During the National Workshop on Cruise Tourism conducted by MOT and Ministry of Shipping, Nitin Gadkari, Minister for Road Transport, Highways and Shipping, Government of India, said, “The report prepared on cruise tourism by the foreign consultant will be discussed and the action plan will be ready in next 3-4 months. Next year is going to be very good for cruise tourism in India.” At present, India has a very small share in world cruise tourism market, as against 23 million passengers globally in 2016. Various stakeholders from the ministry of tourism, Shipping ministry, Bureau of Immigration, Central industrial Security Force (CISF), department of Revenue (Customs) and policy consultants etc. came together to discuss the nuances of the action plan to be put in place. Dr. Mahesh Sharma, Minister for Tourism, Government of India, said that cruise tourism will be a game changer for tourism sector as it helps in foreign exchange earnings as well as job creation. Rashmi Verma, Secretary-tourism, Government of India, informed that in 2013-14 only 103 cruise ships visited India which increased to 158 in 2016-17 and in 2013-14, 80,645 cruise passengers disembarked in India which grew to 191,725 passengers in 2016-17. She said, “This workshop is a landmark in promotion of cruise tourism in India and …

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Kerala Tourism Minister to inaugurate International Conference on Tourism Technology

The Department of Tourism, Government of Kerala in association with Association of Tourism Trade Organisations (ATTOI) will host the International Conference on Tourism Technology (ICTT) in Kochi. The three-day long event that will begin on June 8 will be formally inaugurated by Tourism Minister Kadakampally Surendran on June 9, and it will address the challenges related with technology faced by Indian tourism and hospitality industry. The inaugural function will see a string of high-profile attendees, including Hibi Eden MLA, Dr Venu V, IAS, Principal Secretary, Department of Tourism, and P Bala Kiran, IAS, Director, Department of Tourism. Dr. Venu will launch the twitter campaign #Kerala #IndiaForBeginners and Shri Bala Kiran will launch the Facebook campaign during the inaugural ceremony. “Kerala Tourism has always been a pioneer in taking significant steps to promote state tourism and support the growth of the tourism industry. This conference on tourism technology is yet another initiative undertaken in association with ATTOI. Keeping pace with the technological advancements also helps in reaching out to international tourists by being easily accessible through social media platforms,” said Minister for Tourism, Kadakampally Surendran. “Kerala Tourism, with its new tourism policy, is preparing for a big leap in promoting responsible tourism that benefits the visitor as well as local communities. The government is confident that the progress of the state through tourism is unfinished without the idea of inclusion in terms of increased participation of the community in general,” he added.

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Kerala Tourism signs MoU with SilkAir to boost tourism

The Department of Tourism, Government of Kerala signed a Memorandum of Understanding (MoU) with SilkAir in the presence of Kadakampalli Surendran, Minister for Tourism, Government of Kerala. The initiative is to jointly promote tourism to Kerala from priority markets like Australia, New Zealand, China, Korea, Japan and Singapore by conducting roadshows and other special marketing programs in the selected cities. “Department of Tourism has been looking for more opportunities to spread words about the legacy of Gods own Country across all the global markets and to further increase the tourist footfall in Kerala in the coming years. I expect the agreement with SilkAir will benefit Kerala Tourism in terms of more tourists from the four significant markets with the help of its wide network and reputation as a quality service provider,” said Kadakampalli Surendran, Minister for Tourism, Govt of Kerala. Commenting on the association, P Balakiran, IAS, Director, Department of Tourism, Govt. of Kerala said “This MoU with SilkAir will allow us to strategically attract more travellers from the four specific markets to enjoy the unique local experiences here in the state of Kerala- God’s own country. This agreement will also bring direct and indirect benefits to many sectors of the economies of both the countries.” “SIlkAir offers high-quality service and with their help under this mutually-beneficial MOU, we look forward to welcoming their passengers with impressive hospitality,” he added further. This MOU will cover a series of joint activities including brand advertising and promotional campaigns, tactical and digital marketing, familiarization trips, trade fairs, joint roadshows and product development. The joint activities are expected to help boost visitor numbers from Australia, New Zealand, China, Korea, Japan and Singapore to Kerala. …

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