Tag Archives: MoT

Just like international marketing campaigns, domestic marketing campaigns of MOT will be specific to every region across the country. Rupinder Brar, ADG, MOT, says, “What is of interest to a 20-year-old or someone older can be different, hence, even for travelling within India, the basic principles of marketing and promotion will be followed by us.”

Tourism Minister Prahlad Singh Patel, in a written reply to a query raised in the Rajya Sabha, said that MOT spent more than Rs124 crore in the last three years on media campaigns for tourism promotion in the country. Between 2017 and 2020, campaigns in the print media, television, online, radio, theatres and via SMS were run.

In a meeting held between industry stakeholders and Ministry of Tourism, chaired by Rupinder Brar, ADG, MOT, it was shared that SOPs are required for the segment of transport operators as well, since these are not included in the present SOPs. The meeting was held to discuss preparedness of stakeholders in the tourism and hospitality industries to received international tourists once the e-Tourist Visa is restored, with required protocols in place.

Arvind Singh, Chairman of Airports Authority of India (AAI) and a 1988 IAS officer of Maharashtra Cadre, has been appointed as the new Secretary of Tourism, GOI, and will be taking charge on February 1, 2021.  He will be replacing Yogendra Tripathi, who, after more than 2 years as Tourism Secretary, will be joining as Secretary, Department of Chemicals and Petrochemicals. Singh, had also served as Additional Chief Secretary (Energy) in Government of Maharashtra.

Indian Association of Tour Operators (IATO), in its recent interactive meeting of members, discussed the highlights of the revised guidelines for tourism service providers by MOT. The virtual event saw members discussing the new criteria and their issues with it, including categorisation of tour operators in five categories, inclusion of green shoots/start-ups, MDA scheme eligibility, etc. The EC clarified members’ queries and looks at taking the same to MOT.

Rupinder Brar, ADG, Tourism, has said that they are in touch with insurance providers and Ministry of Finance to look at possibilities of providing insurance to travellers coming into India. “We are studying international models to see how we can incentivise travellers to come to our country and offer a certain sense of security to aid the process,” she said.

Rupinder Brar, Additional Director General, MOT, shares that the emphasis this time of MOT’s international promotional strategy will be on short-haul flights, countries and destinations from where people can actually travel in times to come. “We will be focusing on South Asia and Southeast Asia, as well as on tapping new markets,” she says.

Prahlad Singh Patel, Minister of Tourism & Culture (I/C), had a detailed discussion with MOT officials on the content for promotion of tourism in the global media. The Ministry has continuously been talking about the dire need to let the world know and generate confidence among travellers that once international travel begins, India would be a safe destination to travel to.

Rupinder Brar, ADG, Ministry of Tourism, is planning to do small boutique roadshows, some of which will be led by the Minister, while others will be led by senior MOT officials or regional directors. “The idea is to do events which will have around 35-40, or maximum 50 people, including trade, hoteliers, media and we hope to showcase new and nearby itineraries. With this we are hoping to drive domestic demand and create confidence. Some of them will also involve citywalk, where citizens will also be invited. While some roadshows have already started at regional director level, and we are hoping that the minister will kickstart the same in early December. We are hoping to start from Ahmedabad and ten go to Kevadia.”

Travel Agents Association of India (TAAI) has written to Minister of Civil Aviation and Minister of Tourism to request them to open tourist visas for foreigners to visit India; to make RTPCR tests mandatory for all arriving passengers with no quarantine; to absorb the costs of RTPCR test and waive it for travellers; should offer mandatory travel insurance for all incoming tourists, and allow travel to countries with which they don’t have air bubble agreement via flights through countries with which These agreements  are in place. Jyoti Mayal, President, TAAI, had commented recently, “This would allow airlines to offer connecting flights to countries that are allowing Indians to visit. Many countries, which are not connected directly, like South Africa, South America, etc., but people want to travel there. Hence, there is a need to open beyond air bubbles. This would allow footfall on both sides.”