To continue welcoming record visitation and boost winter travel in 2017, NYC & Company has unveiled a new ‘Nonstop NYC’ program comprising its popular NYC Restaurant Week (Jan. 23-Feb.10), NYC Broadway Week (Jan. 17-Feb. 5) and NYC Off-Broadway Week (Feb. 27-Mar. 12). On the heels of the success of these programs, NYC & Company is proud to announce the first-ever NYC Attractions Week. The organisation is also expanding its ‘See Your City’, ‘See it for Yourself’ and Official NYC Family Ambassador campaigns to further encourage travel in 2017. The City welcomed an all-time record 60.3 million visitors by 2016 end, surpassing the 60 million visitor milestone for the first time ever. Fred Dixon, NYC & Company’s President and CEO, said, “We are proud to exceed our forecast this year and welcome an all-time record 60.3 million visitors, achieving a new tourism milestone for New York City. The appeal of the ‘New’ New York alongside our classic attractions continue to draw travelers from every corner of the globe. We invite visitors and locals to take advantage of all the nonstop and affordable NYC experiences on offer this winter as well as the opportunities to discover our City’s multicultural neighborhoods in all five boroughs.” This year, travelers from international markets will comprise an estimated 12.65 million international visitors, which is an all-time high. Among all visitors, meetings delegates will comprise 6.15 million people. In 2017, NYC & Company is forecasting the City will welcome approximately 61.8 million visitors with 13.1 million international visitors. To capitalise on the growing family travel segment, NYC & Company will continue into 2017 its Official NYC Family Ambassador program featuring Nickelodeon’s Teenage Mutant Ninja Turtles.
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