Tag Archives: Parineeti Chopra

Tourism Australia has launched a new bespoke tourism promotion campaign in India and Southeast Asia. The latest chapter in Tourism Australia’s evolving There’s Nothing Like Australia campaign, UnDiscover Australia specifically targets high value travellers in India, Singapore, Indonesia and Malaysia. The campaign challenges perceptions and stereotypes of what Australia offers as a tourism destination by showcasing unusual, unfamiliar and unexpected attractions and experiences. To sustain growth in arrivals and yield, the campaign seeks to entice Indian travellers by providing a multidimensional understanding of Australia’s high-quality experiences, showcasing the journey of renowned Bollywood actor Parineeti Chopra. The campaign plays on some of the prevalent misconceptions about Australia highlighted by research carried out in the region, showing that there is much more to Australia than the typical stereotypes of beaches, furry animals and popular icons. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia said, “This campaign will shine a spotlight on some of our undiscovered and hidden holiday gems, showing there’s much more to an Australian holiday for Indians in addition to experiencing our well-known icons. Yes, you can watch a game of cricket at the magnificent Adelaide Oval, but are people aware that they can also do an amazing rooftop climb offering 360 views of the city? Or that there are plentiful immersive experiences amidst untouched natural landscapes in close proximity to our vibrant cities,” he said. The campaign will be executed in two phases in India – September to November and January to April to coincide with the holiday planning periods for the peak travel season during the year-end and Indian summer respectively.

Parineeti Chopra, Bollywood actress and ‘Friend of Australia’, released a series of videos that encapsulate her recent holiday experiences in the Australian states of Queensland and Northern Territory. As an advocacy campaign for Australian holidays, the videos will be promoted on media platforms to influence her followers and motivate potential travellers seeking an idyllic holiday destination. The actress has sung the background score with lyrics for the video showcasing Queensland. The videos feature a spectacular montage of iconic Aussie experiences. In the films, Parineeti can be seen cuddling a koala, learning to surf at the Gold Coast, getting a taste of Australia’s freshest produce, enjoying a bird’s eye view of Surfers Paradise on the Skypoint climb, spotting whales, watching the sunset over the Red Centre in Uluru and standing amidst Brunce Munro’s s beautiful art installation. Commenting on the videos, Chopra said, “I thoroughly enjoyed my time in Australia and the videos reflect every bit of fun I had there. From immersing in the aboriginal culture at Uluru to the fun and frolic in Queensland, I was fortunate to have an enriching experience of two completely different sides of the country.”

Tourism Australia has appointed Bollywood actress Parineeti Chopra as the first Indian woman ambassador for the ‘Friend of Australia’ (FOA) advocacy panel. The FOA recognition was presented to Parineeti by Australian Consul General, HE Tony Huber, for her contribution in promoting Australia. This appointment will help to further cement the close ties between Australia and India. The FOA programme has been devised as a way for Tourism Australia to foster mutually beneficial and long-term ‘friendships’ with those they regard as unique, positive and influential storytellers. Parineeti Chopra joins Chef Sanjeev Kapoor and cricket commentator Harsha Bhogle as fellow Indian Friends of Australia, who have been great advocates for Australia, encouraging Indians to visit the land Down Under. Chopra is all set to visit Queensland and Northern Territory, exploring Australia’s aquatic and coastal experiences, rugged outback, unique wildlife and its incredible variety of world-class food and wine offering. Being a lover of nature and adventure, Parineeti’s trip to Brisbane, Gold Coast and Ayers Rock will see her indulging in adventurous activities such as whale watching cruise, meet the dolphins, surfing, Sky point adventure climb, helicopter flight over the Ayers Rock (Uluru), Harley Davidson ride, aboriginal experiences, and witness the spectacular ‘Field of Light’ installation in the Red Centre of Australia, among many others.