Tag Archives: PATA India Chapter

PATA to organise Update & Outlook Meeting with MOT this month

Jatinder Taneja, Vice Chairman, PATA India Chapter, has revealed that they will start holding their EC meeting, webinars and an Update & Outlook Meeting with Ministry of Tourism (MOT) from this month. “PATA India Chapter has already planned and is starting with the EC meeting. We will also hold webinars and an Update & Outlook Meeting with the Ministry of Tourism from this month,” he shared.

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Millenials remain the buzzword

Oliver Martin, Partner, Twenty31 Consulting, presided over a session on ‘Winning the Millenial Traveller’ at PATA India Chapter’s Tourism PowerHouse 2018. He shared his insights on what millenials today are looking for and how the travel community should cater to their requirements. Martin claimed that the millennials are looking for adventure, activities and experience-based travel to a destination. He shared, “By 2030, we will have 2 billion international travellers on an international basis and it is a huge opportunity as well as a challenge for the industry.” He shared the trends on millennial travellers and said that today’s millennials are aware of what they are looking for and do take care of the environment and surroundings when they travel. “We are seeing an average growth of 9 per cent annually in the millennial market. That represents a share of 2 million travellers on an annual basis. The year 2017 was the first in the last 50 years that the boomer market declined and the millennial market increased. He said that this is the reason why the industry should focus on the millennial market,” said Martin.

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Rashmi Verma highlights 3-pronged strategy at PATA India’s Tourism PowerHouse

Highlighting areas where the Ministry of Tourism will spend more on promotional activities, Rashmi Verma, Secretary, Tourism and Chairman, PATA India Chapter, spoke of the Ministry’s three-pronged strategy at PATA India’s first-ever Tourism PowerHouse held at The Park, New Delhi. “We have a three-pronged strategy for increasing inflow to the country. First, we have G2G interactions; 16 MOUs have been signed in this regard. The second is promoting through B2B interactions, where we have employed a number of methods. We have been participating in all major world tourism marts that give us an excellent opportunity. Apart from that, we have roadshows in which we lead a delegation of the industry and give a platform to them for further networking. This year, we’re taking things a step forward and organising India Travel Mart in September, which is likely to get 250 buyers from around the world. The third part of the strategy is more B2C interactions. How we reach out to consumers is the third aspect of our strategy,” she elaborated.

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MOT & PATA India’s roadshows in Europe from Sep 25-Oct 4

In an effort to promote inbound tourism from important source markets, PATA India Chapter, in collaboration with Ministry of Tourism, will conduct India Tourism B2B Meet to Europe from September 25-October 4, 2018. Meetings are proposed to be held with travel agents and tours operators in Rome, Milan, Frankfurt, Barcelona, Geneva and Paris. The roadshow will commence with an introduction of sellers and a 15-minute Incredible India presentation, followed by a 5-minute product presentation by Air India. Each roadshow will have a two-hour B2B session between Indian sellers and local tour operators and travel agents. All these markets have a variety of travellers representing both high end as well as mid-market. Their interest in India as a preferred destination is well established over many years and is focused on its history, culture, wellness, beach tourism amongst others. Air India will support the association with preferred air fares for delegates participating in these roadshows. 100 per cent of the basic fare will be waived on each ticket as per the applicable booking class for such tickets. Participants will only be charged applicable taxes, fuel surcharge and government levies for travel. Authority for tickets will be issued on a first come first serve basis, only after full non-refundable participation fee has been paid by the participating organisation.    

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PATA India’s Tourism PowerHouse to be held from August 5-6, 2018

PATA India Chapter has announced that it will organise The Tourism PowerHouse from August 5-6, 2018 at The Park New Delhi. The announcement was made at PATA India Chapter’s 7th Update and Outlook Meeting in cooperation with the Ministry of Tourism at The Claridges, New Delhi, which saw in attendance, Rashmi Verma, Secretary, Ministry of Tourism and Chairman – PATA India Chapter; Suman Billa, Joint Secretary, Ministry of Tourism and MP Mall, Chairman and Managing Director, Indian Railway Catering and Tourism Corporation (IRCTC). The PowerHouse will be presided over by Verma and Mario Hardy, CEO, PATA. Speaking about the PowerHouse, Verma said, “We hope to draw eminent speakers from all over the world to speak on contemporary issues like responsible tourism, sustainable tourism, marketing, digital marketing, etc. Eminent speakers will be invited from various countries who will be sharing global trends, initiatives and the best practices required to emulate in our country. We are hopeful that apart from the industry, state tourism boards, other organisations and stakeholders will also be participating because it is going to be a very useful interaction for us as well as all the stakeholders who have a stake in promoting tourism to this country.”  

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PATA India Chapter unanimously elects team for 2017-19

Rashmi Verma, Secretary, Ministry of Tourism, Government of India, will lead PATA India Chapter as its Chairperson for the term 2017-19. This was announced during the 47th Annual General Meeting of PATA India Chapter held at The Claridges, New Delhi on December 19. While SanJeet, Director, DDP Publications, was re-elected as the association’s Vice Chairman; J.S. Taneja, MD, Travel Spirit International, will continue to hold the post of Hon. Secretary, and the post of Hon. Treasurer has been re-assigned to Vikram Madhok, MD, Abercrombie & Kent. The association also elected its Executive Committee for the term 2017-19. Under the Active Government Category, Rashmi Verma and Suman Billa, Joint Secretary, Ministry of Tourism, Government of India will hold the post, while Ravneet Kaur, CMD, ITDC and Sanjiv Garg, Additional Member T&C, Ministry of Railways will be EC members under the Associate Government Category. Pankaj Srivastava, Director-Commercial, Air India, has been elected EC member under the International Carrier category. Under the Domestic Carrier category, Ragini Chopra, VP, Jet Airways and M.P. Mall, CMD, IRCTC have been elected. The four posts for Travel Agents/Tour Operators category have been given to Vikram Madhok, J.S. Taneja, Snirmol Ghosh, Director, Indo Asia Tours and Anoop Kanuga, Director, Bathija Travels. Under the Hotels/ Associate Hotels category, the three members are: Renu Basu, VP, Indian Hotels; Arjun Sharma, MD, Select Holiday Resorts; and Rohit Arora, GM, Apeejay Surendra Park Hotel. SanJeet will be an EC member under the Sustaining Member category.

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PATA India Chapter launches upgraded website

PATA India Chapter has launched an upgraded website www.pataindia.org packed with dynamic features and graphics. The website was launched at the office of Ministry of Tourism by Joint Secretary Suman Billa in the presence of all Executive Committee members following the 235th EC meeting of PATA India. A presentation was given by Jatinder Taneja, Hon. Secretary, PATA India Chapter, where he informed that the website is CMS-based compatible with desktops, smartphones and tablets such as iPad, etc. He said, the website data is well aligned and informative with member information, and event catalogue. The upgraded website has a well-structured homepage with recent and upcoming ‘Events’ section. Ministry of Tourism website is hyperlinked on the homepage for relevant updates. The updated homepage, loaded with attractive graphics, will soon hyperlink member website to add value to membership and hasa new ‘Members’ section with brief profile

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PATA India partners with Amity University to conducted training programmes

PATA India has partnered with Amity Institute of Travel & Tourism, Amity University, to conducted two training programmes in August and September. “We are confident that Amity University will bring required professionalism in our efforts to provide relevant training to our members and their employees. We propose to hold the following training in August & September, 2017,” said Runeep Sangha, Executive Director, PATA India chapter. The first training session on ‘Hiring for Success’ aims to help small business owners, senior managers & HR managers in their efforts to hire quality resources to deliver the organisations goals and objective. The curriculum of this training program will emphasis on building a job description and specification, role and responsibility, sourcing Identifying candidates through web sources, short listing/screening applicants, interview process, etc. The program will be held on August 25, 2017, at The Claridges Hotel, New Delh from 10 am to 6 pm. The subsequent training session on ‘Optimisation of Social Media in Tourism & Hospitality,’ aimed at supporting the business development efforts of Sales/Marketing Managers, Product Managers and Business Owners, covering related subjects will be held in September, date for which will be announced shortly.

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Jatinder Taneja elected as PATA(HQ) Industry Council Member

PATA India Chapter’s Secretary Jatinder Taneja has been elected to PATA(HQ) Industry Council Member for the term 2017-19 and PATA India Treasurer Vikram Madhok, is heading the council in the capacity of Chairman, Industry Council. A travel enthusiast himself, Taneja is the Managing Director and moving force behind TSI- Luxury Holidays. A Post Graduate, gifted with strong business acumen, he has continued to keep miles ahead of the competition by emphasizing on well planned, focused business strategy and by offering value added services to the customers.

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