Tag Archives: PATA

Tourism PowerHouse discusses disruption in tourism

One of the major topics discussed at PATA India Chapter’s Tourism Powerhouse 2018 was ‘Enabling growth through disruptive tourism’. The session saw in attendance some of the stalwarts from Indian and international travel and technology sector. Moderating the session was Mario Hardy, CEO, PATA while the panelists included Jen Oreel, Founding CEO, Octotrip; Matthew Powell, Managing Director—MESA, Travelport; Sanjay Kumar, Former CCO, IndiGo and Paras Loomba, Founder, Global Himalayan Expedition. The panel discussed how the industry needs to cope up with different disrupting forces including start-ups, technology, etc by sharing real -time examples.  

Read More »

Digital marketing takes centrestage at PATA India’s Tourism PowerHouse

The second day of Tourism PowerHouse opened with a panel discussion on ‘Digital Marketing- Today’s Firepower’. Moderated by Jose Leon, President, Indigo Consulting, the session’s panelists included Nikhil Kumar, CEO & Co-Founder, TACT, Balaji Viswanath, Vice President—Digital Acquisition and Capabilities, American Express and Mario Hardy, CEO, PATA. The panelists discussed how content is the key factor to create unique stories for travellers across all mediums and how they are leveraging digital technology. They claimed that making unique stories for every state in India is crucial instead of every state promoting everything to travellers.

Read More »

Mario Hardy closes Tourism PowerHouse 2018 with inspiring address

Mario Hardy, CEO, PATA, presented the summary remarks at Tourism PowerHouse 2018— a PATA India initiative, held recently in New Delhi. Addressing the attendees at The Park, New Delhi, Hardy said, “We live in an uncertain and a very complex world. Things are changing at a phenomenal speed. We need to prepare ourselves for the disruptions in future. At Tourism Powerhouse, we have talked about the importance of local experiences and authenticity. The wealthiest of travellers are also looking for experiences and so are the millennials. Creating these unique experiences is a challenge that the travel industry is facing to remain in the business and to remain in the interest of these future travellers. Today, it is required to create memorable experiences that people want to share on social media as well as with friends and relatives, as they are the most trusted source of information on travel.” Insisting that the focus on experiences would be key to the growth that India needs to see in tourism, he said that the Tourism Powerhouse is a great initiative by PATA India Chapter and he hopes that it becomes a regular event.

Read More »

Rashmi Verma highlights 3-pronged strategy at PATA India’s Tourism PowerHouse

Highlighting areas where the Ministry of Tourism will spend more on promotional activities, Rashmi Verma, Secretary, Tourism and Chairman, PATA India Chapter, spoke of the Ministry’s three-pronged strategy at PATA India’s first-ever Tourism PowerHouse held at The Park, New Delhi. “We have a three-pronged strategy for increasing inflow to the country. First, we have G2G interactions; 16 MOUs have been signed in this regard. The second is promoting through B2B interactions, where we have employed a number of methods. We have been participating in all major world tourism marts that give us an excellent opportunity. Apart from that, we have roadshows in which we lead a delegation of the industry and give a platform to them for further networking. This year, we’re taking things a step forward and organising India Travel Mart in September, which is likely to get 250 buyers from around the world. The third part of the strategy is more B2C interactions. How we reach out to consumers is the third aspect of our strategy,” she elaborated.

Read More »

PATA to host first-ever Tourism PowerHouse on August 5 and 6

Pacific Asia Travel Association (PATA) India Chapter’s first-ever TourismPowerHouse will be held on August 5 and 6, 2018 at The Park, New Delhi. The initiative is aimed at igniting the minds of the leadership of the tourism industry and fully tap the immense potential of India, in line with global best practices. It will also help meet and exceed expectations of international travellers. The meeting will be led by Rashmi Verma, Secretary Tourism, Government of India and Chairperson, PATA India Chapter, along with Mario Hardy, CEO, PATA. The keynote address on ‘Tourism Trends and Opportunities’ will be delivered by John Koldowski, an international tourism research expert. Participants will get the opportunity to network, learn, and interact with knowledge leaders and industry stalwarts and also participate in engaging discussions on digital marketing, tourism disrupters and enablers, luxury travel trends and more.

Read More »

Word of mouth is important for Indians to plan their travel

India is one of the markets where social media is more important than emails in inspiring travel, according to PATA’s ‘The Connected Visitor Economy’ report. It is therefore critical for destinations and tourism businesses to ensure they deliver on the experience and facilitate social sharing for Indians (e.g. via free Wi-Fi). Indians are also very likely to share information whilst travelling or post reviews after their visits. These sources are increasingly influential. In using content marketing, it is important to note that India is a highly mobile dependent market. so providing content in mobile-friendly formats is vital. Although internet penetration is low, it is highly correlated with travel incidence.

Read More »

PATA adventure travel to be held in Rishikesh from February 13-15, 2019

More than 300 foreign delegates are expected to participate in the PATA adventure travel conference, to be held in Rishikesh from February 13-15, 2019, a senior official said. PATA Adventure Travel and Responsible Tourism Conference and Mart 2019 (ATRTCM) would be hosted by the Uttarakhand Tourism Development Board. “Uttarakhand won bid this time. The travel mart is a better way of showcasing the state to international clients,” said Dilip Jawalkar, Secretary, Uttarakhand Tourism. The event, that brings together public and private sector players involved in the adventure tourism, would be held from Responding to a query on whether there was any financial bidding for hosting the event, he replied in the negative. “One has to commit tourist facilities for visiting travel agents like accommodation, transportation, site seeing, etc.” he added. This year, the conference was held in Abu Dhabi.

Read More »

India to witness rise in FTAs from South Asia over the next five years

According to a recent research study by Pacific Asia Travel Association (PATA), India is set to welcome increased international visitor arrivals over the next five years with an average annual growth rate of 14.5 per cent from South Asia between 2018 and 2022. Bangladesh is anticipated to top the chart (with a 17 per cent increase) of IVAs to India, followed by Afghanistan which is forecast to transcend Sri Lanka in the growth table with an average annual increase of 14.8 per cent over the same period. Nepal closely follows, expecting a rise of 11.5 per cent annually.

Read More »

PATA, India Chapter set to elect new Executive Board

The 47th Annual General Meeting of Pacific Asia Travel Association, India Chapter and Election to the Executive Committee PATA India Chapter, for the term 2017-19, will be held on December 19, 2017 at The Claridges, New Delhi. The primary agenda of the meeting is to elect members of the Executive Committee for the period 2017-19, besides confirming minutes of the 46th AGM of PATA India Chapter, approve and adopt the audited accounts for the year 2016-17, appoint the auditors and fix their remuneration for 2017-18.

Read More »

MOT gets in-principle approval to merge HRIDAY and PRASAD Scheme

  Speaking at the 6th Update & Outlook Meeting organised by PATA India and Ministry of Tourism in New Delhi, Rashmi Verma, Secretary, Ministry of Tourism, Government of India announced the merger of the HRIDYA and PRASAD Scheme with effect from the start of 2018. She said, “The Ministry of Tourism has been in talks with the Urban Development Ministry and they have been given an in-principle approval to merge the Heritage City Development and Augmentation Yojana (HRIDAY) with the Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) Scheme. The merger will help augment a greater synergy between the rural and urban spiritual sites like temple, church, mosque, etc thereby, providing a holistic development of these sites and an increase in the funding for the scheme.” Verma highlighted the great acceleration that tourism sector has witnessed in India. The platform was also used to reveal various initiatives by the Ministry of Tourism to propel and sustain the growth hence achieved. She also highlighted the shift in strategy of the ministry with regards to marketing campaigns from print and electronic mediums onto social platforms.

Read More »