Tag Archives: PATA

PATA Destination Marketing Forum 2018 opens in Khon Kaen with 300 delegates

The PATA Destination Marketing Forum (PDMF), themed on ‘Growth with Goals’, welcomed 290 delegates from 25 destinations. The event, hosted by Thailand Convention & Exhibition Bureau (TCEB) and Tourism Authority of Thailand (TAT), with the support of Khon Kaen Province, brought together delegates from the public and private sectors for insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations. Dr Mario Hardy, PATA, CEO said, “This event stems from the need to help secondary and tertiary areas grow and develop into widely recognised, bucket-listed tourism destinations. Aligning with our advocacy theme of tourism dispersal, the forum shines the spotlight on new and emerging destinations, introducing delegates to lesser-known yet attractive corners of the world. It is designed to assist communities economically in these destinations by encouraging dispersion of tourists to new frontiers.” Delegates will hear from experienced industry professionals during the conference on major topics like ‘Status of Destination Management Around the World’, ‘Role of Local Experiences in Destination Marketing’, ‘Managing the Disconnect between Destination Organisations and Communities’, ‘Transborder Marketing. Case Studies of GMS’, ‘Fighting Undertourism Through Innovative Storytelling’, ‘Calculating our Impact as Destinations’ and ‘Leveraging Technology to Revolutionise the Travel Space’.

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PATA Travel Mart 2019 to be held in Astana, Kazakhstan

The Pacific Asia Travel Association (PATA) is set to organise PATA Travel Mart 2019 in Astana, Kazakhstan in September. The event will be hosted by the Ministry of Culture and Sports of the Republic of Kazakhstan and the Kazakh Tourism National Company JSC. “As the destination stands at the crossroads between Asia and Europe, it is the perfect venue to organise the association’s signature travel trade exhibition in a uniquely transformational city that blends various cultures and heritages of both the East and West,” said Dr Mario Hardy, CEO, PATA. Yerlan Kozhagapanov, Vice Minister of Culture And Sport, Republic of Kazakhstan, said, “We are honoured to be the bid winner and are grateful for the opportunity to host PATA Travel Mart 2019. We are positioning Astana as a MiCE hub for Central Asia and looking forward to welcoming PATA members, hosted buyers and visitors at PATA Travel Mart 2019.” According to the World Tourism Organization (UNWTO), Kazakhstan received a total of over 7.7 million total visitors in 2017. Special discounts are available for sellers located within Central Asia, while early bird discounts are available for those registering before December 31, 2018.  

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MTDC promotes beach, Buddhist, adventure, wildlife & Bollywood tourism at PATA Travel Mart 2018

Maharashtra Tourism Development Corporation (MTDC) participated at the recent PATA Travel Mart 2018 in Langkawi, Malaysia to promote the tourism prospects of Maharashtra on a global platform. Dinesh Kamble, Senior Manager, Marketing and Publicity represented MTDC at PATA Travel Mart 2018. MTDC pavilion at PATA Travel Mart 2018 was visited by Mridal Kumar, High Commissioner of India to Malaysia and Sudeshna Ramkumar, Director – India Tourism Singapore, Ministry of Tourism, Government of India along with Chris Botrill, Chairman, PATA and Mario Hardy, CEO, PATA. Maharashtra Tourism Development Corporation (MTDC) showcased several prospects of tourism such as beach tourism, Buddhist tourism, adventure tourism, wildlife tourism and Bollywood tourism at the 41st Edition of PATA Travel Mart 2018. PATA Travel Mart 2018 offered a golden chance to aggressively market the tourism catalogues, vivacious culture, exclusive destinations and investment prospects in the state. Jaykumar Rawal, Minister of Tourism, Government of Maharashtra said, “Maharashtra is leading in terms of foreign tourist arrivals (FTA). With the 41st edition of PATA Travel Mart 2018, we were able to promote the diversity of our state which offers 360 degrees dimension and the potential to cater to the needs of global travellers.” Vijay Kumar Gautam (IAS), Principal Secretary, Tourism, Government of Maharashtra added, “The main objective of participation at 41st Edition of PATA Travel Mart 2018 is to encourage Maharashtra as a world-class tourist destination and help the and tour operators to network with international buyers, trade buyers, exhibitors, strategy makers and investors.”

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India bags several PATA Grand and Gold awards in Langkawi

The winners of the 2018 PATA Grand and Gold Awards were felicitated at PATA Travel Mart 2018 on September 14 at the Mahsuri International Exhibition Centre in Langkawi, Malaysia.  PATA Gold Award 2018 for Women Empowerment Initiative went to Peak DMC, India, for empowering women through inclusive work and PATA Gold Award 2018 for Heritage was bagged by Sahapedia for India Heritage Walk Festival. SOTC Travel won the award for Marketing Media – Travel Advertisement Broadcast Media while Yalla Kerala campaign of Kerala Tourism, bagged the PATA Gold Award for Marketing Media – Travel Advertisement Print Media. Cox & Kings India won the award for Marketing Media – Travel Brochure, an experiantial showcase of Indian journeys. The Ultimate Travelling Camp (TUTC) won the PATA Gold Award for Marketing Media – Travel Video. Mario Hardy, CEO, PATA, said, “I would like to congratulate the 2018 PATA Grand and Gold Award winners as well as all of this year’s participants for their submissions. This year’s winners exemplify the true values of the association in working towards a more responsible travel and tourism industry in the Asia Pacific region.” Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office (MGTO), said, “This year’s PATA Gold Award winners present us with yet another wide array of remarkable accomplishments in different branches of the tourism industry. MGTO is honoured to help facilitate this PATA awards programme in inspiring tourism stakeholders throughout the Asia Pacific region.” This year’s awards attracted 200 entries from 87 organisations and individuals worldwide.

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PATA Travel Mart 2018 opens in Langkawi to over 1400 delegates

PATA Travel Mart (PTM) 2018, being held at Mahsuri International Exhibition Centre in Langkawi, Malaysia, has opened to more than 1400 delegates. Addressing them, Mario Hardy, Chief Executive Officer, PATA, said, “PATA Travel Mart continues to stand tall in the Asia Pacific as the most value-adding network. The event’s continued success is due to its ability to strike the right balance between quality and quantity when it comes to buyer and seller appointments. So far, PTM has welcomed a total of 389 sellers from 208 organisations and 33 destinations. On the buyer side, we have a total of 252 buyers from 241 organisations and 53 source markets. Overall, there are more than 1400 delegates who have joined us this week.” Speaking at the occasion, YB Tuan Mohamaddin Ketapi, Minister of Tourism, Arts and Culture, Malaysia, said, “As the host country of PTM, it is an opportunity for us to promote Malaysia as the ideal leisure and business destination. A key area we are constantly working on is visa facilitation. Improved visa facilities in India and China are making it convenient for more travellers to visit Malaysia. In fact, we are seeing double-digit growth from these two markets due to the positive steps taken to facilitate their travel here, and we hope that this can be expanded to other markets.” PTM 2018 is Asia Pacific’s worldwide travel trade exhibition featuring unparalleled networking and contracting opportunities to help travel trade and tourism organisations access decision makers, meet new clients, expand their network, establish new relationships, and consolidate existing business partnerships.

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Tourism PowerHouse discusses disruption in tourism

One of the major topics discussed at PATA India Chapter’s Tourism Powerhouse 2018 was ‘Enabling growth through disruptive tourism’. The session saw in attendance some of the stalwarts from Indian and international travel and technology sector. Moderating the session was Mario Hardy, CEO, PATA while the panelists included Jen Oreel, Founding CEO, Octotrip; Matthew Powell, Managing Director—MESA, Travelport; Sanjay Kumar, Former CCO, IndiGo and Paras Loomba, Founder, Global Himalayan Expedition. The panel discussed how the industry needs to cope up with different disrupting forces including start-ups, technology, etc by sharing real -time examples.  

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Digital marketing takes centrestage at PATA India’s Tourism PowerHouse

The second day of Tourism PowerHouse opened with a panel discussion on ‘Digital Marketing- Today’s Firepower’. Moderated by Jose Leon, President, Indigo Consulting, the session’s panelists included Nikhil Kumar, CEO & Co-Founder, TACT, Balaji Viswanath, Vice President—Digital Acquisition and Capabilities, American Express and Mario Hardy, CEO, PATA. The panelists discussed how content is the key factor to create unique stories for travellers across all mediums and how they are leveraging digital technology. They claimed that making unique stories for every state in India is crucial instead of every state promoting everything to travellers.

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Mario Hardy closes Tourism PowerHouse 2018 with inspiring address

Mario Hardy, CEO, PATA, presented the summary remarks at Tourism PowerHouse 2018— a PATA India initiative, held recently in New Delhi. Addressing the attendees at The Park, New Delhi, Hardy said, “We live in an uncertain and a very complex world. Things are changing at a phenomenal speed. We need to prepare ourselves for the disruptions in future. At Tourism Powerhouse, we have talked about the importance of local experiences and authenticity. The wealthiest of travellers are also looking for experiences and so are the millennials. Creating these unique experiences is a challenge that the travel industry is facing to remain in the business and to remain in the interest of these future travellers. Today, it is required to create memorable experiences that people want to share on social media as well as with friends and relatives, as they are the most trusted source of information on travel.” Insisting that the focus on experiences would be key to the growth that India needs to see in tourism, he said that the Tourism Powerhouse is a great initiative by PATA India Chapter and he hopes that it becomes a regular event.

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Rashmi Verma highlights 3-pronged strategy at PATA India’s Tourism PowerHouse

Highlighting areas where the Ministry of Tourism will spend more on promotional activities, Rashmi Verma, Secretary, Tourism and Chairman, PATA India Chapter, spoke of the Ministry’s three-pronged strategy at PATA India’s first-ever Tourism PowerHouse held at The Park, New Delhi. “We have a three-pronged strategy for increasing inflow to the country. First, we have G2G interactions; 16 MOUs have been signed in this regard. The second is promoting through B2B interactions, where we have employed a number of methods. We have been participating in all major world tourism marts that give us an excellent opportunity. Apart from that, we have roadshows in which we lead a delegation of the industry and give a platform to them for further networking. This year, we’re taking things a step forward and organising India Travel Mart in September, which is likely to get 250 buyers from around the world. The third part of the strategy is more B2C interactions. How we reach out to consumers is the third aspect of our strategy,” she elaborated.

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PATA to host first-ever Tourism PowerHouse on August 5 and 6

Pacific Asia Travel Association (PATA) India Chapter’s first-ever TourismPowerHouse will be held on August 5 and 6, 2018 at The Park, New Delhi. The initiative is aimed at igniting the minds of the leadership of the tourism industry and fully tap the immense potential of India, in line with global best practices. It will also help meet and exceed expectations of international travellers. The meeting will be led by Rashmi Verma, Secretary Tourism, Government of India and Chairperson, PATA India Chapter, along with Mario Hardy, CEO, PATA. The keynote address on ‘Tourism Trends and Opportunities’ will be delivered by John Koldowski, an international tourism research expert. Participants will get the opportunity to network, learn, and interact with knowledge leaders and industry stalwarts and also participate in engaging discussions on digital marketing, tourism disrupters and enablers, luxury travel trends and more.

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