Online travel company Ezeego1.com has announced its strategic partnership with PAYBACK, a multi-brand loyalty programme, to expand its offerings into online travel category. With its wide range of travel products available in the market, Ezeego1.com offers a comprehensive ‘one-stop platform’ to the suppliers, travel agents, and travel partners for them to distribute, promote and sell their products. Under this partnership, PAYBACK’s 110 million members will be able to use their PAYBACK Points when making flight, hotel and holiday bookings on Ezeego1.com. In addition, they will also be able to earn 2 PAYBACK Points for every Rs. 100 spent on the same transaction done on Ezeego1.com with real time enrolment and registration. The partnership is aimed at driving loyalty and stickiness at the Ezeego1 travel domain by offering members a chance to earn points on their spends as well create a rewarding experience for them through redemption opportunities. Neelu Singh, CEO & Director, Ezeego1, said, “Creating memorable travel experiences and adding overall value to our customer’s travel process is at the core of our business. Our partnership with PAYBACK reiterates our commitment in providing customers best travel products as well as value- added benefits through reward points that can be redeemed on Ezeego1 for travel services around the world, from airlines to car rentals, hotels and cruises.”
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