Tag Archives: Pinarayi Vijayan

The tourism industry in Kerala has showed its strong character post the devastating floods and the way it made the revival is astounding, said K J Alphons, Union Minister of State (I/C) for Tourism at the inaugural ceremony of the tenth edition of Kerala Travel Mart (KTM) held at Samudrika and Sagara Convention Centre, Willingdon Island in Kochi. “I give emphasis on Kerala Tourism’s ability to recoup after a severe natural calamity as an epitome wherever I go. We bounced back defeating all the never-seen-before challenges. It gives the positive sign that tourism has regained its vigour post the flood,” he remarked. On the occasion, he also inaugurated the pavilion of Responsible Tourism put up by Kerala’s Department of Tourism. Later, he made a round of the various exhibition stalls and pavilions. Rani George, Tourism Secretary, Kerala; Baby Mathew, President, KTM Society; M Vijayakumar, Chairman, KTDC; E M Najeeb, Senior Vice President, Indian Association of Tour Operators (IATO); and Abraham George, Former President, KTM, accompanied the minister. The four-day event inaugurated by Chief Minister Pinarayi Vijayan has its focus on the Malabar as a core theme. KTM 2018 features 1,600 buyers, one-third of them from 66 foreign countries. KTM, with 325 sellers in 400 stalls, has 1,635 buyers who are top functionaries of firms in tourism industry within the country and outside. The number of foreign buyers is 545, and they come from 66 countries, including USA, Russia, Japan, China, Australia and Britain.

Pinarayi Vijayan, Chief Minister of Kerala inaugurated the Malanad-Malabar cruise tourism project worth Rs 325 crore at Parassinikkadavu near Kannur to highlight the tranquil waterways of Northern Kerala and encourage tourist arrivals to lesser-known destinations of the state. Kerala Tourism will implement this unique project in association with the state government. Vijayan said, “This initiative will focus on improving the quality of tourism and make sure that all the visitors will have exceptional experiences. Tourists come in hopes of exploring our land’s rich natural resources and heritage. So it is important that we maintain and keep our culture intact while also accommodating all the required modern amenities in an eco-friendly manner in accordance with sustaining traditional occupations in Kasargod and Kannur districts.” Kadakampally Surendran, Honorable Minister for Cooperation, Tourism and Devaswoms, Government of Kerala said, “We were unable to explore the tourism potential in North Malabar. With the commencement of this initiative that calls for an integrated plan, Malabar regions in the state will finally be able to expedite tourism opportunities. With the functioning of the Kannur International Airport, the cruise project would attract travel and adventure enthusiasts to the state. Within the last year 600 Crore has been allocated for North Malabar and a government order issued 75 crore for Kannur district and 12.5 crore for Kasargod district.” The Malabar circuit will feature cruises based on the themes of its culture. While the martial arts and Kalari cruise on Mahe River will memorialise the origins of ‘Kalari’, the Pazhassi Raja and spices cruise on Anjarakkandy River will commemorate Pazhassi’s struggles.

Giving a new lease of life to the responsible tourism initiatives in the state of Kerala, Pinarayi Vijayan, Chief Minister, Government of Kerala, has launched a mission dedicated to responsible and sustainable tourism. The Responsible Tourism Mission is a first in the world and would lead Kerala Tourism through people-friendly, local community-friendly and environment-friendly initiatives ensuring rural development, employment opportunities and women empowerment. Presiding over the launch function was Kadakampally Surendran, Minister of Tourism, Kerala, while K Suresh Kurup, MLA and Jose K Mani were the Chief Guests. Dr Venu V, Principal Secretary, Kerala Tourism delivered the welcome speech and P Bala Kiran, Director of Tourism presented the Responsible Tourism Mission project. K Rupesh Kumar, Coordinator, State Responsible Tourism Mission announced the new Responsible tourism destinations. Dr. Venu V said that it’s a proud moment for all of them. “Responsible Tourism that started off in Kumarakom is now a world-renowned concept and a point of discussion across the globe. It’s definitely a proud moment for us to be a pioneer in setting up this concept so effectively. Within a span of 9 years, 16 crores are the profit Kumarakom could gain through tourism. Around 1.16 crore revenue is generated by the localities. The reason behind this growth is the involvement as a group by the communities around.” The aim of RT is to create 1.5 lakh jobs in the future, added Dr Venu V. Surendran, said, “To be the pioneer state in practising the concept of Responsible Tourism in the entire country is a proud moment. The government policy is to make tourism more popular. Apart from improving the functioning of the elite class, the government also aims to use …