Tag Archives: Rajiv Mehra

At the IATO Annual Day (Carnival), Rajiv Mehra, President, IATO, emphasised the need to boost tourism circuits, noting that 50 circuits have been announced. “If even 10 circuits attract visitors, it will be a big win. Our goal is to urge the government to implement its plans and turn vision into reality,” he said.

With the allocation for Incredible India campaigns abroad cut down drastically, Rajiv Mehra, President, IATO, said, “The government announced to develop 50 destinations this year but we are yet to see any progress in the projects announced in 2023. We have no idea what will happen with earlier announcements. But a decrease in promotional activities overseas will impact tourism activities.”

Rajiv Mehra, President, IATO showed dismay on the budget allocation of a mere ₹ 3 crores made to the Ministry of Tourism, Government of India for overseas promotion and marketing in the Union Budget announced by the Finance Minister on 1 February 2025. “It is shocking that the budget of ₹ 33 cr has been reduced to ₹ 3 cr. Infact the earlier allocated budget of ₹ 33 cr was also miniscule and not enough for overseas promotions and publicity,” he said. Mehra said, “It is really surprising that on one side the Government is extolling the contribution of the tourism sector for its contribution in economic growth of the country and employment generation and on other hand the government is just allocating a peanut budget of ₹ 3 crores for promoting the country abroad. As a result, the Ministry of Tourism, would not be able to participate and set up India Pavilion in any of the International Travel and Tourism Marts, nor would the Ministry be able to do any overseas publicity and conduct any overseas road shows. This has been happening post covid every year where the Ministry of Tourism has to approach the Ministry of Finance to get approval/sanction for participation in any overseas travel mart/fair. This has led to reduced participation of tourism stakeholders in such marts leading to poor travel promotion and marketing.  In comparison, countries like Singapore, Malaysia, Thailand, Mauritius etc. set up big Tourism Pavilion in international markets which give them ample opportunities to increase inbound tourism to their respective countries. Our government needs to understand that without showcasing our country’s Tourism products in Global Travel Mart and events it is very difficult …

Rajiv Mehra, President, IATO, has announced that they are working on a new website for the association, which will be launched by the end of January or February. “To promote India overseas, we have revamped our website, which will have more packages.” he said while speaking at the IATO Luncheon meet in Delhi.

Rajiv Mehra, President, IATO, has shared that the Ministry of Tourism has confirmed participation at FITUR and urged members to participate in the same. He also announced that their 2025 convention will be held in August at Swosti Premium Beach Resorts, Puri. He was speaking at the monthly IATO luncheon.

The 40th IATO Annual Convention scheduled to take place in 2025, will be hosted in Puri. Rajiv Mehra, President, IATO said, “The convention will take place at the new Swosti Hotel.” He revealed the availability of high-quality stays for the event, including Taj Puri and Mayfair hotels.

Rajiv Mehra, President, IATO said, “We requested the Prime Minister for financial support to be provided to tour operators based on their foreign exchange earnings. Additionally, we urged the Ministry of Commerce, Government of India, to allocate a budget of rupees ₹1,000 crore or more for the revival of incoming tourism.”

Rajiv Mehra, President, IATO said, “We requested the Prime Minister for financial support to be provided to tour operators based on their foreign exchange earnings. Additionally, we urged the Ministry of Commerce, Government of India, to allocate a Unof rupees ₹1000 crore or more for the revival of incoming tourism.”

Commenting on the Ministry of Tourism’s ‘Coolcation’ campaign, challenging the notion of India being too hot for summer travel. Rajiv Mehra, President, IATO, said that the issue lacks publicity abroad. It (publicity) needs to be increased (abroad) to highlight the places in India where people can visit during this period,” he said.

Sharing updates about IATO during its monthly meeting, Rajiv Mehra, President, IATO, said, “After the general election when the new government is formed, ‘Chalo India Roadshows’ will take place. He revealed that they will launch a social media global campaign from ATM in Dubai which will start from 6-7 May aimed at fostering growth in M!CE.