Tag Archives: Ramesh Ramanathan

Sterling Holiday Resorts launches first comprehensive holiday insurance

Sterling Holiday Resorts has launched India’s first comprehensive holiday insurance for all Sterling guests. The insurance provides cover for trip cancellation, personal accident, emergency accident related treatment, legal liability, misplaced luggage, delayed and missed flights and more. This comprehensive holiday insurance is powered by Digit Insurance, a Fairfax company. According to Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts, “The comprehensive holiday insurance ensures a worry-free holiday experience. We want our guests to enjoy the unique experiences at our resorts and destinations without any travel-related stress. This is the first time when a holiday company is offering a door to door cover. The insurance offers a total of nine unique benefits, including coverage for flight delays, missed flights and misplaced luggage.” Kamesh Goyal, Chairman, Digit Insurance, said, “Our comprehensive insurance solutions have been developed by identifying the gaps in the market and keeping in mind the requirements of customers. The insurance is backed by a seamless & easy claim settlement process. We look forward to serve Sterling Holidays’ customers and help them have a worry-free holiday experience.” The insurance covers guests from 24 hours before check-in date to 24 hours after check-out date and would be complimentary for Sterling guests in the initial period.  The insurance is issued once the guests confirm to avail the free insurance, after booking with Sterling.  

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Sterling Holidays to offer full travel cover; ties up with Digit Insurance

Sterling Holidays plans to come out with a travel insurance scheme for its customers from June 4. The scheme will cover door-to-door holiday insurance from departure to arrival. “Companies in India do not offer comprehensive insurance to customers. So, this scheme will cover for mishap as also for lost or missed baggage. The aim is to cover the customer for the entire trip,” said Ramesh Ramanathan, Managing Director, Sterling Holidays. The launch got delayed due to backend work and testing, he said. Now, members as well as non-members can get the benefit of this plan. The firm has tied up with Digit Insurance, a part of the Fairfax group. The hospitality firm plans to expand to Rajasthan, Coorg, and Port Blair. The company is keen on Varanasi too. “One of the oldest cities in the world, it (Varanasi) has heritage, history and is also attracting lot of visitors both Indians as well as foreigners. Also, in the last three years, a lot of focus is being given on its cleaning up,” said Ramanathan. The company plans to double its inventory from 2,200 to 4,500 rooms in three-four years and aims to increase the number of resorts to over 50. Source: The Hindu Business Line

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Sterling Holiday Resorts launches new brand identity

Sterling Holiday Resorts has launched its new brand identity in line with its new service philosophy of delivering experiences and discoveries. Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts Limited, shared that with the new branding, they are looking to become the leading holiday brand in India. “Today, we are not just opening a new chapter for Sterling but one in the Indian holiday market. We have been working on developing our new service philosophy and brand standards over the last few years and are now ready to make our customers ‘holiday differently’.” He added, “At Sterling, we are look forward to being a part of this new India that is looking to have newer experiences and take away a little bit of what they see and feel when they holiday. Over the past few years, we have invested in the revamp of existing resorts and launch of new ones. Our focus will be on delivery and service for all kinds of holidayers. In the process, we would also be contributing to local economies, creating jobs and taking the brand abroad to places where Indians holiday,” Ramanathan added.

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