Tag Archives: Reunion Island

As part of its global strategy, Reunion Island Tourist Board has entered into an alliance with Atout France offices in China, India and South Africa for an effective promotion of Reunion Island. Nestled in the Indian Ocean, Reunion Island is an overseas French island that holds high appeal for adventure enthusiasts, family vacations as well as couples seeking a romantic escapade. Atout France has been given the mandate to lend its expertise towards a holistic promotion of the destination. Commenting on this significant development for the Indian market, Sheetal Munshaw, Director, Atout France India said, “We are very enthused to showcase another facet of France through Reunion Island’s aesthetic beauty and its versatile experiences that will find appeal to diverse Indian travellers. Its diaspora of Indians and strong Indian and French influence as well as its proximity and visa on arrival facility (for stays less than 15 days) are sure to resonate well with our market.” Sharing her thoughts, Lydie Sangarin, Market Manager, Reunion Island Tourist Board said, “We are happy to partner with Atout France in these three overseas markets. We believe that Atout France’s professional prowess and years of experience in these overseas markets will be instrumental in the successful positioning of Reunion Island to our potential overseas visitors.” Located in the Mascarene Archipelago, Reunion Island – a French overseas department – offers travellers the exoticism of a tropical island in the Indian Ocean.  

Reunion Island has registered a growth of 175.5 per cent from the Indian market in the first quarter of 2017 as compared to the same period last year, according to official statistics shared by Airport Roland Garros, Reunion Island. India also tops the list of top 10 countries in terms of visitor arrivals during this period to the destination. “We have experienced the zeal of Indian travellers to explore new destinations which have unique offerings and have diversity of climate, nature, food, tourism products, like Reunion Island. I am very happy with these encouraging numbers and this wouldn’t be possible without the concentrated marketing efforts of our India’s Representative – Representation World,” said William Techer, Head of Promotion & Marketing India and Indian Ocean, Reunion Island Tourism Board. According to Vineet Gopal, Director-India, Reunion Island Tourism Board, “This figure didn’t come as a surprise to me as I was confident about the destination Reunion Island’s tourism potential and unparalleled support we received from the Head Office in Reunion Island & Air Austral. Furthermore, simplified visa process and free visa for Indian nationals travelling to Reunion Island for 14 days has really helped us to achieve this inspiring growth”. The tourism board has various marketing activities in the pipeline for the upcoming quarter to lure more Indian travellers to the destination.

Reunion Island has recorded a growth of 110 per cent in Indian arrivals in 2015 as compared to 2014. Neha Johri, Head Destination Sales, Reunion Island, says, “People who have already been to Reunion Island have appreciated the destination. It’s a great destination for honeymooners and for people looking for adventure. We are looking at 200 per cent growth in 2016 as compared to 2015.” Johri also informs that they are working closely with the Indian travel agents and educating them about the destination. “Our motive is to share knowledge with our B2B trade partners then we will move to the consumers,” she adds.