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Serravalle turns 25: McArthurGlen’s flagship designer outlet marks a milestone in style

Twenty-five years ago, McArthurGlen Group changed the rules of shopping in Italy. As it marks the 25th anniversary of its first Italian Designer Outlet in Serravalle near Milan, the Group celebrates its journey of growth, international vision, and a deep connection to surrounding territories. With record results, new openings, and an established luxury experience, McArthurGlen confirms its position as a benchmark in the sector. The Italian side to the McArthurGlen story began in September 2000 with the opening of the Serravalle Designer Outlet, a pioneering project that transformed Italy’s shopping experience connecting the fashion capital of Milan with the surrounding territories. The centre has been hugely successful as a place where the Milanese come to shop their luxury brands like Gucci, Prada, Burberry, Versace, which then reaffirms the centre’s credentials as a fashion must when connected to the city of Fashion itself, Milan. Since then, the Group has expanded by launching additional outlets in Italy of Castel Romano in Rome (2003), Noventa di Piave near Venice (2008), and La Reggia (2010) near Naples now celebrating its 15th anniversary. The latest addiction in McArthurGlen’s portfolio include Malaga in Spain and Paris-Giverny successfully opened in 2023. The strength of McArthurGlen’s model is confirmed by the performance of the Italian market, which has always been one of the group’s pillars. Here, steady growth had continued and was further bolstered by highly positive projections for 2025. The first half of the year has already shown an increase of around 5% compared to the same period in 2024. Serravalle continues to be a favourite of GCC visitors, one of its strongest source markets fuelling growth. Tourism from the region has driven a 12% rise in …

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