Tag Archives: Singapore Tourism Board

Singapore organises MiCE seminar in Mumbai

With a track record of hosting Asia’s most prominent events, Singapore continues to deliver innovative solutions for the transfer of knowledge, ideas and connections to drive new possibilities for the MiCE sector in Singapore. Kicking off its first MiCE-focused event for 2019 in India, the Singapore Tourism Board (STB) organised a MiCE thought leadership seminar in Mumbai with the theme ‘Meetings & Incentive Travel to Singapore – Forging New Possibilities’. The programme included a presentation by Gokul Bajaj, Head — Sales and Partnerships, Cvent, a cloud-based enterprise event management platform. This was followed by a panel discussion on how the MiCE industry can leverage technology to better engage audience. The panelists included Bajaj, Aikta Tyagi, Vice President & Head — Special Events, Amway India; SD Nandakumar, President & Country Head — B2B, SOTC Travel. The discussion was moderated by GB Srithar, Regional Director (South Asia, Middle East and Africa), Singapore Tourism Board. A team-building activity focusing on Lego Serious Play, conducted by Ludovic Odier, CEO, Outdoor in Asia, highlighted innovative, high-impact and experiential team engagement activities possible in Singapore for M&I travellers. The attendees were updated on new MiCE venues, incentive schemes provided by the STB and diverse and exciting array of experiences available in Singapore for M&I groups. The programme was well-attended with 150 Indian travel agents and 40 Singapore stakeholders representing hotels, airlines, attractions, Destination Management Companies (DMC) and cruise operators. Speaking on STB’s efforts to showcase Singapore as a destination of choice among the MiCE travellers, Srithar said, “India continues to be a key source market for MiCE travellers to Singapore. Thanks to the support of trade intermediaries and corporates, we have witnessed a healthy growth in …

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STB partners with Ola to offer passengers a chance to visit Singapore

The Singapore Tourism Board (STB) has announced a partnership with Ola to run a campaign from December 1 to 15, 2018 across 19 cities in West and Central India for its customers to win a trip to Singapore. Ola users will have to take a minimum of three rides and enter the promocode “SINGAPORE” to participate in the contest. Three pairs of winners will be selected and will be notified via email by December 31, 2018. GB Srithar, Regional Director – South Asia, Middle East & Africa (SAMEA), STB, said, “Ola is an integral part of the Indian consumers’ everyday lives. This partnership is one of our innovative marketing efforts to engage with the Indian consumers and entice them to visit Singapore and experience our diverse offerings. India’s millennials, for instance, consider the digital space an extension of their social circle, their friends and relationships. They are increasingly defined by shared hobbies and passions, rather than physical proximity or other formal connections. Our tie-up with Ola presents an exceptional opportunity for Singapore to showcase experiences targeted at these different ‘Passion Tribes’”. Shekhar Datta, Business Head, Ola said, “We take immense pride in building great ride experiences for our customers. We are pleased to engage with the Singapore Tourism Board, offering our customers a chance to appreciate and immerse themselves in the culture, cuisine and varied offerings that Singapore brings to global travellers.”

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Singapore observes robust tourist traffic from South India

Chennai and Bengaluru have been among the top source cities from South India for visitor arrivals from India to Singapore in 2017. Cities like Coimbatore, Trichy, Hyderabad and Kochi registered growth in traveller numbers to the city. The factors contributing to the strong visitorship numbers are the short three-plus hours’ travel time, increased direct flight connectivity of nine cities to the city and quick weekend holidays. In January 2018, the Singapore Tourism Board (STB) organised a consumer-centric mall activity in Bengaluru, featuring the various travel offerings one can indulge in while in Singapore. In the middle of the year, it conducted, together with key trade partners from Singapore, an extensive travel trade roadshow series across Trichy, Coimbatore, Kochi and Visakhapatnam.

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STB launches second wave of brand campaign in India

The Singapore Tourism Board (STB) has launched the second wave of its ‘Passion Made Possible’ brand campaign in India with an evening of fun and entertainment for the travel trade, media and influencers – focusing on the Socialiser tribe offerings available in Singapore. Held at Verbena Brewpub & Skygarden in Kamala Mills, the event featured performances by Singapore’s noted artistes – Wayne Liu aka DJ KoFlow, the turntablist icon and Yung Raja who mixes his lyrics in both English and Tamil. The STB launched the new brand identity ‘Passion Made Possible’ in August 2017 to showcase the destination’s unique attitude and mindset- a passion-driven, never-settling spirit of determination and enterprise that constantly pursues possibilities and reinvention. As part of this, the STB introduced the concept of passion tribes and unveiled four specific tribes, namely Foodies, Collectors, Explorers and Progressors. For its second wave, the campaign will shine spotlight on the Socialiser, Action Seeker, and Culture Shaper passion tribes for encouraging Indian travellers to indulge in their passions in Singapore. Speaking at the launch, GB Srithar, Regional Director, South Asia, Middle East & Africa, highlighted the importance of why the Socialiser tribe would be appealing to Indian consumers, “We are keen to engage the young and fun-loving Indian travellers. Show them a different side of Singapore, in addition to being a great family destination. From the coolest indie gigs and the biggest international concerts to eclectic music festivals, raves and jazz nights, Singapore has a diverse and vibrant music and event scene. This will appeal to the lifestyle- and entertainment-seeking travellers. As we launch wave 2 of our brand, we invite our Indian visitors to come, make new friends or re-connect …

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Singapore Tourism targets discerning, local experiences-seeking young Indian travellers

The Singapore Tourism Board (STB) has partnered with a popular music channel to launch a music video, featuring both Indian and Singaporean talents. With this, STB becomes the first tourism board to come out with its own, cross-border collaborative English music video. India is a key traveller source market for Singapore and moved up a spot to become its third-largest visitor-arrival contributor in 2017. With an estimated 65 per cent of India’s population being 35 years and under having strong disposable income and increasingly travelling overseas, STB recognises the importance of reaching out to them. These young adults or working millennials seek immersive, unique and local experiences and Singapore presents a plethora of options. With this music video, STB forays into a different public space: the world of English music, pop culture and entertainment to connect with the young Indians, who are more adventurous and seek lifestyle experiences when travelling.

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STB appoints T&A Consulting as marketing representative for South India

The Singapore Tourism Board (STB) has appointed T&A Consulting as its official marketing representative agency for South India with effect from October 1, 2018. For the first time, India moved up a spot to become Singapore’s third-largest Visitor Arrival (VA) source market, with 1.27 million visitors in 2017 – a 16 per cent YoY growth, which made India the fastest-growing market for Singapore. Headquartered in New Delhi, T&A Consulting is a boutique advisory firm with an expertise in promoting India outbound tourism. As the official marketing representative of STB, T&A Consulting will be responsible for making Singapore as the preferred travel destination among consumers in South India, promoting quality tourism for leisure and business travel, increasing visitor arrivals and tourism spend as well as engaging with the travel trade. Adrian Kong, Area Director – South Asia, Singapore Tourism Board, said, “Singapore has consistently been ranked among the top most-visited destinations for families, honeymooners, cruisers, business travellers and incentive groups from India. The destination has received over 1 million visitors from India for three consecutive years, with South India being a significant visitor source market for us. With direct flights from nine cities and close travel proximity to Singapore, this region will continue to be an important visitor-ship driver.” According to Tarun Gupta, Co-founder and Managing Director, T&A Consulting, “Our role will be to enhance the positioning of Singapore as a favoured travel destination for travellers from South India. Our team aims to build more affinity for the destination through engagement with the travel trade fraternity and other relevant stakeholders”.

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GPS Pune opens on a resounding note

After successful shows in seven cities across the country, the concluding Global Panorama Showcase (GPS) of 2018 opened at JW Marriot Hotel Pune with over 600 attendees. The first day of the event was inaugrated by GB Srithar, Regional Director – South Asia & Middle East, Singapore Tourism Board; Sunil VA, Regional Vice President – ISC, Oman Air; Sanjay Rao, Aviation Consultant; Vishal Bhatia, Country Manager – India, VisitBritain and Dev Karvat, Founder – TrawellTag & CEO, Emerging Markets, Covermore Group.  

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Singapore Tourism Board invites tenderers

Singapore Tourism Board invites tenderers for the appointment of a Marketing Representative agency for South India (with offices in Bengaluru and Chennai) The Singapore Tourism Board (STB) India Regional Office invites bids from professional and well-connected marketing representative agencies, with strong in-market knowledge and travel trade networks to promote Destination Singapore and help grow visitor-ship from South India to Singapore. The appointment will be for one year, commencing September/October 2018, with an option to extend for an additional year. To receive the tender documents, please email mumbai@stb.gov.sg and quote reference number: STB/MUMD/18-19/LT2. Quotations will be accepted by email only. Please read the instructions indicated in the tender documents carefully. Opening date of the tender is May 31, 2018 (Thursday). The tender closes on June 18 (Monday) at 15:00 hours (3.00 PM) India Standard Time. Any enquiries regarding the specifications are to be made by email to mumbai@stb.gov.sg or via phone at (+91-22) 6608 3200.

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Singapore reports growth of 25% in Indian cruise tourists

Singapore-based cruise companies are reporting strong growth in footfall of Indian tourists, with some 127,000 of them having sailed on luxury liners last year, up 25 per cent from 2016. Industry players have also noted a jump in fly-cruise tourists from India. A spokesperson for Norwegian Cruise Line Holdings said the company believes the Indian market “has potential to grow at double-digit rates”. “We are seeing an increasing number of Indian tourists booking fly-cruise packages to Singapore as the island is a regional hub and port… From Singapore, the tourists are able to visit a number of other countries depending on the cruise package they have booked,” the spokesperson said. A Royal Caribbean spokesperson said the number of Indian guests taking its cruises has increased by 10 per cent to 20 per cent yearly, especially after the arrival of its Voyager Class ships to South-east Asia in 2013. Indian tourists like the convenience of packing for one trip but being able to travel to several countries at one time, the spokesperson added. In 2017, international visitor arrivals in Singapore increased by 6.2 per cent to 17.4 million, with those from India posting the highest growth rate of 16 per cent, according to Singapore Tourism Board.

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India crosses 1 mn mark in visitor arrivals to Singapore

For the third time in a row, visitor arrivals from India to Singapore has crossed the 1 million mark in 2017, reinforcing it as one of the most preferred destinations for Indian travellers. Singapore Tourism Board (STB) announced that India has recorded the highest growth rate of 16 per cent among all markets. While Mumbai, Chennai, Delhi and Bangalore continue to remain their top VA source cities, STB’s efforts to engage travellers from Ahmedabad, Coimbatore, Hyderabad, Jaipur, Kolkata and Pune have resulted in double-digit VA growth. GB Srithar, Regional Director – SAMEA, Singapore Tourism Board, said “We thank the Indian travellers and our travel trade partners for the record 1.27 million Indian visitors to our country in 2017. We are happy that Singapore continues to be perceived as one of the must-visit destinations. This year, STB will focus on expanding partnership with travel trade partners and promoting our new brand creatively. India continued to be the top source market for VA in the cruise segment for Singapore. 127,000 cruise passengers from India sailed out of Singapore’s shores in 2017, a year-on-year increase of 25 per cent from 2016. 2017 was a landmark year for STB as it unveiled the country’s new, unified brand identity ‘Passion made Possible’ in August.  

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