Tag Archives: Singapore Tourism Board

Region-wise focus for STB Virtual Tradeshow in January

Singapore Tourism Board (STB)’s upcoming Virtual Tradeshow (to be held on 12th, 15th, 19th and 21st January for South, North, West and East India, respectively) aims to have profound interactions with the travel industry from each region. GB Srithar, Regional Director, India, ME & South Asia, STB, says, “With the intent to have deeper and focused dialogues, including pre-scheduled meetings, the roadshow will be held by region.”

Read More »

40+ Singapore stakeholders expected at STB Virtual Tradeshow

GB Srithar, Regional Director, India, Middle East & South Asia, Singapore Tourism Board, has revealed that they are expecting 40+ Singapore tourism stakeholders (comprising attractions, DMCs and hotels) to network and re-engage with the travel trade in India at the Singapore Virtual Tradeshow. The virtual event is scheduled on January, 12th, 15th, 19th and 21st for South, North, West and East India respectively. “Themed “Charting Our Pathways to Tourism Recovery”, we will present latest developments in Singapore and share information on some of the product enhancements by the stakeholders with safe management measures in place,” he said.

Read More »

Singapore launches platform to shape future of travel

Singapore Tourism Board (STB) has announced a new initiative to reimagine travel for Singapore and the rest of the world, by sparking conversations, stories and ideas to collectively shape the future of travel. Called SingapoReimagine, it will kick off with a series of forums around the world to start discussions on how to reshape global travel. Global partners will be invited to share knowledge and exchange ideas, with the first one to be held in Singapore next year before being hosted in other parts of the world.

Read More »

Singapore Tourism Board partners with Zomato to bring the Singapore Food Experience to Delhi

The Singapore Tourism Board (STB) partnered with Zomato for Zomaland Season 2, a multicity food and entertainment carnival across ten cities in two formats – Zomaland in Pune, Delhi, Bangalore, Hyderabad and Mumbai; and Zomaland Picnics in Jaipur, Chandigarh, Kolkata, Chennai and Ahmedabad. This association is an integral part of STB’s efforts to engage with foodies in India through the showcasing of Singapore food and experiences through a designated “Singapore Experience Zone” at Zomaland. Over three days (13th to 15th December), attendees to Zomaland Delhi enjoyed food from the world’s first Michelin Star hawker, Liao Fan Hawker Chan’s famous Soya Sauce Chicken Rice at the “Singapore Experience Zone”. In addition to this, they will also got to savour signature dishes like Kaya toast, Char Kway Teow (Stir-fried Rice Noodles), Chicken Satay and Ice Milo by Nasi and Mee, a popular restaurant chain in India serving Singaporean dishes. Speaking about this association with Zomato, Lim Si Ting, Area Director, India & South Asia (Mumbai), Singapore Tourism Board said, “We are happy to partner with Zomato for the first time, and believe Zomaland brings us closer to the Indian audiences through a common love and passion for food. By highlighting authentic Singaporean cuisine and the varied dining options, we hope to entice more Foodies in India to visit Singapore for even more culinary delights. We are also excited to have Hawker Chan from Liao Fan Chicken Rice – the world’s first Michelin-star Hawker from Singapore, to share both his Soya Sauce Chicken Rice dish and stories about his passion as a chef with the Indian audience. We look forward to sharing more of such immersive experiences at Zomaland Delhi and the other …

Read More »

Singapore organises MiCE seminar in Mumbai

With a track record of hosting Asia’s most prominent events, Singapore continues to deliver innovative solutions for the transfer of knowledge, ideas and connections to drive new possibilities for the MiCE sector in Singapore. Kicking off its first MiCE-focused event for 2019 in India, the Singapore Tourism Board (STB) organised a MiCE thought leadership seminar in Mumbai with the theme ‘Meetings & Incentive Travel to Singapore – Forging New Possibilities’. The programme included a presentation by Gokul Bajaj, Head — Sales and Partnerships, Cvent, a cloud-based enterprise event management platform. This was followed by a panel discussion on how the MiCE industry can leverage technology to better engage audience. The panelists included Bajaj, Aikta Tyagi, Vice President & Head — Special Events, Amway India; SD Nandakumar, President & Country Head — B2B, SOTC Travel. The discussion was moderated by GB Srithar, Regional Director (South Asia, Middle East and Africa), Singapore Tourism Board. A team-building activity focusing on Lego Serious Play, conducted by Ludovic Odier, CEO, Outdoor in Asia, highlighted innovative, high-impact and experiential team engagement activities possible in Singapore for M&I travellers. The attendees were updated on new MiCE venues, incentive schemes provided by the STB and diverse and exciting array of experiences available in Singapore for M&I groups. The programme was well-attended with 150 Indian travel agents and 40 Singapore stakeholders representing hotels, airlines, attractions, Destination Management Companies (DMC) and cruise operators. Speaking on STB’s efforts to showcase Singapore as a destination of choice among the MiCE travellers, Srithar said, “India continues to be a key source market for MiCE travellers to Singapore. Thanks to the support of trade intermediaries and corporates, we have witnessed a healthy growth in …

Read More »

STB partners with Ola to offer passengers a chance to visit Singapore

The Singapore Tourism Board (STB) has announced a partnership with Ola to run a campaign from December 1 to 15, 2018 across 19 cities in West and Central India for its customers to win a trip to Singapore. Ola users will have to take a minimum of three rides and enter the promocode “SINGAPORE” to participate in the contest. Three pairs of winners will be selected and will be notified via email by December 31, 2018. GB Srithar, Regional Director – South Asia, Middle East & Africa (SAMEA), STB, said, “Ola is an integral part of the Indian consumers’ everyday lives. This partnership is one of our innovative marketing efforts to engage with the Indian consumers and entice them to visit Singapore and experience our diverse offerings. India’s millennials, for instance, consider the digital space an extension of their social circle, their friends and relationships. They are increasingly defined by shared hobbies and passions, rather than physical proximity or other formal connections. Our tie-up with Ola presents an exceptional opportunity for Singapore to showcase experiences targeted at these different ‘Passion Tribes’”. Shekhar Datta, Business Head, Ola said, “We take immense pride in building great ride experiences for our customers. We are pleased to engage with the Singapore Tourism Board, offering our customers a chance to appreciate and immerse themselves in the culture, cuisine and varied offerings that Singapore brings to global travellers.”

Read More »

Singapore observes robust tourist traffic from South India

Chennai and Bengaluru have been among the top source cities from South India for visitor arrivals from India to Singapore in 2017. Cities like Coimbatore, Trichy, Hyderabad and Kochi registered growth in traveller numbers to the city. The factors contributing to the strong visitorship numbers are the short three-plus hours’ travel time, increased direct flight connectivity of nine cities to the city and quick weekend holidays. In January 2018, the Singapore Tourism Board (STB) organised a consumer-centric mall activity in Bengaluru, featuring the various travel offerings one can indulge in while in Singapore. In the middle of the year, it conducted, together with key trade partners from Singapore, an extensive travel trade roadshow series across Trichy, Coimbatore, Kochi and Visakhapatnam.

Read More »

STB launches second wave of brand campaign in India

The Singapore Tourism Board (STB) has launched the second wave of its ‘Passion Made Possible’ brand campaign in India with an evening of fun and entertainment for the travel trade, media and influencers – focusing on the Socialiser tribe offerings available in Singapore. Held at Verbena Brewpub & Skygarden in Kamala Mills, the event featured performances by Singapore’s noted artistes – Wayne Liu aka DJ KoFlow, the turntablist icon and Yung Raja who mixes his lyrics in both English and Tamil. The STB launched the new brand identity ‘Passion Made Possible’ in August 2017 to showcase the destination’s unique attitude and mindset- a passion-driven, never-settling spirit of determination and enterprise that constantly pursues possibilities and reinvention. As part of this, the STB introduced the concept of passion tribes and unveiled four specific tribes, namely Foodies, Collectors, Explorers and Progressors. For its second wave, the campaign will shine spotlight on the Socialiser, Action Seeker, and Culture Shaper passion tribes for encouraging Indian travellers to indulge in their passions in Singapore. Speaking at the launch, GB Srithar, Regional Director, South Asia, Middle East & Africa, highlighted the importance of why the Socialiser tribe would be appealing to Indian consumers, “We are keen to engage the young and fun-loving Indian travellers. Show them a different side of Singapore, in addition to being a great family destination. From the coolest indie gigs and the biggest international concerts to eclectic music festivals, raves and jazz nights, Singapore has a diverse and vibrant music and event scene. This will appeal to the lifestyle- and entertainment-seeking travellers. As we launch wave 2 of our brand, we invite our Indian visitors to come, make new friends or re-connect …

Read More »

Singapore Tourism targets discerning, local experiences-seeking young Indian travellers

The Singapore Tourism Board (STB) has partnered with a popular music channel to launch a music video, featuring both Indian and Singaporean talents. With this, STB becomes the first tourism board to come out with its own, cross-border collaborative English music video. India is a key traveller source market for Singapore and moved up a spot to become its third-largest visitor-arrival contributor in 2017. With an estimated 65 per cent of India’s population being 35 years and under having strong disposable income and increasingly travelling overseas, STB recognises the importance of reaching out to them. These young adults or working millennials seek immersive, unique and local experiences and Singapore presents a plethora of options. With this music video, STB forays into a different public space: the world of English music, pop culture and entertainment to connect with the young Indians, who are more adventurous and seek lifestyle experiences when travelling.

Read More »
error: Content is protected !!