Tag Archives: Sports & Tourism

With Wimbledon underway and the India-England Test match around the corner, tourism companies in India are witnessing steady bookings from high-net-worth individuals (HNIs) for curated experiences abroad. Rajeev Kale, President & Country Head, Leisure Travel & MICE, Thomas Cook, said, “We have introduced trips specially for the India-England Test match and Wimbledon.”

Speaking at a hospitality event, Naveen Kundu, MD, Ebixcash Travel Services, said, “India is an emerging source market for sports tourism. The global sports tourism market was valued at US$600 billion in 2022 and is expected to expand at a CAGR of 18 per cent from 2023 to 2023.”

Monish Shah, CEO, DreamSetGo, said, “Sports tourism in India is on a remarkable upward trajectory, growing at a CAGR of approximately 17.5 per cent, outpacing the overall tourism sector’s 10 per cent. This growth is fuelled by India’s deep-rooted passion for sports and an increasing interest in diverse international sports beyond cricket.”

Goa partners with Yoska Event Solutions LLP to position the state as a premier destination for sports tourism. On this occasion, Suneel Anchipaka, IAS, Director Tourism and Managing Director, GTDC, stated, “Yoska Event Solutions brings valuable resources to the table, enabling Goa to promote sporting events.

Monish Shah, Founder & Chief Business Officer, DreamSetGo said, “Post the pandemic, sports tourism has emerged as the first sector within tourism to recover. Sports travelers now constitute 10-12% of the entire outbound travel market, a notable increase from the mere 5-7% five years ago. Based on the current consumer sentiment, we anticipate 200% growth in the premium sports travel segment in 2024, mainly led by mega sporting events such as the ICC Men’s T20 World Cup and the Olympic Games Paris 2024.”

Skyscanner report revealed, around 75% Indians said that they are willing to increase their travel budget to experience live cricket matches. With the upcoming 2023 Cricket World Cup, there is already a 46% spike in searches from within India to Ahmedabad, one of the host cities, for October this year.

Korea Tourism Organization has announced an Online Korea Grand Sale 2021, Korea’s representative culture and tourism festival for travellers from January 14 to February 28, 2021. The online event is hosted by Ministry of Culture, Sports & Tourism and Visit Korea Committee to target foreign travellers. The Online Korea Grand Sale brings popular K-contents such as ‘Korean Tourism Product Purchase Promotion’ for travel to Korea, ‘Korea Online Video Program’ for local experience of Korea, and ‘Online Shopping Promotion’ providing special discounts.