Tag Archives: Sterling Holiday Resorts

Sterling Holiday Resorts to open its 34th resort in Jaipur

Sterling Holiday Resorts is set to launch its latest resort in Jaipur. With this launch, Sterling now has increased its holiday network to 34 resorts across the country. This is Sterling’s second property in Rajasthan, underlining the importance it gives to expansion in India’s foremost tourist destination. Sterling Holiday Resorts has signed a management agreement with Atharva Hotels and Resorts for Sterling Jaipur. Located on the Jaipur-Ajmer NH-8, Sterling Jaipur is spread across 6 acres of land and is divided into two wings: the Palace and Cottage wings. The architecture is inspired by the world-famous Rajasthani art and architecture. There are 45 luxurious rooms in the resort. Speaking on this occasion, Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts stated, “Rajasthan is at the heart of cultural experiences and attracts tourists from different parts of the world. This resort will further bolster “Brand Sterling” in providing experiential and immersive holidays to its guests.” Commenting on this partnership, NBS Raathore, Partner, Atharva Hotel & Resorts said, “We are delighted to work with Sterling and we believe “Brand Sterling” brings immense leisure hospitality expertise, and with this launch we look forward to establishing Sterling Jaipur as a premier resort.” The resort offers extensive recreational and meeting facilities, which include a conference hall, three spacious lawns for banquet and weddings facilities, spa and swimming pool, two restaurants and a rooftop resto-bar.

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Sterling Holiday Resorts launches first comprehensive holiday insurance

Sterling Holiday Resorts has launched India’s first comprehensive holiday insurance for all Sterling guests. The insurance provides cover for trip cancellation, personal accident, emergency accident related treatment, legal liability, misplaced luggage, delayed and missed flights and more. This comprehensive holiday insurance is powered by Digit Insurance, a Fairfax company. According to Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts, “The comprehensive holiday insurance ensures a worry-free holiday experience. We want our guests to enjoy the unique experiences at our resorts and destinations without any travel-related stress. This is the first time when a holiday company is offering a door to door cover. The insurance offers a total of nine unique benefits, including coverage for flight delays, missed flights and misplaced luggage.” Kamesh Goyal, Chairman, Digit Insurance, said, “Our comprehensive insurance solutions have been developed by identifying the gaps in the market and keeping in mind the requirements of customers. The insurance is backed by a seamless & easy claim settlement process. We look forward to serve Sterling Holidays’ customers and help them have a worry-free holiday experience.” The insurance covers guests from 24 hours before check-in date to 24 hours after check-out date and would be complimentary for Sterling guests in the initial period.  The insurance is issued once the guests confirm to avail the free insurance, after booking with Sterling.  

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Sterling Holiday Resorts launches new brand identity

Sterling Holiday Resorts has launched its new brand identity in line with its new service philosophy of delivering experiences and discoveries. Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts Limited, shared that with the new branding, they are looking to become the leading holiday brand in India. “Today, we are not just opening a new chapter for Sterling but one in the Indian holiday market. We have been working on developing our new service philosophy and brand standards over the last few years and are now ready to make our customers ‘holiday differently’.” He added, “At Sterling, we are look forward to being a part of this new India that is looking to have newer experiences and take away a little bit of what they see and feel when they holiday. Over the past few years, we have invested in the revamp of existing resorts and launch of new ones. Our focus will be on delivery and service for all kinds of holidayers. In the process, we would also be contributing to local economies, creating jobs and taking the brand abroad to places where Indians holiday,” Ramanathan added.

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