Tag Archives: Taiwan Tourism Administration

Since its post-pandemic re-entry in the Indian market, Taiwan has emerged as one of the fastest-growing tourism destinations out of India. Following a strong 2024, Taiwan has now reported a robust 30.73 percent growth for the January-May 2025 period. The island nation has recorded 19,202 Pax in Indian arrivals to Taiwan during the five-month period. Some 14,688 Indians visited Taiwan during the January-May period in 2024. Taiwan Tourism Administration (TTA), the national tourism agency of Taiwan, made its post-pandemic return to the burgeoning Indian market in January 2024 with a strategic 360⁰ market development plan. Thanks to a slew of market-focussed and targeted initiatives and campaigns, 2024 had also resulted in a strong 20.81 percent growth. Some 38,158 Indians visited Taiwan last year. According to Paul Shih, Director, TTA Singapore Office, “We are very bullish about India’s outbound tourism potential for us. Over the last one and a half years, we have worked extensively and hard to build strong tourism ties with India’s ever-growing outbound tourism market, particularly focusing on strengthening partnerships with the Indian trade. And with 20.81% growth from India last year, vis-à-vis India’s overall outbound growth recorded at 8.44%, I am glad to share that TTA’s efforts have resulted in nearly 2.5 times larger growth for Taiwan from India.” As part of its widening marketing efforts in India and also aligned to its global promotion campaign “Taiwan – Waves of Wonder”, TTA is continuously expanding its product offerings and market outreach. Following a year and a half of highly successful destination marketing campaigns, Taiwan has recently launched Taiwan’s rich Golfing experiences while also expanding its marketing outreach to the East India region with a road show in …

Taiwan Tourism Administration, the destination marketing organisation responsible for the promotion of Taiwan as a premier travel destination, has announced the appointment of Paul Shih as the Director of TTA, Singapore Office. Shih brings a wealth of knowledge, significant experience and proven leadership roles from across sectors in key positions. In his new role, Shih is responsible for India, Australia, New Zealand, Singapore, and the Middle East tourism markets. He will oversee all TTA’s operations in these markets to prepare Taiwan Tourism for its next phase of growth. He replaces Joseph Cheng who held this role earlier and was instrumental in relaunching Taiwan’s post-Covid tourism interests in several key markets, including emerging tourism markets like India. Shih’s overall responsibility encompasses developing the markets he is responsible for to enhance Taiwan’s visibility and destination awareness and boost visitation. Shih will also be responsible to unfold Taiwan latest destination marketing and publicity campaign ‘Taiwan – Waves of Wonder’ in order to grow leisure and business travel from across India, Australia, New Zealand, Singapore and the Middle East markets. “I am incredibly honoured and excited to lead Taiwan in some of the most dynamic international tourism source markets like India, Middle East amongst others. Taiwan is one of the world’s premier travel destinations and packs tremendous destination punch within its small geography that has never ceased to delight and entertain international visitors. It would be my utmost endeavor to take brand Taiwan, the marketing and promotion of the diverse destination,  its offerings and experiences to newer heights and help create destination demand across sectors like business, leisure and MICE tourism in these markets,” Shih said while commenting on his appointment. Shih will also …