Tag Archives: TATA Indian Premier League

Saudi Tourism Authority (STA) has commenced an official partnership with the world’s preeminent Twenty 20 cricket league, the TATA Indian Premier League (IPL). An event to inaugurate the partnership was held in Mumbai today, attended by Secretary of Board of Control for Cricket in India (BCCI), Jay Shah, Vice President BCCI, Rajeev Shukla, and Honorary Treasurer of the BCCI, Ashish Shelar, along with representatives from the Saudi Tourism Authority, including Alhasan Aldabbagh, President of APAC. Cricket is one of the most popular sports around the world. Through this partnership, STA aims to tap into a strong fanbase between the two countries, encourage affinity and increase awareness of Saudi as a leading destination for Indian travelers, especially among young people. With more than half of its population below the age of 30, India shares a similar demographic profile with Saudi Arabia, where 58 percent of the local population is in the same age group. As part of Saudi’s tourism strategy, India represents immense potential as it is expected to be Saudi’s largest tourism source market by 2030. The partnership is a strong example of Saudi supporting the country’s Sports sector. Saudi continues to strengthen its competitive advantage in the market, and it will look to welcome more than two million visitors from India this year. IPL is one of the biggest events on the international sporting calendar and the partnership adds to a growing portfolio of STA’s global strategic relationships. Partnerships like IPL are a key pillar of Saudi’s tourism strategy as they bring fans, athletes and nations together, while sparking curiosity from those that may want to be among the first to visit Saudi as a destination. The dynamic partnership …

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