Tag Archives: Tourism Authority of Thailand

TAT Mumbai appoints Cholada Siddhivarn as new Director

Cholada Siddhivarn has been appointed as Director of the Tourism Authority of Thailand in Mumbai. She and her team in Mumbai will cover western and southern India as well as Sri Lanka and the Maldives. The announcement was made at a recently held Open to the New Shades networking dinner in Mumbai. Siddhivarn was previously the director of Europe, Africa, Middle East and the Americas Marketing Group at TAT head office. She has been working with Tourism Authority of Thailand over 20 years now. With such a vast experience, Siddhivarn will continue to enhance travel trade and media relations in order to promote newer destinations in Thailand and boosting arrivals from India to Thailand in the coming years. Talking on the occasion, Siddhivarn quoted, “I am very excited to take up this new opportunity and starting a fresh in the city of dreams – Mumbai. India is a very important country for Thailand in terms of tourism as well as trade. I look forward to encouraging women travellers, showcasing local experiences at the destination and boosting arrivals from India”. She considers India to be one of the important markets for Thailand and hopes to showcase different aspects of Thailand to the Indian traveller.

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Thailand hosts Indian agents for Wedding Symposium in Bangkok

TAT’s Mumbai and New Delhi offices, recently organised the sixth edition of the Indian Wedding Symposium and B2B session 2018 exclusively for the Indian market. Top eight wedding planners from South and West of India and 10 wedding planners from North and East of India were hosted in Thailand from April 23-27, 2018. The itinerary included the scenic route of Phuket-Khao Lak-Krabi-Bangkok. During the trip, the group visited numerous beautiful hotels in these destinations to evaluate their potential as ideal venues for grand Indian weddings. The trip concluded in Bangkok with a Wedding Planners’ Symposium and B2B session at Centara Grand AT Central World, which included a panel discussion between representatives of the planners, hotels, and Tourism Authority of Thailand to strengthen the existing relationship and to attract more and more Indian weddings in Thailand. The discussion was followed by a B2B session in which the planners and various suppliers met and discussed future business prospects. Santi Chudintra, Deputy Governor, Asia Market extended his warm welcome to the Indian wedding planners and the 26 Thai private sectors. “The Indian wedding planners are the most important influencers to help promote Thailand as the most preferred wedding destination after they have first-handed experience and learned what Thailand has to offer from this familiarization trip. India is one of the key markets for us, last year we witnessed more than  300 Indian weddings in Thailand and we aim at doubling the number by the end of 2018″.

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Thailand launches ‘Open to the New Shades’ campaign for India market

The Tourism Authority of Thailand (TAT) has launched a new campaign ‘Open to the New Shades’ headed by Yuthasak Supasorn, Governor, TAT. Set to introduce brand new products, the campaign is aimed at attracting repeat visitors and also first-time visitors. Visitors can discover new perspectives in existing attractions, or indulge in experiences at new tourist attractions. The event was attended by several senior executives from Indian travel companies, travel media and guests from the business community. Supasorn said, “India is now one of our top ten sources of visitor arrivals, a member of a small club of countries that generate more than one million visitors a year. In 2017, Thailand recorded 1.41 million visitor arrivals from India, up by 18 per cent over 2016, generating an estimated Rs 120 billion in tourism income. We are targeting a revenue growth of 12 per cent for India market in 2018. Tanes Petsuwan, Deputy Governor for Marketing Communication, TAT, outlined the broad variety of tourism products that Indian visitors will enjoy in the categories of Gastronomy, Nature and Beach, Art and Craft, Thai Culture and Way of Life. “The concept is about asking visitors to “open” their minds and hearts to deepen and widen their experiences to a new perception of attractions and experiences in Thailand.” said Petsuwan.

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Chiang Mai hosts ASEAN Tourism Forum 2018

Themed on ‘ASEAN-Sustainable Connectivity, Boundless Prosperity’, the ongoing 37th ASEAN Tourism Forum (ATF 2018) at the Chiang Mai Exhibition and Convention Centre will conclude on January 26. Hailed as the largest travel trade event of the ASEAN region, ATF is rotated annually among the 10 ASEAN countries. Yuthasak Supasorn, Governor, Tourism Authority of Thailand (TAT), said, “This year, we are proud to mark the first ATF after commemorating the 50th anniversary of ASEAN in 2017. We are delighted to have participated strongly in the ‘Visit ASEAN@50’ campaign with a series of carefully selected Thai products, tour packages and offers to bring memorable travel experiences.” ATF is the only annual opportunity for both public and private sectors of the ASEAN travel and tourism industry to get together and discuss issues and trends of the ASEAN tourism industry. Thailand is hosting the event for the sixth time, but has relocated it for the first time to Chiang Mai as part of the policy to promote secondary destinations, create more jobs in the rural areas, ensure better distribution of tourism earnings and highlight Thailand’s linkages with the Greater Mekong sub-region countries.    

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India in top five list of visitors to Thailand

India ranks in top five list of highest number of visitors to Thailand after China, Malaysia, Korea and Laos. In 2017, over 1.4 million Indians travelled to Thailand which is over 18 per cent increase as compared to last year. Thailand welcomed over 35.3 million international visitors in 2017 and earned 1.82 trillion baht in tourism revenue. The precise number of overseas tourists visiting Thailand in 2017 was 35,381,210; showing an increase of 8.77 per cent over 2016. Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai said, “TAT is initiating many unique activities and projects this year with a focus on promoting women, family and first-time traveller segments for the Indian market.” Santi Chudintra, Deputy Governor for International Marketing (Asia and the South Pacific) said, “Our new campaign ‘Open to the New Shades of Thailand’ aims to give more attention to unique local experiences and inclusive tourism, reflecting Thainess and Thai people’s warmth in welcoming visitors. The new campaign ‘Amazing Thailand Tourism Year 2018’ has been launched to support the government’s national tourism development plan, ensuring that Thailand remains a preferred destination.”  

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TAT launches Thai Golf Passport for golf travellers to Thailand

SLW, a golf management company, in association with Tourism Authority of Thailand (TAT) has launched Thai Golf Pass, a reward and loyalty programme to offer Indian golfers a seamless golf experience in Thailand. Every Indian golfer who plays golf in Thailand will receive points depending on the services used from the service providers. Anil Dev, Managing Director, SLW, stated, “Indian golfers can be a part of this amazing rewards programme whenever they tee off in amazing Thailand. A number of quality service providers like Thai Airways, Cox & Kings, Callaway and a number of golf courses, resorts and hotels have come together to partner this initiative.” “As India is a leading market for Thailand, we have launched Thai Golf Passport to ensure value added services. This will help golfers to enjoy the game in their favourite destination and help us in connecting with the golfing fraternity in India,” said Isra  Stapanaseth, Director, Tourism Authority of Thailand. The Thai Golf Passport was launched in New Delhi by Stapanaseth along with Vani Kapoor, leading Indian golfer; Gajendra Panwar, Vice President, Cox & Kings and Prashant Singh, General Manager, Callaway Golf India.

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38th Thailand Tourism Festival from Jan 17-21 in Bangkok

The Tourism Authority of Thailand (TAT) is back with the 38th Thailand Tourism Festival (TTF), to be held from January 17-21, 2018 at Lumphini Park, Bangkok. H.E. Weerasak Kowsurat, Minister of Tourism and Sports will preside over the opening ceremony. The festival will showcase attractions and culture from all corners of the Kingdom of Thailand. Yuthasak Supasorn, Governor, TAT, said, “The incredible experiences and attractions on offer across Thailand are being showcased at this year’s TTF, coupled with an array of food, culture, live music, and more.” The 38th edition of the festival will be made up of ten zones, including ‘Follow in the King’s Footsteps – the Art and Science of the late King Bhumibol Adulyadej’ in Zone 1. Zone 2 will have domestic travel products – introducing all that’s on offer for domestic travellers. Zone 3 would have ‘Discover Thainess in five regions – the Northern village will feature King Bhumibol Adulyadej’s ‘Sufficiency Economy Philosophy’, information about local hill tribes and Doi Tung coffee shops.

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Thailand launches new campaign for 2018

The Tourism Authority of Thailand (TAT) has launched its new campaign ‘Amazing Thailand Tourism Year 2018’. Speaking about this is Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai, who says, “For 2018, TAT has launched a new campaign ‘Amazing Thailand Tourism Year 2018’ to support the government’s national tourism development plan featuring an action-packed schedule of unique Thai local experiences and international events. In the coming year, the emphasis will be on inclusive tourism, that maintains a balance between the economy, environment and benefits for Thai society. This campaign will see the Thai travel and tourism industry move into a new era of development and further underscore its new status as a nationwide movement that yields significant benefits for national security, the economy, society, well-being and foreign relations. The campaign’s overarching objective is to ensure that Thailand remains a Preferred Destination and delivers a Quality Product, thus boosting the average length of stay, expenditure and repeat visit. In 2018, the marketing strategy will continue to position Thailand as a ‘Preferred Destination’.” Homchuen observed that Thailand is naturally blessed with a busy schedule of annual cultural events that appeal to both domestic and international audiences and said that they were delighted to see increasing number of tourist arriving in Thailand. The video campaign will highlight activities based on 13 core niche products that include sports, gastronomy, maritime tourism, wedding and honeymoon, medical and wellness, community-based tourism, leisure, green tourism, night tourism, MICE, trade fairs, B2B marketing activity and logistics. Some of the local Thai events that will take place in 2018 are Thailand Tourism Festival (January 2018); Thailand International Kite Festival/Thailand Marathon (Songkhla/Bangkok, February 2018); International Balloon Festival (Korat, May 2018); …

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TCEB launches campaign to incentivise Indian MICE travellers

The Thailand Convention and Exhibition Bureau (TCEB), in collaboration with Visa International (Thailand) Company Limited, Tourism Authority of Thailand (TAT), Thai Airways, Thai Smile Airways Company Limited, and Department of International Trade Promotion, Ministry of Commerce, has launched the Spice Up Thailand 2017 campaign for the fourth consecutive year. The campaign offers special privileges for MICE travelers, such as 10 per cent hotel discounts, 50 per cent discounts for car rentals and airport transfers, Bt500 cash coupons for shopping, 25 per cent restaurant discounts, and 50 per cent off golf course green fees. In addition, other hotel, shopping, dining, wellness, activity and transportation promotions have been made available.  In 2017, the Spice Up Thailand Campaign is working in alliance with registered organizations with more than 60 exhibitions in total. Nopparat Maythaveekulchai, President,  TCEB, said,  “Promoting MICE-related business through adopting an online marketing strategy has been a significant tool applied by TCEB, aimed to boost the domestic and international market of MICE travelers. Consistent with the government’s Digital Economy policy, this will drive the growth of Thailand’s MICE industry, while also supporting the overall economic growth of the country.” TCEB has developed the Spice Up Thailand campaign together with five partners in order to promote and create awareness of the MICE industry overseas, as well as delivering a first-class experience to MICE travelers; in turn,  help to increase spending and encourage MICE travelers to extend their stay in Thailand. The campaign has been carried out for the previous three years and is continuously developing in terms of adding new privileges for domestic MICE travelers, and targeting the MICE industry in Asia, specifically CLMV (Cambodia, Laos, Myanmar and Vietnam) countries. In the previous year, …

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Thai visa fee exemption extended till August 2017

The Thai Government has decided to extend the tourist visa fee exemption scheme, initially available from November-February, 2017, by an additional six months, informed Srisuda Wanapinyosak, Deputy Governor for International Marketing (Asia and South Pacific), Tourism Authority of Thailand. “Visa applications from the Indian market grew by almost 200 per cent during the visa fee exemption scheme’s initial duration. Hence, it was decided to extend the scheme for six months.”

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