In a significant development, Tamil Nadu ranked second in foreign tourist visits, with 1.23 million foreign tourists visiting the state. To further increase the numbers by more than 20 per cent, the state government has decided to formulate and implement a creative and brand positioning strategy to target international and domestic markets.
Read More »India to become world’s 4th largest travel spender in 5-6 years, owing to growing middle class
Research on the Indian travel market and shopper behaviour by Swiss research agency m1nd- set revealed that in the next five to six years, the country will be the world’s fourth-largest travel spender. The middle class in India will account for about half of the population by 2030, it added.
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