Sharing an update on the UK market at the 5th TravTalk Digital Conclave, Amanda Hills, Founder and CEO, Hills Balfour, said, “The UK has a long-standing relationship with India; it is the third-biggest source market after Bangladesh and the USA. And there has never been a bigger opportunity for India to tap into the UK market. It’s India’s moment to shine. Travellers will be looking to travel for a longer time to reduce the risk of travelling, and what India offers really matches what UK is looking for.”
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