Tag Archives: VisitASEAN@50 Campaign

The 36th ASEAN Tourism Forum (ATF) has commenced in Singapore from January 16-20, 2017. Themed “Shaping Our Tourism Journey Together,” ATF 2017 will support the continuous, collective efforts by ASEAN members to address challenges and opportunities as ASEAN jointly develops and grows the tourism industry in the region. Highlights of the event include official launch of VisitASEAN@50 Campaign at the Opening Gala on January 18. The Visit ASEAN@50: Golden Celebration campaign will be officially launched by the Prime Minister of Singapore, Lee Hsien Loong; ASEAN Secretary General, Le Luong Minh and ASEAN Tourism Ministers. 50 special packages have been selected by ASEAN NTOs for the campaign, which aims to attract 121 million international visitor arrivals to the region by end of 2017, up from 109 million in 2015. For the first time, ASEAN will honour outstanding tourism communities measured against ASEAN’s CBT standards. All 10 ASEAN member states will share updates on their latest destination news, goals, partnerships and service innovations. Key highlights include information on Singapore’s new marketing strategy; Visit Laos Year 2018; Viet Nam’s new visa policies, including the visa exemption policy for European tourists; Myanmar’s update on tourism performance, skills development initiatives, and its new destination marketing promotions for 2017.

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