Tag Archives: VisitBritain

VisitBritain, the national tourism agency for Britain, has appointed Ritu Varma as Country Manager for India. Based in Mumbai, Varma will lead VisitBritain’s activity in India to boost inbound tourism to Britain. The role will focus on product development and implementing VisitBritain’s distribution strategy, working closely with travel trade and industry partners to encourage Indian visitors to discover more of Britain. Gary Robson, Deputy Director Europe, GCC & India, VisitBritain said, “We are thrilled to welcome Ritu Varma to the VisitBritain team. Varma brings with her over two decades of extensive experience in business development, most recently at Tourism Australia.” “Varma has a strong record in product innovation and market growth, making her well placed to lead our team here in India and drive our ambitious market strategy in this key inbound market for Britain.” Ritu Varma, Country Manager, India, VisitBritain, said, “I am delighted to take on this responsibility and lead the VisitBritain team in India. It is an exciting time with India showing such strong growth and with Indian visitors forecast to spend a record £1 billion next year on their trips to the UK.” “I look forward to working with the excellent VisitBritain team to boost this even further, encouraging Indian visitors to explore dynamic and diverse destinations right across Britain. Equally, I am committed to working closely with our partners across the UK travel and tourism industry to ensure they are part of one of the fastest-growing markets, creating opportunities that deliver long-term growth and shared success.” India is an important inbound market for Britain, with 666,000 visits forecast from India this year with those visitors set to spend a record £900 million on their trips. …

TravTalk and VisitBritain won the ‘Most Effective Performance Driven Campaign’ at Magzimise Awards 2025 for the ‘Starring Great Britain – A Premium Collection 2025’ campaign. The award recognises the impactful campaigns executed in partnership with magazine publishers.

Keeping with its new campaign, ‘Starring Great Britain,’ VisitBritain will conduct an exclusive webinar showcasing handpicked luxury experiences for the ultimate British journey across London, England, Wales, and Scotland, focusing on luxury and culture in 2025. Join the webinar today at 3 pm to learn more. For more information, write to jaspreet.kaur@ddppl.com or 9650196532.

Keeping with its new campaign, ‘Starring Great Britain,’ VisitBritain will conduct an exclusive webinar showcasing handpicked luxury experiences for the ultimate British journey across London, England, Wales, and Scotland, focusing on luxury and culture in 2025. Join the webinar on 24 March at 3 pm to learn more. For more information, write to jaspreet.kaur@ddppl.com or 9650196532.

VisitBritain along with the British High Commission in Mumbai celebrated King’s birthday party. The event hosted 500 stakeholders and travel trade from VisitBritain, who experienced the best of the UK. The event highlighted themes of innovation, featuring visual assets from new ‘Starring Great Britain’ campaign.

VisitBritain’s ‘Destination Britain Middle East & Asia’ trade mission has kicked off in Bengaluru. The three-day event saw prescheduled successful B2B meetings between 37 suppliers from the UK and over 70 buyers from India, GCC, Korea and Japan. The event also provided an opportunity to learn the trends driving outbound travel.

Louise Bryce, VisitBritain’s Partnerships Director, said, “There is pent-up demand within the Indian market, but trade relationships, economic, political, and cultural ties, and 1.6 million people with Indian heritage that live in the UK is really helping to support that growth.”

Louise Bryce, Partnerships Director, VisitBritain, from our London office said, “The Indian market one of the markets that is fueling the general recovery of the tourism to UK. A 764 million pounds spent from the market in 2022, which is forecasted to turn into billion pounds”.   

VisitBritain’s first trade aims to display Britain as a prime destination. Destination Britain India, taking place in Delhi from 19-21 November, will gather British suppliers and 75 Indian buyers for business interactions, featuring travel partners from across Britain.

Shuja Bin Mehdi, B2B Manager- India , VisitBritain, has said that this year they have seen very good numbers coming in from Jan to March. “We hope to break all records of 2019 and 2022 this year of visitation from India,” he adds speaking about ease in visa processing.