Tag Archives: VisitBritain

Cox & Kings collaborates with VisitBritain to promote Great Britain

Cox & Kings has collaborated with VisitBritain to promote Great Britain in India. The joint marketing collaboration will publicise Great Britain through advertisements and contests in the Indian market. The campaign focuses on the varied offerings of Great Britain including its signature Rail Journeys, delectable cuisine and experiential tours. To popularise the campaign further and garner participation across digital platforms, a unique contest with hashtags #LoveToTravel and #ExploreFourCorners were launched. Cox & Kings along with VisitBritain rolled out the #LoveToTravel contest to encourage travellers to share their travel experience on social media. Special prizes including a free trip to Great Britain were announced for those with the most innovative travel video and pitch. Karan Anand, Head, Relationships, Cox & Kings said, “Indians love Great Britain for its picturesque countryside and most alluring experiences. We bring to our clientele a wide range of travel experiences that largely remain undiscovered. The campaign has successfully attracted the attention of the discerning travellers in India. We are glad to promote Great Britain not only as a summer destination but a year-round one.” VisitBritain’s Interim Director APMEA Tricia Warwick, said “VisitBritain is excited to continue our global partnership with Cox & Kings and further raise Britain’s profile as a great place to visit for Indian tourists.”  

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ExploreGB 2018 kicks off at Newcastle

ExploreGB 2018, the two-day flagship event which brings together Britain’s travel trade with international buyers from key inbound markets, kicked off at Metro Radio Arena, Newcastle on March 1. ExploreGB brings together 310 suppliers and 287 hosted buyers along with 16 international media from 40 countries. From India, 23 buyers are participating at the event. Delivering the welcome address, Carol Dray, Commercial Director, VisitBritain, talked about Newcastle Gateshead being a modern city with a fantastic art scene and some first-class conference facilities. The year 2017 has seen great growth numbers from long haul markets for Britain with the growth being driven by holiday visitors, while business visits have seen a decline of -4 per cent.

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VisitBritain launches new campaign in India to boost tourism to Britain

VisitBritain has launched ‘Find Your GREAT Britain, I Travel For’, a digital marketing campaign with UK Minister of State for Trade and Export Promotion Baroness Rona Fairhead, as part of the India-UK Createch Summit in Mumbai. The event was attended by more than 200 delegates from the travel trade industry across India, 50 UK businesses representing transport, technology, healthcare, film and music and a further 150 Indian businesses from a variety of industry sectors. Sally Balcombe, Chief Executive, VisitBritain said, “India is an important inbound tourism market and a huge opportunity for VisitBritain. Our new campaign builds on the strong growth we have seen in visits from India by showcasing that Britain is bursting with fun activities, adventure and new experiences to come and discover right now.” The first phase of VisitBritain’s campaign is rolling out from February 7 for eight weeks with the launch of short films across Facebook and Instagram in India. Research by VisitBritain shows the powerful influence social media has in positioning Britain as a destination of choice for international visitors. The ‘Find Your GREAT Britain, I Travel For’ marketing campaign is part of the UK Government’s global GREAT Britain campaign, which showcases the very best of what Britain has to offer as a place to visit, study and do business.

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UK to extend Registered Traveller Service to Indian nationals

In an effort to enhance its visa service, the United Kingdom Visa & Immigration (UKVI) has extended the Registered Traveller Service to Indian nationals – an optional membership scheme which provides expedited crossing through the UK border. Registered Travellers are entitled to use the EEA entry lanes, or if they hold an electronic passport, the ePassport gates, and won’t need to routinely fill in a landing card. There are more UK Visa Application Centres in India than any other country. UKVI will also be improving the application process during 2018, with new online forms and upgraded technology to make the experience smoother and customer-friendly. Tricia Warwick, Interim Director for Asia Pacific, Middle East and Africa, VisitBritain, said, “We want the UK to be a ‘must-go-now’ destination for visitors from India. Making it easy to travel here is an important part of our tourism offer. With our hotels, attractions and shops, all offering great value for Indian visitors right now, it is a great time to come to Britain.” Source: ANI

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VisitBritain appoints new Country Manager for India

Vishal Bhatia has been promoted to take on the role of Country Manager – India at VisitBritain effective immediately. Based in Mumbai, he will be taking on the day-to-day aspects of VisitBritain’s operations in India. He has been associated with the tourist board since February 2013 when he started out as Deputy Manager and subsequently appointed as the B2B Manager. Bhatia was Interim Country Manager from June-December 2016. He has been integral in delivering the India strategy, while leading on all B2B activities in the market. He was also instrumental in delivering the first joint co-operative partnership under GREAT in 2013. Bhatia has extensive market knowledge and expertise of the local travel landscape. Shuja Mehdi who is based in VisitBritain’s Delhi office will also assume a new role and be responsible for all trade activity as the B2B Manager. On his appointment, Bhatia says, “I thank our travel partners and the travel trade at large for their continued support over the years and look forward to working closely with them.”

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VisitBritain, ACP Rail conduct joint educational trip for travel trade

VisitBritain recently conducted an educational trip for 10 Indian travel agents in partnership with ACP Rail to promote the BritRail pass to travel around Britain by train. The trip was part of a B2B campaign which the national tourism organisation of Great Britain has launched with ACP Rail in India. Agents started their trip in Edinburgh, before travelling north for a two-day tour of the Scottish Highlands. They further headed across the border into Northern England, finishing their trip in the medieval town of York. Rail travel within UK is one of the most important part of the strategy to promote destinations beyond London amongst Indians. All hosted agents are considering sign-ups with ACP Rail and will soon begin installing their software to enable sale of UK rail passes along with sector tickets to promote rail itineraries and thus, give a fresh approach towards the UK holiday experience. With over 2,500 train stations in Britain, visitors have the chance to discover both cities and countryside throughout England, Scotland and Wales.

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VisitBritain launches new website for trade

VisitBritain has announced the launch of the new VisitBritain trade website. The new website provides essential information about Great Britain for the International travel trade and UK suppliers, offering an easy way to access tools, insights and data to help to grow business, including ways to facilitate new partnerships between suppliers and buyers. The website design offers clear navigation throughout the site and has been developed in a responsive design layout, so that it can be viewed on all devices. The new website offers: new product development initiatives such as Food & Drink and Discover England fund project, themed itineraries, destination information, promotional opportunities, top level research on Great Britain, and VisitBritain’s events calendar for the year. They will also be translating the site for some key regional markets over the coming months.

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VisitBritain launches ‘legendary’ tourism campaign

In the run-up to the release of the action adventure film King Arthur: Legend of the Sword, VisitBritain has launched an international film tourism campaign to showcase why Britain is a legendary tourist destination. The ‘Where Stories Become Legends’ campaign inspires people to book a King Arthur-themed holiday to Britain using #OMGBLegends. “Our collaboration with Warner Bros. Pictures on King Arthur: Legend of the Sword is a fantastic opportunity to showcase to a global audience of millions the legendary experiences only available in Britain, inspiring people to book a trip right now to discover their own epic stories,” says Clare Mullin, Director of Marketing, VisitBritain. The campaign drives online ‘traffic’ to a VisitBritain King Arthur: Legend of the Sword site on visitbritain.com filled with information on British locations from the film and King Arthur-inspired holiday experiences available in 13 languages.

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VisitBritain hosts destination showcase in Pune for agents

VisitBritain is organising a three-day destination showcase in Pune for travel agents. The showcase started with a panel discussion on the travel trends which included panellists from the industry. Followed by two days of B2B appointments with the sellers. There were 76 buyers from across 9 cities and 28 suppliers from 25 organisations present at the showcase. Previously, VisitBritain had hosted the destination showcase in Delhi and Mumbai and this year in Pune. On the occasion, Sumathi Ramanathan, Director-Asia Pacific, Mid East & Africa, VisitBritain, commented, “We want to explore the opportunities that the Pune market has to offer and we see good potential is this market as well when compared to the other cities in India.”

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6% increase in Indian visitors to UK in June 2015-16

The latest UK Visa and VisitBritain statistics show that more visitors than ever before are visiting the UK from India. Visa statistics for the year ending June 2016 show that over 380,000 visit visas were issued, an increase of six per cent or 20,000 visitors. Meanwhile the latest VisitBritain figures from the Office of National Statistics, International Passenger Survey show that over 422,000 visitors came to the UK from India last year, an eight per cent increase from 2014 and a 20 per cent increase from 2012. Sumathi Ramanathan, VisitBritain Director for Asia Pacific, Middle East & Africa said, “India is a priority growth market for Britain and is one of the seven markets globally to receive additional funding for tourism promotion. Our partnership with the airlines, travel industry and Indian movie industry has enabled us to reach new customers in the major cities of India. Increasingly, we are seeing demand for British itineraries covering London, Manchester, Oxford, Birmingham and Edinburgh. As the market evolves, we will continue improving and enhancing the travel offer for the Indian visitor.”

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