Tag Archives: Yatra

Next-gen cloud solution to empower Yatra’s corporate customers

Yatra Online, Inc and Chrome River Technologies, Inc a global provider of expense management and supplier invoice processing software, have announced an agreement to deliver streamlined, integrated expense automation solutions for companies based out of India. Yatra will resell Chrome River EXPENSE as part of an integrated travel booking and expense management solution with Yatra’s Self Book platform. Chrome River EXPENSE will empower Yatra’s corporate customers to better enforce expense policies, provide an optimal traveler experience, and reduce wasteful spend. Commenting on the partnership, Dhruv Shringi, Co-founder and Chief Executive Officer, Yatra Online, Inc said, “As we continue to grow in the corporate travel segment, we are teaming up with Chrome River, to further drive efficiencies in travel bookings by automating the expense management process. The depth and reach of its network and solutions is unparalleled in the industry. Our technology platforms complement each other, and together we will offer services best suited to the needs of Indian travellers to ultimately enhance their travel booking experience. We look forward to growing with Chrome River.” “India is one of the fastest-growing business travel markets, and corporate travel spending is increasing at 12 per cent per year, which is more than double that of the U.S. and almost five times the growth seen across Europe. This growth, combined with a need for many Indian companies to improve business processes in areas such as travel booking and expense management, offers an excellent opportunity for Chrome River and Yatra,” said Alan Rich, CEO, Chrome River.

Read More »

Seven companies shortlisted under ‘Adopt a Heritage Scheme’

Under the ‘Adopt a Heritage Scheme’ of Ministry of Tourism, seven shortlisted companies or Monument Mitras have been given the Letter of Intent for the adoption of 14 monuments, which were presented at the closing ceremony of the three-week-long ‘Paryatan Parv’ at Rajpath Lawns, New Delhi. K.J. Alphons, Minister of State (I/C) for Tourism, Government of India, said, “We had over 1200 events across numerous sites in the country, across schools, monuments etc. In the past 20 days, we have turned India into a land of celebrations with the help of our 18 sister ministries and thanks to the overwhelming participation of our own people.” SBI Foundation was shortlisted for the adoption of Jantar Mantar, Delhi, while TK International Limited would be adopting Sun Temple, Konark; Raja Rani Temple, Bhubaneshwar, and Ratnagiri Monuments, Jajpur, Odisha. On the other hand, Yatra Online Pvt. Limited would adopt Hampi, Karnataka; Leh Palace, Jammu & Kashmir; Qutub Minar, Delhi and Ajanta Caves, Maharashtra. Travel Corporation of India Ltd. was shortlisted for the adoption of Mattancherry Palace Museum, Kochi, and Safdarjung Tomb, Delhi. Adventure Tour Operator Association of India (ATOAI) will be adopting Gangotri Temple Area and Trail to Gaumukh, as well as Mt. StokKangri, Ladakh, Jammu and Kashmir. Special Holidays Travel Pvt. Ltd., along with Rotary Club of Delhi was shortlisted for the adoption of Agrasen ki Baoli, Delhi, and NBCC would adopt Purana Quila, Delhi. Arun Jaitley, Union Finance and Corporate Affairs Minister, Government of India, also the Chief Guest presented certificates to the ‘Best Participating Central Government Ministry and Best Participating State Government’ at the closing ceremony. The grand spectacle included cultural performances by different state troops, craft mela showing diverse handicrafts …

Read More »

Phocuswright India 2017 sees over 400 attendees

The second edition of Phocuswright India 2017 held from Feb 28-Mar 2 saw leaders from travel technology and travel-related segments gather in Gurugram where the latest trends in the industry were discussed, new talents nurtured and networking opportunities forged. Simon Lehmann, President, Phocuswright informed that over 400 participants were welcomed and added, “We saw a great turnout that could have been better, but it was a good response nonetheless. The sessions on Centre Stage that featured the likes of Google, Yatra and Paytm were effective crowd pullers and saw a lot of valuable exchange of ideas and information on the new travel technology trends.” Some of the highlights of the event include discussions on the future of business travel, alternate stays and the growth of budget accommodation, along with interviews with Expedia, Uber, Makemytrip & Ibibo, Booking.com, to name a few.

Read More »

Yatra inks MoU with Andhra Pradesh to promote Homestays

Yatra.com has forged a strategic alliance with the Government of Andhra Pradesh to promote homestays and enhance tourism in the state through their holiday packages. As a part of this partnership, Yatra will list over 200 properties on its website and encourage the growth of homestays in Andhra Pradesh. The MoU was signed during the Partnership Summit at Vishakhapatnam in presence of Andhra Pradesh Chief Minister N Chandrababu. Through the partnership, Yatra will promote all the state tourism approved homestays, wherein guests can rent a room in the home of a local family (host) or the entire house. This partnership will give the tourists a chance to experience the hospitality of various families throughout Andhra Pradesh and enjoy wonderful home cooked food. Speaking on the partnership, Sharat Dhall, COO (B2C), Yatra.com said, “Homestays as a trend is rapidly gaining popularity in India. As new age travellers seek out unique experiences in the course of their travels, we believe that this kind of non-hotel accommodation has tremendous growth potential in the country. Also, the partnership with Andhra Pradesh Government will provide an alternate source of income for the local population and enhance their livelihoods without straining their existing resources, thereby creating sustainable livelihood and creating large scale employment.”

Read More »

Yatra unveils new brand identity

Online travel portal, Yatra has revealed its new brand identity and logo. Commenting on the occasion, Sharat Dhall, COO (B2C), Yatra said, “Today we are much more than a booking site for flights, hotels and packages. We are a travel marketplace. And our new logo symbolises just that. The change in brand identity is coupled with the evolution of Yatra’s product offering, covering an unmatched range across flights, hotels, holidays, bus, train, cabs, homestays, activities and cruises.  Today we have everything that a traveller needs on our site, and truly the one-stop travel platform for Indians. We are bursting with new ideas, with new discoveries to be made, and newer journeys to be experienced.” Speaking on the new brand identity, Vikrant Mudaliar, Chief Marketing Officer, Yatra said, “The change in brand identity is not only about the change in logo and colour but also a change in what the brand stands for along with the branding elements such as tonality, communication, look and feel. The new red logo showcases the richness of our experience and the expansive depth of our product portfolio. It also helps us to stand out in an increasingly cluttered media environment and at the same time lends a sense of confidence and reliability to our brand. The changed Yatra logo is fluid, just like travel should be. The new logo type face is hand drawn and inspired from the trail of a journey. The logo is free flowing and not bound, just like our plans should be. The logo stands for a seamless travel experience that Yatra provides with the new marketplace model.”

Read More »

Rhätische Bahn fam trip for Indian agents

Rhätische Bahn (RHB) in partnership with Turkish Airlines recently hosted a familiarisation trip to Davos Klosters and Engadin St. Moritz in Switzerland for leading travel agents based in Delhi. The objective of the Fam was to increase visibility for luxury destinations like Davos Klosters and Engadin St. Moritz, along with the scenic Bernina Express train journey. Make My Trip, Yatra, TUI, Flight Shop, Ottila International, Experiential Travel, Thomas Cook and Ambe World Travels participated in the Fam. The group spent 6 nights in the Graubünden region; 3 nights each in Davos & St. Moritz. They visited Europe’s highest brewery – Monstein, Clavadeler Alp where they experienced the art of cheese making, a scooter ride along the Sertig Valley and attended a music show led by the regional band from Davos “orgalifründä Rinerhorn”.  In St. Moritz the group was taken on a food safari night at Badrutt’s Palace Hotel, one of the highlights of during their stay. The itinerary also included hotel inspections such as that of Da Primo Hotel, Intercontinental Davos, Arabella Hotel  Walduus Davos , Turmhotel Victoria, Swiss Mountain Hotel Ameron in Davos,  Badrutt’s Palace and other 3-4 star properties in St. Moritz, to famirialise the trade with budgeted options in the luxury destination.

Read More »

India, 8th key source market for Australia

India is the eighth best source market for Tourism Australia, said Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia. He added, “We crossed the 200,000 arrivals landmark in 2015, A$ 1 billion spend, and improved our ranking to be the eighth-largest inbound market for Australia from 11th rank in 2014. The Tourism Forecasting Committee (TFC) is predicting 245,000 visitors from India for 2015-16 and a 12 per cent increase over 2014-15.” There were 187,000 visitors from India in the first 10 months of 2015, bringing the total for the year-ended October 2015 to 2,27,000; an increase of 18 per cent relative to the same period last year. For the year ended September 2015, Indian visitors contributed A$ 1.1 billion to the Australian economy; an increase of solid 34% over the previous year. Tourism Australia has unveiled its latest advertising campaign in collaboration with its key distribution partners – Cox & Kings, Mercury Travels, Kesari, MakeMyTrip, Yatra, TUI, Vacations Exotica, Kulin Kumar Holidays and SOTC. The integrated advertising campaign will retain the brand theme ‘There’s Nothing like Australia’ and put the spotlight on the country’s attractions.

Read More »