The tourism fraternity in Kerala will observe May 1 as Black Day to pressure the state government to resolve problems faced by the sector. Tourism Samrakshana Samithi, an umbrella body of 20 organisations, will observe the Labour Day state wide by wearing black masks. A social media campaign #SaveTourism too will be launched. An immediate financial package of ₹250 crore to support tourism workers, financial aid as loan worth ₹2,500 crore through the Kerala Bank and restructuring of all loans in the sector are some of the demands.