With just 5% MICE share, India must set up city-level bureaus to build presence: Suman Billa

Suman Billa, Additional Secretary and DG, Ministry of Tourism, said, “India commands just 5% of the USD 850 billion global MICE market. To change this, we must elevate at least 10 cities, especially in South India and set up city-level convention bureaus to boost tourism, MSMEs and services.”