Travelport Rich Content and Branding has added over 100 airlines since the start of 2015, taking the count to a total of 150, as of March 15. In the past few weeks, Travelport has announced that carriers such as British Airways, Iberia, SAS and JetBlue have all joined the roster of airlines around the globe using Rich Content and Branding including Fares Families. The travel commerce platform has also added the capability for airlines to make tailored or personalised offers to both individual travel agencies and/or the corporations that a Travel Management Company services. Derek Sharp, Travelport’s Senior Vice President and Managing Director for Air Commerce, commented, “We’re delighted to be celebrating such a major milestone in the evolution of Travelport’s airline merchandising technology where we now lead the industry by a considerable margin.”