According to a report by HVS ANAROCK, 2019 is expected to outpace 2018 with a total of 105 new branded hotel openings with a total key count of 8,574 keys. Re-branded openings accounted for 24% of the openings in 2018. The significant jump in 2018 and 2017 hotel openings over 2016 is partly a result of re-branding. The report further says, “The effort to open new hotels, big or small, requires hotel operators to coordinate large amounts of pre-opening effort.”