27.3% growth in Indian visitors to South Korea

South Korea recorded an increase of 27.3 per cent in Indian arrivals in 2016 as compared to 2015. A total of 195,579 Indians travelled to South Korea last year. According to Byungsun Lee, Director, Korea Tourism Organization, “South Korea will be more accessible to the Indian traveller now. With the positive growth trend, our focus this year will be to promote affordable packages from Delhi and Mumbai with our partners. We shall also seek association with neighbouring tourism boards to jointly promote both destinations and create a win-win situation.” The constant efforts made by the Korea Tourism Organization, New Delhi office on educating the travel trade partners to promote the destination and proactive business approach from the Destination Management Companies (DMC) have been the key factors in the result. Connecting with the end traveller through tactical media platforms and increase in the airline connectivity from Delhi will play as game changer this
year.