40% Indians more willing than others to let sustainability influence decisions: Amadeus

A global study ‘Traveler Tribes 2033’ identifies four ‘tribes’ that will develop in the next 10 years. One of them is Pioneering Pathfinders and the study finds that 40% Indian respondents identified themselves as pioneer pathfinders. Individuals in this group live a fast-paced life with 82% between the ages of 23 and 41. This group is more willing than others to let sustainability influence their decisions.