Tourism Malaysia has appointed Sulaiman Suip as the new Director, North & East India operations. He will spearhead Tourism Malaysia’s marketing and publicity efforts from the New Delhi office to continue focus on bringing innovative products and promoting unique experiences to the Indian travel community. Previously, Suip held similar positions in Thailand and as deputy director at Tourism Malaysia’s Japan office. Speaking about his latest tenure in India, Suip said, “India is an important market for us as it contributes to the 6th largest arrivals to Malaysia. This year we have a target of welcoming one million Indian tourists. The face of Indian travel is changing a lot and now it’s not just about status symbols or checking places off a list. Experiential holidays like spa holidays, art and culture trips, culinary vacations are catching the fancy of the Indian traveller. So there will be a conscious effort to promote this sector to the discerning traveller. Focus will also continue on promoting theme parks and the shopping segment, as Malaysia is seen as a perfect family destination with something for everyone in the family.” Suip was instrumental in setting up the Tourism Malaysia offices in New Delhi, Mumbai and Chennai during his tenure as the Desk Officer overseeing promotion for South Asia market from 2000 until 2002. “Life seems to have come to a full circle with this new stint and I look forward to doing some good work in the eclectic Indian market,” Suip adds.