World Travel Market London 2016 is all set to open today at ExCeL-London. India Tourism is the Premier Partner for WTM London 2016, as it looks to promote the diverse tourism product the country offers. The Indian contingent is being led by Dr. Mahesh Sharma, Minister for Culture and Tourism (I/C), Government of India; and Vinod Zutshi, Secretary-Tourism, Government of India. Most of the Indian states are participating and some state chief ministers and deputy CMs are also attending WTM. An Indian Exhibition Centre at the Reed Exhibition Centre is going to be dedicated to India and Indian-based programmes for the three days of WTM.