Townhouse, OYO’s friendly neighbourhood hotel

OYO has come up with another offering and has launched OYO Townhouse, positioned as a friendly neighbourhood hotel. The new category will operate under the OYO Townhouse brand and aims for a footprint of 250 properties with 10,000+ rooms across 12 cities in India by end of 2017. OYO Townhouse offers a combination of a hotel, home, merchandise store and lounge and is targeted at Millennials, for whom price, convenience and a differentiated experience play an important role in determining choices. Ritesh Agarwal, Founder & CEO, OYO, said, “OYO Townhouse represents our ongoing commitment to continue innovating and creating world-class hotel experiences from India. Townhouse will operate as a hotel, community hotspot, cafe and merchandise store – to deliver an all-encompassing experience to guests. This launch marks a milestone in our journey towards the next level of Hospitality, consolidating our position as a category innovator and leader.”